www.verticalmeasures.comPresented by Kaila Strong| kailas@verticalmeasures.com | @cliquekailaLEGIT LINK ACQUISITION
www.verticalmeasures.com @cliquekailaLINK BUILDING HASN’TCHANGED, THE RULESARE STILL THE SAME.
www.verticalmeasures.com @cliquekailaQUALITYRELEVANCYAUTHORITYSUSTAINABILITY
www.verticalmeasures.com24 LINK BUILDING LESSONS8 Link Building Examples8 Useful Tools8 Things You Can Do Today@cliquekaila
www.verticalmeasures.comListsBroken LinksNiche DirectoryCompetitors.EDUEmployee SitesLINK BUILDING EXAMPLES@cliquekaila
www.verticalmeasures.com @cliquekaila“ASK YOURSELFWOULD YOU WANTTHIS LINK IF THEREWERE NO GOOGLE?”-ERIC WARD
www.verticalmeasures.comLINK BUILDING EXAMPLESTacticAdvanced Search Query & Synonym“continuing education” “doctors” “list”...
www.verticalmeasures.comLINK BUILDING EXAMPLESTacticAdvanced Search Query & Association“fire education” “training” “associ...
www.verticalmeasures.comLINK BUILDING EXAMPLESTacticPositive Brand Mention w/o LinkUse of social mediaDA 84 PR 7Live in 2 ...
www.verticalmeasures.comLINK BUILDING EXAMPLESTacticLinks to 404 Pages & Link Checker27 Broken LinksDA 75 PR 7Live in 1 We...
www.verticalmeasures.comLINK BUILDING EXAMPLESTacticCompetitor BacklinksMacro SpreadsheetDA 66 PR 6Live in 2 Months@clique...
www.verticalmeasures.comLINK BUILDING EXAMPLESTacticEDU Resource Page with AdvancedSearch Queryinurl:edu “medical” “helpli...
www.verticalmeasures.comLINK BUILDING EXAMPLESTacticNiche Directory with AdvancedSearch Queryinurl:gov “health professiona...
www.verticalmeasures.comLINK BUILDING EXAMPLESTacticLink from Employee BioPA 34 PR 4Live in 4 Days@cliquekaila#8 Employee ...
www.verticalmeasures.comUSEFUL TOOLS• Find Broken Links• Inform Webmaster• Provide additional suggestions@cliquekaila#1 Br...
www.verticalmeasures.comUSEFUL TOOLS• Find Brand Mentions• Competitor Mentions• Keyword Mentions@cliquekaila#3 Fresh Web E...
www.verticalmeasures.comUSEFUL TOOLS• Generate Advanced Search Queries• Find Guest Blogging Opportunities• Uncover Niche S...
www.verticalmeasures.comUSEFUL TOOLS• Find E-mail Addresses Quickly• Generates Possible E-mails• Cut & Paste for Efficienc...
www.verticalmeasures.com8 THINGS YOU CAN DO TODAY• Uncover sites quickly• Narrow down results• Work efficiently@cliquekail...
www.verticalmeasures.com8 THINGS YOU CAN DO TODAY• Find your images others are using without links• If you have the bandwi...
www.verticalmeasures.com8 THINGS YOU CAN DO TODAY• Switch up outreach approach• Test new strategies• Set goals to improve ...
www.verticalmeasures.com8 THINGS YOU CAN DO TODAY• Find sites with malware• Inform webmaster• Offer your free services in ...
www.verticalmeasures.com @cliquekailaLINK SMARTER, NOTHARDER.
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Legit Link Acquisition Master Class SMX Advanced - Seattle

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Learn tactics to acquire links legitimately and tactically with this presentation by Kaila Strong from Vertical Measures. This slidedeck was presented at SMX Advanced in Seattle on Wednesday June 12th.

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  • Associations and organizations are great places to get links. Often the sites have resource pages which contain links to those associated with their industry. Even the most obscure jobs like tea tasters have associations: American Tea Masters Association. Think about associations or non-profit organizations in your clients industry and use advanced search commands to find resource pages where your client should be listed.
  • Legit Link Acquisition Master Class SMX Advanced - Seattle

    1. 1. www.verticalmeasures.comPresented by Kaila Strong| kailas@verticalmeasures.com | @cliquekailaLEGIT LINK ACQUISITION
    2. 2. www.verticalmeasures.com @cliquekailaLINK BUILDING HASN’TCHANGED, THE RULESARE STILL THE SAME.
    3. 3. www.verticalmeasures.com @cliquekailaQUALITYRELEVANCYAUTHORITYSUSTAINABILITY
    4. 4. www.verticalmeasures.com24 LINK BUILDING LESSONS8 Link Building Examples8 Useful Tools8 Things You Can Do Today@cliquekaila
    5. 5. www.verticalmeasures.comListsBroken LinksNiche DirectoryCompetitors.EDUEmployee SitesLINK BUILDING EXAMPLES@cliquekaila
    6. 6. www.verticalmeasures.com @cliquekaila“ASK YOURSELFWOULD YOU WANTTHIS LINK IF THEREWERE NO GOOGLE?”-ERIC WARD
    7. 7. www.verticalmeasures.comLINK BUILDING EXAMPLESTacticAdvanced Search Query & Synonym“continuing education” “doctors” “list”“bioethics”DA 54 PR 5Live in 1 Hour@cliquekaila#1 Listshttp://www.cmelist.com/otherlinks.htm
    8. 8. www.verticalmeasures.comLINK BUILDING EXAMPLESTacticAdvanced Search Query & Association“fire education” “training” “association”inurl:resource inurl:.orgDA 92 PR 7Live in 1 Week@cliquekaila#2 Associationshttp://www.nfpa.org
    9. 9. www.verticalmeasures.comLINK BUILDING EXAMPLESTacticPositive Brand Mention w/o LinkUse of social mediaDA 84 PR 7Live in 2 1/2 Weeks@cliquekaila#3 Brand Mentionhttp://www.chicagobusiness.com
    10. 10. www.verticalmeasures.comLINK BUILDING EXAMPLESTacticLinks to 404 Pages & Link Checker27 Broken LinksDA 75 PR 7Live in 1 Week@cliquekaila#4 Broken Linkshttp://people.uncw.edu/albertm
    11. 11. www.verticalmeasures.comLINK BUILDING EXAMPLESTacticCompetitor BacklinksMacro SpreadsheetDA 66 PR 6Live in 2 Months@cliquekaila#5 Competitor Backlinkshttp://www.oakville.ca
    12. 12. www.verticalmeasures.comLINK BUILDING EXAMPLESTacticEDU Resource Page with AdvancedSearch Queryinurl:edu “medical” “helpline” “suicide”“resources”DA 88 PR 7Live in 3 Weeks@cliquekaila#6 Resource Pagehttp://www.csun.edu/helpline/online_help/
    13. 13. www.verticalmeasures.comLINK BUILDING EXAMPLESTacticNiche Directory with AdvancedSearch Queryinurl:gov “health professionals”“directory of”DA 100 PR 8Live in 3 Months@cliquekaila#7 Niche Directoryhttp://www.nlm.nih.gov/medlineplus/directories.html
    14. 14. www.verticalmeasures.comLINK BUILDING EXAMPLESTacticLink from Employee BioPA 34 PR 4Live in 4 Days@cliquekaila#8 Employee Linkhttp://www.cappchicago.org/
    15. 15. www.verticalmeasures.comUSEFUL TOOLS• Find Broken Links• Inform Webmaster• Provide additional suggestions@cliquekaila#1 Broken Link Checker#2 Ubersuggest.org• Find Similar Keywords• Wide Array of Keyword Suggestions• Get Inspiration
    16. 16. www.verticalmeasures.comUSEFUL TOOLS• Find Brand Mentions• Competitor Mentions• Keyword Mentions@cliquekaila#3 Fresh Web Explorer#4 Bulk URL Opener• Open Multiple Websites at a Time• Improve Productivity• Great for Competitive Analysis
    17. 17. www.verticalmeasures.comUSEFUL TOOLS• Generate Advanced Search Queries• Find Guest Blogging Opportunities• Uncover Niche Sites@cliquekaila#5 Guest Post Labs Query Generator#6 Google Alerts• Find Interesting Content• Reuse Advanced Search Queries• Increase Productivity
    18. 18. www.verticalmeasures.comUSEFUL TOOLS• Find E-mail Addresses Quickly• Generates Possible E-mails• Cut & Paste for Efficiency@cliquekaila#7 linksy.me/find-email#8 Scraper Google Chrome Extension• Data Mining Tool• Scrape Lists to Find Similar• Scrape SERPs to Find Similar
    19. 19. www.verticalmeasures.com8 THINGS YOU CAN DO TODAY• Uncover sites quickly• Narrow down results• Work efficiently@cliquekaila#1 Become an Advanced Search Command Pro#2 Create Content Your Competitors Want to Link To• Get “Priceless” links• Interviews, ‘history of’, industrynews, industry secrets, etc…
    20. 20. www.verticalmeasures.com8 THINGS YOU CAN DO TODAY• Find your images others are using without links• If you have the bandwidth, allow others to embed/hotlink yourimages@cliquekaila#3 Don’t Forget About Images#4 Use Social Media• Try contacting via social media• Follow and Like your link contacts• Get in front of webmasters before outreach for familiarity
    21. 21. www.verticalmeasures.com8 THINGS YOU CAN DO TODAY• Switch up outreach approach• Test new strategies• Set goals to improve rate of response@cliquekaila#5 Test E-mail Outreach & Make Improvements#6 Look for Old Content to Update on Third Party Sites• Data Mining Tool• Scrape Lists to Find Similar• Scrape SERPs to Find Similar
    22. 22. www.verticalmeasures.com8 THINGS YOU CAN DO TODAY• Find sites with malware• Inform webmaster• Offer your free services in exchange@cliquekaila#7 Find Sites with Malware Using Scrapebox or Search Queries“Buy Cheap Viagra”#8 Ask for Another Link• Become a regular contributor• Write an article or blog post for a site already linking to you
    23. 23. www.verticalmeasures.com @cliquekailaLINK SMARTER, NOTHARDER.
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