Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

IREM Phoenix - Content Marketing is the NEW Marketing

195
views

Published on

Arnie Kuenn presents content marketing is the new marketing to IREM luncheon in Phoenix. The focus is on commercial real estate and multifamily properties.

Arnie Kuenn presents content marketing is the new marketing to IREM luncheon in Phoenix. The focus is on commercial real estate and multifamily properties.

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
195
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. www.verticalmeasures.comCONTENT MARKETING IS THE NEWMARKETING!Arnie Kuenn, President, Vertical Measures@ArnieK
  • 2. ABOUT YOUR PRESENTER…• President of Vertical Measures –A Search, Social & Content Marketing Agency• Instructor for the Content Marketing Institute &Online Marketing Institute• Been an Internet marketer longer than Google hasexisted.
  • 3. “CONTENT MARKETING”
  • 4. CONTENT MARKETING - THE TOP PRIORITY
  • 5. WHAT IS CONTENT MARKETING?• Content marketing is the art of providing relevant,valuable content to your customers without selling orinterrupting them.• Instead of pitching your products or services, you aredelivering information that makes your prospectsmore informed before they buy.• If you deliver consistent, ongoing valuableinformation to your prospects, they ultimately rewardyou with their business and loyalty.
  • 6. THIS IS NOT A 30 DAY R.O.I.BUT THE LONG-TERM PAYOFFSCAN BE HUGE
  • 7. ACHIEVING SUCCESS IS A CONTINUOUS,PLANNED OUT PROCESS
  • 8. THINK LIKE A PUBLISHER!
  • 9. DEVELOP YOUR STRATEGY - SUMMARY• Strategy will evolve through the whole process• Why are you creating the content you are creating?• Who is your audience?• What types of content will you create?• Who will create your content?• When will you develop your content?• What does success look like?
  • 10. HOW IMPORTANT IS SEARCH?of all consumers use searchprior to making a purchaseSource: GroupMof searchers conduct non-branded queriesof buyers click on organiclinks vs the sponsored ads
  • 11. START YOUR RESEARCH HERE!http://www.verticalmeasures.com/content/content-brainstorming-tools-for-2013/
  • 12. @ArnieK
  • 13. More than 600questions about“Phoenix apartments”
  • 14. KEYWORD RESEARCH TOOLS
  • 15. MORE KEYWORD RESEARCH TOOLSGoogle Keyword SuggestRelate Searches
  • 16. Long tail searchesare the key tosuccess!
  • 17. LIST ALL CONTENT IDEAS IN A SPREADSHEET
  • 18. PUT TOGETHER AN EDITORIAL CALENDAR
  • 19. The other thing I noticed was that squarefootage didn’t really tell me anything about theplace. You can get a rough idea of the size, but itreally comes down to how oddly the apartment isdivided.Any site that wouldn’t show me a floor planon the website was immediately taken out ofthe running (the keywords “floor plan” or“layout” and “2 bedroom” were oftencombined).
  • 20. ADDRESS PRICING / COST(Google fills in the $8- - with whatever dollar amount, sinceit’s just looking for the beginning. Pets would often help meknow if they had a pet policy on site.)
  • 21. BE LOCAL!• Long tailsearch• Hire localbloggers• Usersubmittedcontent
  • 22. INTERVIEWS
  • 23. LISTS – PEOPLE STILL LOVE THEM
  • 24. VIDEOS! – THEY ARE NOT THAT HARDUser GeneratedFunInterviewsBehind the scenes
  • 25. INFOGRAPHICS ARE HOT RIGHT NOWMathew Blades Show
  • 26. CURATION OR AGGREGATION
  • 27. FREE GUIDES TO BUILD YOUR LIST- Lead generator- Link attractor- Long life span
  • 28. PLEASE OPTIMIZEYOUR DARN CONTENT!
  • 29. AND THEN SHARE YOUR NEW CONTENT
  • 30. ADVERTISING IS JUST RENTING THE SPACE.CONTENT MARKETING IS OWNING IT FOREVER.
  • 31. More Traffic. More Leads. More Business.www.VerticalMeasures.comTHANK YOU VERY MUCH!