Internet Marketing for Lund Boat Dealers
 

Internet Marketing for Lund Boat Dealers

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Arnie Kuenn's presentation on how boat dealers can benefit from internet marketing strategies. He covers blogging, social media, content research, search, and more.

Arnie Kuenn's presentation on how boat dealers can benefit from internet marketing strategies. He covers blogging, social media, content research, search, and more.

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Internet Marketing for Lund Boat Dealers Internet Marketing for Lund Boat Dealers Presentation Transcript

  • www.verticalmeasures.com HOW TO WIN AT SEARCH, SOCIAL & CONTENT MARKETING Arnie Kuenn, President, Vertical Measures @ArnieK
  • FIRST A FEW QUESTION… • How many of you could use some more business? • How many spend money TV, radio or print? • How many of you already do pay per click (PPC)? • How many of you already do social media? • How many of you have heard of SEO? • How many of you have a blog on your website? • How many of you believe the Internet can help you grow your business? • How many of you researched something on Google in the last few days?
  • PAY PER CLICK ADVERTISING Only 5 to 10% of people click here – but can still pay off.
  • HOW SEARCH ENGINES WORK
  • SEARCH OPTIMIZATION ELEMENTS
  • SEARCH RESULTS – WEB PAGE CONNECTION Webpage File NameWebpage Title Tag Meta Description
  • HOW IMPORTANT IS SEO AND SEARCH? More than 90% of people click here!
  • MUST INCREASE YOUR FOCUS ON YOUR SITES
  • “CONTENT MARKETING” Google Trends
  • CONTENT MARKETING - THE TOP PRIORITY
  • WHAT IS CONTENT MARKETING? • Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them. • Instead of pitching your products or services, you are delivering information that makes your prospects more informed before they buy. • If you deliver consistent, valuable information to your prospects, they ultimately reward you with their business and loyalty.
  • THIS IS NOT A 30 DAY R.O.I. BUT THE LONG-TERM PAYOFFS CAN BE HUGE
  • A HUGE OPPORTUNITY TO BEAT THE COMPETITION Google’s Free Adwords Keyword Tool
  • THINK LIKE A PUBLISHER! Image: Google Image Search
  • START YOUR RESEARCH HERE! Image: Erwin Marine
  • MORE KEYWORD RESEARCH TOOLS Google Keyword Suggest Relate Searches
  • More than 4,900 questions about “fishing boat” (exact match).
  • More than 980 questions about “bass boat” (exact match).
  • LIST ALL CONTENT IDEAS IN A SPREADSHEET
  • ADDRESS PRICING / COST
  • LISTS – PEOPLE STILL LOVE THEM
  • INTERVIEWS –MAKE YOU THE EXPERT
  • VIDEOS! – THEY ARE NOT THAT HARD
  • BENEFITS OF A BLOG • Gives you a vehicle to post new content • Keeps the search engines coming back – have 434% more indexed pages* • Have 2X as many backlinks* • Your site gets 55% more traffic* • You have 79% more Twitter followers* Source: *Hubspot
  • Image: athgo.org
  • DO YOU HAVE A GOOGLE+ BUSINESS PAGE?
  • +1 BUTTON: OPPORTUNITY FOR BUSINESSES
  • Buyers need information that helps them make an informed decision. Dealers that provide the content those people are searching for - will win. IN SUMMARY…
  • More Traffic. More Leads. More Business. www.VerticalMeasures.com THANK YOU VERY MUCH!