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www.verticalmeasures.com
HOW TO WIN AT SEARCH, SOCIAL &
CONTENT MARKETING
Arnie Kuenn, President, Vertical Measures
@ArnieK
FIRST A FEW QUESTION…
• How many of you could use some more business?
• How many spend money TV, radio or print?
• How man...
PAY PER CLICK ADVERTISING
Only 5 to 10%
of people click
here – but can
still pay off.
HOW SEARCH ENGINES WORK
SEARCH OPTIMIZATION ELEMENTS
SEARCH RESULTS – WEB PAGE CONNECTION
Webpage File NameWebpage Title Tag
Meta Description
HOW IMPORTANT IS SEO AND SEARCH?
More than 90%
of people click
here!
MUST INCREASE YOUR FOCUS ON YOUR SITES
“CONTENT MARKETING”
Google Trends
CONTENT MARKETING - THE TOP PRIORITY
WHAT IS CONTENT MARKETING?
• Content marketing is the art of providing relevant,
useful content to your customers without ...
THIS IS NOT A 30 DAY R.O.I.
BUT THE LONG-TERM PAYOFFS
CAN BE HUGE
A HUGE OPPORTUNITY TO BEAT THE COMPETITION
Google’s Free Adwords Keyword Tool
THINK LIKE A PUBLISHER!
Image: Google Image Search
START YOUR RESEARCH HERE!
Image: Erwin Marine
MORE KEYWORD RESEARCH TOOLS
Google Keyword Suggest
Relate Searches
More than 4,900
questions about
“fishing boat” (exact
match).
More than 980
questions about
“bass boat” (exact
match).
LIST ALL CONTENT IDEAS IN A SPREADSHEET
ADDRESS PRICING / COST
LISTS – PEOPLE STILL LOVE THEM
INTERVIEWS –MAKE YOU THE EXPERT
VIDEOS! – THEY ARE NOT THAT HARD
BENEFITS OF A BLOG
• Gives you a vehicle to post
new content
• Keeps the search engines
coming back – have 434%
more index...
Image: athgo.org
DO YOU HAVE A GOOGLE+ BUSINESS PAGE?
+1 BUTTON: OPPORTUNITY FOR BUSINESSES
Buyers need information that helps
them make an informed decision.
Dealers that provide the content
those people are searc...
More Traffic. More Leads. More Business.
www.VerticalMeasures.com
THANK YOU VERY MUCH!
Internet Marketing for Lund Boat Dealers
Internet Marketing for Lund Boat Dealers
Internet Marketing for Lund Boat Dealers
Internet Marketing for Lund Boat Dealers
Internet Marketing for Lund Boat Dealers
Internet Marketing for Lund Boat Dealers
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Internet Marketing for Lund Boat Dealers

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Arnie Kuenn's presentation on how boat dealers can benefit from internet marketing strategies. He covers blogging, social media, content research, search, and more.

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Transcript of "Internet Marketing for Lund Boat Dealers"

  1. 1. www.verticalmeasures.com HOW TO WIN AT SEARCH, SOCIAL & CONTENT MARKETING Arnie Kuenn, President, Vertical Measures @ArnieK
  2. 2. FIRST A FEW QUESTION… • How many of you could use some more business? • How many spend money TV, radio or print? • How many of you already do pay per click (PPC)? • How many of you already do social media? • How many of you have heard of SEO? • How many of you have a blog on your website? • How many of you believe the Internet can help you grow your business? • How many of you researched something on Google in the last few days?
  3. 3. PAY PER CLICK ADVERTISING Only 5 to 10% of people click here – but can still pay off.
  4. 4. HOW SEARCH ENGINES WORK
  5. 5. SEARCH OPTIMIZATION ELEMENTS
  6. 6. SEARCH RESULTS – WEB PAGE CONNECTION Webpage File NameWebpage Title Tag Meta Description
  7. 7. HOW IMPORTANT IS SEO AND SEARCH? More than 90% of people click here!
  8. 8. MUST INCREASE YOUR FOCUS ON YOUR SITES
  9. 9. “CONTENT MARKETING” Google Trends
  10. 10. CONTENT MARKETING - THE TOP PRIORITY
  11. 11. WHAT IS CONTENT MARKETING? • Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them. • Instead of pitching your products or services, you are delivering information that makes your prospects more informed before they buy. • If you deliver consistent, valuable information to your prospects, they ultimately reward you with their business and loyalty.
  12. 12. THIS IS NOT A 30 DAY R.O.I. BUT THE LONG-TERM PAYOFFS CAN BE HUGE
  13. 13. A HUGE OPPORTUNITY TO BEAT THE COMPETITION Google’s Free Adwords Keyword Tool
  14. 14. THINK LIKE A PUBLISHER! Image: Google Image Search
  15. 15. START YOUR RESEARCH HERE! Image: Erwin Marine
  16. 16. MORE KEYWORD RESEARCH TOOLS Google Keyword Suggest Relate Searches
  17. 17. More than 4,900 questions about “fishing boat” (exact match).
  18. 18. More than 980 questions about “bass boat” (exact match).
  19. 19. LIST ALL CONTENT IDEAS IN A SPREADSHEET
  20. 20. ADDRESS PRICING / COST
  21. 21. LISTS – PEOPLE STILL LOVE THEM
  22. 22. INTERVIEWS –MAKE YOU THE EXPERT
  23. 23. VIDEOS! – THEY ARE NOT THAT HARD
  24. 24. BENEFITS OF A BLOG • Gives you a vehicle to post new content • Keeps the search engines coming back – have 434% more indexed pages* • Have 2X as many backlinks* • Your site gets 55% more traffic* • You have 79% more Twitter followers* Source: *Hubspot
  25. 25. Image: athgo.org
  26. 26. DO YOU HAVE A GOOGLE+ BUSINESS PAGE?
  27. 27. +1 BUTTON: OPPORTUNITY FOR BUSINESSES
  28. 28. Buyers need information that helps them make an informed decision. Dealers that provide the content those people are searching for - will win. IN SUMMARY…
  29. 29. More Traffic. More Leads. More Business. www.VerticalMeasures.com THANK YOU VERY MUCH!
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