Your SlideShare is downloading. ×
  • Like

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Internet Marketing for Lund Boat Dealers

  • 389 views
Published

Arnie Kuenn's presentation on how boat dealers can benefit from internet marketing strategies. He covers blogging, social media, content research, search, and more.

Arnie Kuenn's presentation on how boat dealers can benefit from internet marketing strategies. He covers blogging, social media, content research, search, and more.

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
389
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. www.verticalmeasures.com HOW TO WIN AT SEARCH, SOCIAL & CONTENT MARKETING Arnie Kuenn, President, Vertical Measures @ArnieK
  • 2. FIRST A FEW QUESTION… • How many of you could use some more business? • How many spend money TV, radio or print? • How many of you already do pay per click (PPC)? • How many of you already do social media? • How many of you have heard of SEO? • How many of you have a blog on your website? • How many of you believe the Internet can help you grow your business? • How many of you researched something on Google in the last few days?
  • 3. PAY PER CLICK ADVERTISING Only 5 to 10% of people click here – but can still pay off.
  • 4. HOW SEARCH ENGINES WORK
  • 5. SEARCH OPTIMIZATION ELEMENTS
  • 6. SEARCH RESULTS – WEB PAGE CONNECTION Webpage File NameWebpage Title Tag Meta Description
  • 7. HOW IMPORTANT IS SEO AND SEARCH? More than 90% of people click here!
  • 8. MUST INCREASE YOUR FOCUS ON YOUR SITES
  • 9. “CONTENT MARKETING” Google Trends
  • 10. CONTENT MARKETING - THE TOP PRIORITY
  • 11. WHAT IS CONTENT MARKETING? • Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them. • Instead of pitching your products or services, you are delivering information that makes your prospects more informed before they buy. • If you deliver consistent, valuable information to your prospects, they ultimately reward you with their business and loyalty.
  • 12. THIS IS NOT A 30 DAY R.O.I. BUT THE LONG-TERM PAYOFFS CAN BE HUGE
  • 13. A HUGE OPPORTUNITY TO BEAT THE COMPETITION Google’s Free Adwords Keyword Tool
  • 14. THINK LIKE A PUBLISHER! Image: Google Image Search
  • 15. START YOUR RESEARCH HERE! Image: Erwin Marine
  • 16. MORE KEYWORD RESEARCH TOOLS Google Keyword Suggest Relate Searches
  • 17. More than 4,900 questions about “fishing boat” (exact match).
  • 18. More than 980 questions about “bass boat” (exact match).
  • 19. LIST ALL CONTENT IDEAS IN A SPREADSHEET
  • 20. ADDRESS PRICING / COST
  • 21. LISTS – PEOPLE STILL LOVE THEM
  • 22. INTERVIEWS –MAKE YOU THE EXPERT
  • 23. VIDEOS! – THEY ARE NOT THAT HARD
  • 24. BENEFITS OF A BLOG • Gives you a vehicle to post new content • Keeps the search engines coming back – have 434% more indexed pages* • Have 2X as many backlinks* • Your site gets 55% more traffic* • You have 79% more Twitter followers* Source: *Hubspot
  • 25. Image: athgo.org
  • 26. DO YOU HAVE A GOOGLE+ BUSINESS PAGE?
  • 27. +1 BUTTON: OPPORTUNITY FOR BUSINESSES
  • 28. Buyers need information that helps them make an informed decision. Dealers that provide the content those people are searching for - will win. IN SUMMARY…
  • 29. More Traffic. More Leads. More Business. www.VerticalMeasures.com THANK YOU VERY MUCH!