Inbound discover hundreds of content ideas

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Learn from Arnie Kuenn on how to perform content research in order to generate hundreds of ideas for your content marketing strategy.

Published in: Technology, Business

Inbound discover hundreds of content ideas

  1. 1. #inbound2013 How Any Business Can Discover Hundreds of Powerful Content Ideas Arnie Kuenn, President, Vertical Measures @ArnieK
  2. 2. • President of Vertical Measures – A Search, Social & Inbound Marketing Agency • Instructor for the Content Marketing Institute & Online Marketing Institute • Been an Internet marketer longer than Google has existed. @ArnieK Arnie Kuenn
  3. 3. This is not a 30 day R.O.I. But the long-term payoffs can be huge
  4. 4. How Are We Searching? of all consumers use search prior to making a purchase93% 86% 90+% of searchers conduct non- branded queries of buyers click on organic links vs the sponsored ads Source: GroupM
  5. 5. What Are We Searching For?
  6. 6. Start Your Research Here! Image: Oxfordeagle.com
  7. 7. Know Your Keywords
  8. 8. Google Keyword Suggest Related Searches Keyword Research Tools
  9. 9. YouTube Related Searches Keyword Research Tools
  10. 10. More than 410 questions about “visit the grand canyon” (exact match).
  11. 11. ÜberSugges t
  12. 12. Long tail searches are the key to success!
  13. 13. Use Discussions to your Advantage
  14. 14. LinkedIn too!
  15. 15. Remember Quora?
  16. 16. Open Site Explorer
  17. 17. WHAT IS A KEYWORD? Social- Searcher.com/ Social-Buzz
  18. 18. LIST ALL CONTENT IDEAS IN A SPREADSHEET
  19. 19. PUT TOGETHER AN EDITORIAL CALENDAR
  20. 20. Address Pricing Costs
  21. 21. Comparisons: Showcase your product or service then compare and contrast to others.
  22. 22. Resource Pages 38 links to this page 111 links to this page
  23. 23. Infographics are hot right now Mathew Blades Show
  24. 24. VIDEOS! – THEY ARE NOT THAT HARDINTERVIEWS FUN BEHINDTHE SCENES PRODUCT DEMOS
  25. 25. Free Guides & White Papers - Lead generator - Link attractor - Long life span
  26. 26. Buyers need information that helps them make an informed decision. Businesses that provide the content those people are searching for - will win.
  27. 27. QUESTIONS?
  28. 28. More Traffic. More Leads. More Business. www.VerticalMeasures.com THANK YOU VERY MUCH! Tweet: Content Marketing Book – @AccelerateBook is FREE on Amazon– Today only! #INBOUND13

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