0
#inbound2013
How Any Business Can
Discover Hundreds of
Powerful Content Ideas
Arnie Kuenn, President, Vertical Measures
@A...
• President of Vertical Measures
– A Search, Social & Inbound
Marketing Agency
• Instructor for the Content
Marketing Inst...
This is not a 30 day R.O.I.
But the long-term payoffs can be huge
How
Are We
Searching?
of all consumers use search
prior to making a purchase93%
86%
90+%
of searchers conduct non-
branded...
What Are We
Searching For?
Start Your
Research
Here!
Image: Oxfordeagle.com
Know Your
Keywords
Google Keyword Suggest
Related Searches
Keyword Research Tools
YouTube Related Searches
Keyword Research Tools
More than 410
questions about
“visit the grand
canyon” (exact
match).
ÜberSugges
t
Long tail searches
are the key to
success!
Use Discussions
to your Advantage
LinkedIn too!
Remember
Quora?
Open Site
Explorer
WHAT IS A
KEYWORD?
Social-
Searcher.com/
Social-Buzz
LIST ALL CONTENT IDEAS IN A
SPREADSHEET
PUT TOGETHER AN EDITORIAL
CALENDAR
Address Pricing
Costs
Comparisons:
Showcase your
product or service
then compare and
contrast to others.
Resource Pages
38 links to this page
111 links to this page
Infographics
are hot right
now
Mathew Blades Show
VIDEOS! – THEY ARE NOT THAT HARDINTERVIEWS
FUN
BEHINDTHE
SCENES
PRODUCT
DEMOS
Free Guides
&
White Papers
- Lead generator
- Link attractor
- Long life span
Buyers need information that
helps them make an
informed decision.
Businesses that provide
the content those people
are se...
QUESTIONS?
More Traffic. More Leads. More Business.
www.VerticalMeasures.com
THANK YOU VERY MUCH!
Tweet:
Content Marketing Book – @Ac...
Inbound discover hundreds of content ideas
Inbound discover hundreds of content ideas
Inbound discover hundreds of content ideas
Inbound discover hundreds of content ideas
Inbound discover hundreds of content ideas
Inbound discover hundreds of content ideas
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Inbound discover hundreds of content ideas

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Learn from Arnie Kuenn on how to perform content research in order to generate hundreds of ideas for your content marketing strategy.

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Transcript of "Inbound discover hundreds of content ideas"

  1. 1. #inbound2013 How Any Business Can Discover Hundreds of Powerful Content Ideas Arnie Kuenn, President, Vertical Measures @ArnieK
  2. 2. • President of Vertical Measures – A Search, Social & Inbound Marketing Agency • Instructor for the Content Marketing Institute & Online Marketing Institute • Been an Internet marketer longer than Google has existed. @ArnieK Arnie Kuenn
  3. 3. This is not a 30 day R.O.I. But the long-term payoffs can be huge
  4. 4. How Are We Searching? of all consumers use search prior to making a purchase93% 86% 90+% of searchers conduct non- branded queries of buyers click on organic links vs the sponsored ads Source: GroupM
  5. 5. What Are We Searching For?
  6. 6. Start Your Research Here! Image: Oxfordeagle.com
  7. 7. Know Your Keywords
  8. 8. Google Keyword Suggest Related Searches Keyword Research Tools
  9. 9. YouTube Related Searches Keyword Research Tools
  10. 10. More than 410 questions about “visit the grand canyon” (exact match).
  11. 11. ÜberSugges t
  12. 12. Long tail searches are the key to success!
  13. 13. Use Discussions to your Advantage
  14. 14. LinkedIn too!
  15. 15. Remember Quora?
  16. 16. Open Site Explorer
  17. 17. WHAT IS A KEYWORD? Social- Searcher.com/ Social-Buzz
  18. 18. LIST ALL CONTENT IDEAS IN A SPREADSHEET
  19. 19. PUT TOGETHER AN EDITORIAL CALENDAR
  20. 20. Address Pricing Costs
  21. 21. Comparisons: Showcase your product or service then compare and contrast to others.
  22. 22. Resource Pages 38 links to this page 111 links to this page
  23. 23. Infographics are hot right now Mathew Blades Show
  24. 24. VIDEOS! – THEY ARE NOT THAT HARDINTERVIEWS FUN BEHINDTHE SCENES PRODUCT DEMOS
  25. 25. Free Guides & White Papers - Lead generator - Link attractor - Long life span
  26. 26. Buyers need information that helps them make an informed decision. Businesses that provide the content those people are searching for - will win.
  27. 27. QUESTIONS?
  28. 28. More Traffic. More Leads. More Business. www.VerticalMeasures.com THANK YOU VERY MUCH! Tweet: Content Marketing Book – @AccelerateBook is FREE on Amazon– Today only! #INBOUND13
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