Twitter: @ArnieK #OMSummitHow to Win at Search, Social  and Content Marketing!           Arnie Kuenn    President, Vertica...
Twitter: @ArnieK #OMSummitAbout Your Presenter…   • President of Vertical Measures – A Search, Social     & Content Market...
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummit“content marketing”
Twitter: @ArnieK #OMSummitWhat Content Marketing is NOT
Twitter: @ArnieK #OMSummit     Content Marketing is aContinuous, Planned Out Process
Twitter: @ArnieK #OMSummit• Buyers need content that  makes them smarter and more  knowledgeable.• Businesses that provide...
Twitter: @ArnieK #OMSummit You just need tounderstand how itall works, executeon a strategy andhave FUN with it!
Twitter: @ArnieK #OMSummitStill Focus on Search? – YES!                                                     • 93% of all b...
Twitter: @ArnieK #OMSummitThink Like a Publisher!
Twitter: @ArnieK #OMSummitDevelop Your Strategy – Questions to Answer  • Strategy will evolve through the whole    process...
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummitStart With Research
Twitter: @ArnieK #OMSummitList all Content Ideas in a Spreadsheet
Twitter: @ArnieK #OMSummitPut Together An Editorial Calendar
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummitCreate Great Content
Twitter: @ArnieK #OMSummitAddress Pricing / Cost
Twitter: @ArnieK #OMSummitComparisons Showcase your product or service then compare and contrast to others.
Twitter: @ArnieK #OMSummitFree Guides To Build Your List          474 backlinks from 123 unique domains
Twitter: @ArnieK #OMSummitInterviews – Help Make You the Expert
Twitter: @ArnieK #OMSummitVIDEOS! – They Are Not That Hard                                Fun          Interviews       Be...
Twitter: @ArnieK #OMSummitLists – People Still Love Them
Twitter: @ArnieK #OMSummitCuration or Aggregation
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummitAll Different – But Core Items  •   Content is found through social media and search      engine...
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummitPromote Your Content • Understand who your   customer is and where   they are online. • Conduct ...
Twitter: @ArnieK #OMSummitPinterest!
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummitMeasure!  • Measure for successes… and failures  • Check your rankings, traffic, conversions and...
Twitter: @ArnieK #OMSummit Advertising is just renting the space.Content Marketing is owning it forever.
Twitter: @ArnieK #OMSummit                               Tweet:Content Marketing Book – @AccelerateBook is FREE on Amazon–...
Twitter: @ArnieK #OMSummit   Thank You Very Much!More Traffic. More Leads. More Business.        Contact: 888-476-1881    ...
Upcoming SlideShare
Loading in...5
×

How to Win at Search, Social and Content Marketing

1,169

Published on

Arnie Kuenn's #OMSummit presentation on How to Win at Search, Social and Content Marketing.

Published in: Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,169
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

How to Win at Search, Social and Content Marketing

  1. 1. Twitter: @ArnieK #OMSummitHow to Win at Search, Social and Content Marketing! Arnie Kuenn President, Vertical Measures
  2. 2. Twitter: @ArnieK #OMSummitAbout Your Presenter… • President of Vertical Measures – A Search, Social & Content Marketing Services Company • Instructor for the Content Marketing Institute & Online Marketing Institute • Been an Internet marketer longer than Google has existed.
  3. 3. Twitter: @ArnieK #OMSummit
  4. 4. Twitter: @ArnieK #OMSummit“content marketing”
  5. 5. Twitter: @ArnieK #OMSummitWhat Content Marketing is NOT
  6. 6. Twitter: @ArnieK #OMSummit Content Marketing is aContinuous, Planned Out Process
  7. 7. Twitter: @ArnieK #OMSummit• Buyers need content that makes them smarter and more knowledgeable.• Businesses that provide that content will win.
  8. 8. Twitter: @ArnieK #OMSummit You just need tounderstand how itall works, executeon a strategy andhave FUN with it!
  9. 9. Twitter: @ArnieK #OMSummitStill Focus on Search? – YES! • 93% of all buyers online or in stores use search prior to making a purchase • 86% of searchers conduct non- branded queries. • 94% of buyers click on organic links versus 6% on paid links for branded Sources: GroupM, Did-it, Enquiro, and Eyetools. queries.
  10. 10. Twitter: @ArnieK #OMSummitThink Like a Publisher!
  11. 11. Twitter: @ArnieK #OMSummitDevelop Your Strategy – Questions to Answer • Strategy will evolve through the whole process • Why are you creating the content you are creating? • Who is your audience? • Who are you? – Determine your “voice” • What types of content will you create? • How will you develop your content? • When will you develop your content? • What does success look like? • What is different a year from now?
  12. 12. Twitter: @ArnieK #OMSummit
  13. 13. Twitter: @ArnieK #OMSummitStart With Research
  14. 14. Twitter: @ArnieK #OMSummitList all Content Ideas in a Spreadsheet
  15. 15. Twitter: @ArnieK #OMSummitPut Together An Editorial Calendar
  16. 16. Twitter: @ArnieK #OMSummit
  17. 17. Twitter: @ArnieK #OMSummitCreate Great Content
  18. 18. Twitter: @ArnieK #OMSummitAddress Pricing / Cost
  19. 19. Twitter: @ArnieK #OMSummitComparisons Showcase your product or service then compare and contrast to others.
  20. 20. Twitter: @ArnieK #OMSummitFree Guides To Build Your List 474 backlinks from 123 unique domains
  21. 21. Twitter: @ArnieK #OMSummitInterviews – Help Make You the Expert
  22. 22. Twitter: @ArnieK #OMSummitVIDEOS! – They Are Not That Hard Fun Interviews Behind the scenes User Generated
  23. 23. Twitter: @ArnieK #OMSummitLists – People Still Love Them
  24. 24. Twitter: @ArnieK #OMSummitCuration or Aggregation
  25. 25. Twitter: @ArnieK #OMSummit
  26. 26. Twitter: @ArnieK #OMSummitAll Different – But Core Items • Content is found through social media and search engines – so optimize it! • Web pages, News, Local, Images & Videos 1. Links pointing to your content 2. Titles & title tags (viewed in results) 3. Description meta tag (viewed in results) 4. Image alt text tags 5. H1 Tag (headline tag – only one!) 6. Page load times 7. Freshness of content 8. URL structure (short & include KW’s)
  27. 27. Twitter: @ArnieK #OMSummit
  28. 28. Twitter: @ArnieK #OMSummitPromote Your Content • Understand who your customer is and where they are online. • Conduct PR and blogger pitches • Develop relationships & build partnerships • People share your ideas, link to your content. • Mentions & Shares are signals (especially G+)
  29. 29. Twitter: @ArnieK #OMSummitPinterest!
  30. 30. Twitter: @ArnieK #OMSummit
  31. 31. Twitter: @ArnieK #OMSummitMeasure! • Measure for successes… and failures • Check your rankings, traffic, conversions and other key metrics • Focus on the strategies that are providing the best ROI and keep rolling out the content
  32. 32. Twitter: @ArnieK #OMSummit Advertising is just renting the space.Content Marketing is owning it forever.
  33. 33. Twitter: @ArnieK #OMSummit Tweet:Content Marketing Book – @AccelerateBook is FREE on Amazon– Todayonly! #OMSummit Kindle Version October 23, 2012 Only
  34. 34. Twitter: @ArnieK #OMSummit Thank You Very Much!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×