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How to Use the New Facebook Timeline for Business

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Kaila Strong and Sarah Schager from Vertical Measures present How to Use the New Facebook Timeline for Business.

Kaila Strong and Sarah Schager from Vertical Measures present How to Use the New Facebook Timeline for Business.

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  • 1. How to Use the New FacebookTimeline for BusinessSARAH SCHAGER @SARAHSCHAGER, KAILA STRONG @CLIQUEKAILA#VMWEBINAR
  • 2. Introducing New Facebook Pages @SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
  • 3. Old vs. New Cover Photo Highlight Photos, Likes & Apps Star Posts Pin Posts Timeline @SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
  • 4. New Cover PhotoDimensions: 851 x 315File Size: 100KBRestrictions• No $$ or purchase Info• No contact information• No call to action• No reference "Like" or "Share" @SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
  • 5. Creative Cover Photo Options @SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
  • 6. Cover Photo Tips• Make full use of the space• "Giveaway" your cover photo• Experiment with cover photos• Use high resolution photos• Play by the rules @SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
  • 7. Landing Page Gone, Now What?• No default landing page• Drive traffic to custom pages• Highlight up to 12 apps• Use cover photo• Pin and Star posts @SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
  • 8. Pinned & Starred PostsHighlight an update for 7 daysPromotion, contest or message Expand a status message 843 x 403 Pixels @SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
  • 9. TimelineFill in your brands timeline• Founded in date• Awards• Milestones• Content• Get creative! @SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
  • 10. Timeline Examples
  • 11. Interest Lists• Dont have to like to see your content• Reach improves with more subscriptions• Increase Exposure• Unique brands succeed @SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
  • 12. Administrators DashboardImproved DashboardEasy to readReceive direct messages from fansView notifications easily
  • 13. Customization• Cover Photo• Pinned & Starred Posts• Fill-in Timeline• Custom App @SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
  • 14. Thank You! Can be found on: Facebook.com/VerticalMeasures LinkedIn Group @VerticalMeasureContact: 888-476-1881 www.VerticalMeasures.com

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