How to Successfully Respond to a Manual Google Penalty

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Frustrated with manual link penalties or Google’s confusing disavow tool and reconsideration process? Have you been denied reconsideration more than once? Set yourself up for success and discover how to submit successful reconsideration requests. In this webinar you’ll learn about:

-Proper link profiling and documentation
-Successful outreach and link removal
-How to use the Google Disavow links tool
-How to craft and submit a successful reconsideration request

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  • If you have a manual penalty, it is time to hit the panic button. It’s urgent that you respond to this issue. However, abide the timeline received in WMT – if they say it takes 4 weeks take the time to respond appropriately
  • If you have a manual penalty, it is time to hit the panic button. It’s urgent that you respond to this issue. However, abide the timeline received in WMT – if they say it takes 4 weeks take the time to respond appropriately
  • I’ve intentionally crossed off the URL and comments
  • I’ve intentionally crossed off the URL and comments
  • I’ve intentionally crossed off the URL and comments
  • I’ve intentionally crossed off the URL and comments
  • I’ve intentionally crossed off the URL and comments
  • I’ve intentionally crossed off the URL and comments
  • I’ve intentionally crossed off the URL and comments
  • I’ve intentionally crossed off the URL and comments
  • How to Successfully Respond to a Manual Google Penalty

    1. 1. HOW TO SUCCESSFULLY RESPOND TO A MANUAL GOOGLE PENALTY Art Enke, Director of SEO Services, @artenke www.VerticalMeasures.com
    2. 2. www.VerticalMeasures.com MANUAL PENALTY
    3. 3. www.VerticalMeasures.com MANUAL PENALTY
    4. 4. www.VerticalMeasures.com TYPES OF PENALTIES • Algorithmic No notification received in Google Webmaster Tools • Manual Message received in Google Webmaster Tools Manual Penalty Use the disavow links tool Submit reconsideration request Algorithmic Penalty Use the disavow links tool DO NOT submit reconsideration
    5. 5. www.VerticalMeasures.com
    6. 6. www.VerticalMeasures.com TYPES OF MANUAL ACTIONS • “Unnatural links to your site” More severe • “Unnatural links to your site — impacts links” Less severe
    7. 7. www.VerticalMeasures.com
    8. 8. www.VerticalMeasures.com LINK ANALYSIS • Google Webmaster Tools • 3rd Party Tools
    9. 9. www.VerticalMeasures.com TIP: LINK DETOX
    10. 10. www.VerticalMeasures.com TIP: PRIORITIZE EXACT MATCH ANCHOR TEXT!
    11. 11. www.VerticalMeasures.com LINK REMOVAL • Be Thorough Reach out to webmasters of all links targeted for pruning (3 times) • Document Use a spreadsheet that can later be converted to Google docs to include with reconsideration request
    12. 12. www.VerticalMeasures.com DISAVOW LINKS TOOL • Google Webmaster Tools https://www.google.com/webmasters/tools/disavow-links-main
    13. 13. www.VerticalMeasures.com DISAVOW LINKS TOOL • Use Proper Syntax • Only upload .txt file • Domain: • http:// • # Comments
    14. 14. www.VerticalMeasures.com MATT CUTTS: • Disavow aggressively (domain:) • Use the disavow tool “LIKE A MACHETE”
    15. 15. www.VerticalMeasures.com RECONSIDERATION REQUEST
    16. 16. www.VerticalMeasures.com RECONSIDERATION REQUEST
    17. 17. www.VerticalMeasures.com RECONSIDERATION REQUEST
    18. 18. www.VerticalMeasures.com RECONSIDERATION REQUEST
    19. 19. www.VerticalMeasures.com RECONSIDERATION REQUEST
    20. 20. www.VerticalMeasures.com RECONSIDERATION REQUEST
    21. 21. www.VerticalMeasures.com
    22. 22. www.VerticalMeasures.com QUESTIONS? Contact: 888-476-1881 www.VerticalMeasures.com
    23. 23. www.VerticalMeasures.com NEXT WEBINAR… FREE Content Marketing Webinar Presenter: Arnie Kuenn, CEO, Vertical Measures Learn about: • • • • Content Marketing in 2014 Best practices to create, promote, and distribute content Why Links Do Matter Optimize, Optimize, Optimize Check out our website at www.verticalmeasures.com/webinars for registration information. 13 Feb 11am PST 2pm EST
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