Stuck in the content brainstorming phase and not sure how to generate more topics? Look over this webinar presentation to discover a research process that will help you generate relevant and
Stuck in the content brainstorming phase and not sure how to generate more topics? Look over this webinar presentation to discover a research process that will help you generate relevant and competitive topics easily for your content marketing strategy.
HOW TO DISCOVER HUNDREDS OF
POWERFUL, LOW COST CONTENT
IDEAS FOR YOUR BUSINESS
Arnie Kuenn, President, Vertical Measures
ABOUT YOUR PRESENTER…
• President of Vertical Measures –
A Search, Social & Content Marketing Agency
• Instructor for the Content Marketing Institute &
Online Marketing Institute
• Been an Internet marketer longer than Google
WHAT IS CONTENT MARKETING?
• Content marketing is the art of providing relevant,
useful content to your customers without selling or
• Instead of pitching your products or services, you are
delivering information that makes your prospects
more informed before they buy.
• If you deliver consistent, valuable information to your
prospects, they ultimately reward you
with their business and loyalty.
THIS IS NOT A 30 DAY R.O.I.
BUT THE LONG-TERM PAYOFFS
CAN BE HUGE
HOW IMPORTANT IS SEARCH?
of all consumers use search
prior to making a purchase
of searchers conduct non-
of buyers click on organic
links vs the sponsored ads
38 links to this page
111 links to this page
INFOGRAPHICS ARE HOT RIGHT NOW
Mathew Blades Show
VIDEOS! – THEY ARE NOT THAT HARD
Behind the Scenes
FREE GUIDES & WHITE PAPERS
- Lead generator
- Link attractor
- Long life span
Buyers need information that helps
them make an informed decision.
Businesses that provide the
content those people are
searching for - will win.
More Traffic. More Leads. More Business.
THANK YOU VERY MUCH!
Improve What You Have: How to
Increase Rankings on Top Evergreen
Presenter: Art Enke, Director of SEO Services, Vertical Measures
- Quantitative & page-specific competitor analysis
- Smarter canonicalization
- Strategic internal linking
- "Critical Mass" - the point at which your site can do nothing
Check out our website at www.verticalmeasures.com/webinars
for registration information.