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How to Discover Hundreds of Powerful Low Cost Content Ideas for your Business

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Stuck in the content brainstorming phase and not sure how to generate more topics? Look over this webinar presentation to discover a research process that will help you generate relevant and …

Stuck in the content brainstorming phase and not sure how to generate more topics? Look over this webinar presentation to discover a research process that will help you generate relevant and competitive topics easily for your content marketing strategy.

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  • 1. www.verticalmeasures.com HOW TO DISCOVER HUNDREDS OF POWERFUL, LOW COST CONTENT IDEAS FOR YOUR BUSINESS Arnie Kuenn, President, Vertical Measures @ArnieK #VMWebinar
  • 2. ABOUT YOUR PRESENTER… • President of Vertical Measures – A Search, Social & Content Marketing Agency • Instructor for the Content Marketing Institute & Online Marketing Institute • Been an Internet marketer longer than Google has existed.
  • 3. “CONTENT MARKETING”
  • 4. WHAT IS CONTENT MARKETING? • Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them. • Instead of pitching your products or services, you are delivering information that makes your prospects more informed before they buy. • If you deliver consistent, valuable information to your prospects, they ultimately reward you with their business and loyalty.
  • 5. THIS IS NOT A 30 DAY R.O.I. BUT THE LONG-TERM PAYOFFS CAN BE HUGE
  • 6. HOW IMPORTANT IS SEARCH? of all consumers use search prior to making a purchase Source: GroupM of searchers conduct non- branded queries of buyers click on organic links vs the sponsored ads
  • 7. WHAT ARE WE SEARCHING FOR?
  • 8. START YOUR RESEARCH HERE!
  • 9. KNOW YOUR KEYWORDS
  • 10. MORE KEYWORD RESEARCH TOOLS Google Keyword Suggest Related Searches
  • 11. MORE KEYWORD RESEARCH TOOLS YouTube Related Searches
  • 12. More than 410 questions about “visit the grand canyon” (exact match). More than 3,400 using broad match!
  • 13. Long tail searches are the key to success!
  • 14. Social-Searcher.com
  • 15. LIST ALL CONTENT IDEAS IN A SPREADSHEET
  • 16. PUT TOGETHER AN EDITORIAL CALENDAR
  • 17. ADDRESS PRICING / COST
  • 18. COMPARISONS Showcase your product or service then compare and contrast to others.
  • 19. LISTS – PEOPLE STILL LOVE THEM
  • 20. RESOURCE PAGES 38 links to this page 111 links to this page
  • 21. INFOGRAPHICS ARE HOT RIGHT NOW Mathew Blades Show
  • 22. VIDEOS! – THEY ARE NOT THAT HARD Product Demos FunInterviews Behind the Scenes
  • 23. FREE GUIDES & WHITE PAPERS - Lead generator - Link attractor - Long life span
  • 24. Buyers need information that helps them make an informed decision. Businesses that provide the content those people are searching for - will win. IN SUMMARY…
  • 25. More Traffic. More Leads. More Business. www.VerticalMeasures.com THANK YOU VERY MUCH!
  • 26. www.verticalmeasures.com NEXT WEBINAR… Improve What You Have: How to Increase Rankings on Top Evergreen Content Presenter: Art Enke, Director of SEO Services, Vertical Measures Learn about: - Quantitative & page-specific competitor analysis - Smarter canonicalization - Strategic internal linking - "Critical Mass" - the point at which your site can do nothing wrong Check out our website at www.verticalmeasures.com/webinars for registration information. 12Sep 11am PST 2pm EST