How to Discover Hundreds of Powerful Low Cost Content Ideas for your Business

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Stuck in the content brainstorming phase and not sure how to generate more topics? Look over this webinar presentation to discover a research process that will help you generate relevant and competitive topics easily for your content marketing strategy.

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How to Discover Hundreds of Powerful Low Cost Content Ideas for your Business

  1. 1. www.verticalmeasures.com HOW TO DISCOVER HUNDREDS OF POWERFUL, LOW COST CONTENT IDEAS FOR YOUR BUSINESS Arnie Kuenn, President, Vertical Measures @ArnieK #VMWebinar
  2. 2. ABOUT YOUR PRESENTER… • President of Vertical Measures – A Search, Social & Content Marketing Agency • Instructor for the Content Marketing Institute & Online Marketing Institute • Been an Internet marketer longer than Google has existed.
  3. 3. “CONTENT MARKETING”
  4. 4. WHAT IS CONTENT MARKETING? • Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them. • Instead of pitching your products or services, you are delivering information that makes your prospects more informed before they buy. • If you deliver consistent, valuable information to your prospects, they ultimately reward you with their business and loyalty.
  5. 5. THIS IS NOT A 30 DAY R.O.I. BUT THE LONG-TERM PAYOFFS CAN BE HUGE
  6. 6. HOW IMPORTANT IS SEARCH? of all consumers use search prior to making a purchase Source: GroupM of searchers conduct non- branded queries of buyers click on organic links vs the sponsored ads
  7. 7. WHAT ARE WE SEARCHING FOR?
  8. 8. START YOUR RESEARCH HERE!
  9. 9. KNOW YOUR KEYWORDS
  10. 10. MORE KEYWORD RESEARCH TOOLS Google Keyword Suggest Related Searches
  11. 11. MORE KEYWORD RESEARCH TOOLS YouTube Related Searches
  12. 12. More than 410 questions about “visit the grand canyon” (exact match). More than 3,400 using broad match!
  13. 13. Long tail searches are the key to success!
  14. 14. Social-Searcher.com
  15. 15. LIST ALL CONTENT IDEAS IN A SPREADSHEET
  16. 16. PUT TOGETHER AN EDITORIAL CALENDAR
  17. 17. ADDRESS PRICING / COST
  18. 18. COMPARISONS Showcase your product or service then compare and contrast to others.
  19. 19. LISTS – PEOPLE STILL LOVE THEM
  20. 20. RESOURCE PAGES 38 links to this page 111 links to this page
  21. 21. INFOGRAPHICS ARE HOT RIGHT NOW Mathew Blades Show
  22. 22. VIDEOS! – THEY ARE NOT THAT HARD Product Demos FunInterviews Behind the Scenes
  23. 23. FREE GUIDES & WHITE PAPERS - Lead generator - Link attractor - Long life span
  24. 24. Buyers need information that helps them make an informed decision. Businesses that provide the content those people are searching for - will win. IN SUMMARY…
  25. 25. More Traffic. More Leads. More Business. www.VerticalMeasures.com THANK YOU VERY MUCH!
  26. 26. www.verticalmeasures.com NEXT WEBINAR… Improve What You Have: How to Increase Rankings on Top Evergreen Content Presenter: Art Enke, Director of SEO Services, Vertical Measures Learn about: - Quantitative & page-specific competitor analysis - Smarter canonicalization - Strategic internal linking - "Critical Mass" - the point at which your site can do nothing wrong Check out our website at www.verticalmeasures.com/webinars for registration information. 12Sep 11am PST 2pm EST
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