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How to Discover Hundreds of Powerful Content Ideas for Your Business

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Arnie Kuenn presents How to Discover Hundreds of Powerful Content Ideas for Your Business at OMS in 2013.

Arnie Kuenn presents How to Discover Hundreds of Powerful Content Ideas for Your Business at OMS in 2013.

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  • 1. Twitter: @ArnieK #OMSummitHow to Discover Hundreds of Powerful Content Ideas for Your Business Arnie Kuenn President, Vertical Measures
  • 2. Twitter: @ArnieK #OMSummitABOUT YOUR PRESENTER… • President of Vertical Measures – A Search, Social & Content Marketing Services Company • Instructor for the Content Marketing Institute & Online Marketing Institute • Been an Internet marketer longer than Google has existed.
  • 3. Twitter: @ArnieK #OMSummit
  • 4. Twitter: @ArnieK #OMSummit“content marketing”
  • 5. Twitter: @ArnieK #OMSummitCONTENT MARKETING IS A CONTINUOUS,PLANNED OUT PROCESS
  • 6. Twitter: @ArnieK #OMSummit You just need tounderstand how itall works, executeon a strategy andhave FUN with it!
  • 7. Twitter: @ArnieK #OMSummitBENEFITS OF A BLOG• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back – have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers**Hubspot
  • 8. Twitter: @ArnieK #OMSummit
  • 9. Twitter: @ArnieK #OMSummit
  • 10. Twitter: @ArnieK #OMSummit• Buyers need content that makes them smarter and more knowledgeable.• Businesses that provide that content will win.
  • 11. Twitter: @ArnieK #OMSummitSTART WITH RESEARCH http://www.verticalmeasures.com/content/content-brainstorming-tools-for-2013/
  • 12. Twitter: @ArnieK #OMSummit
  • 13. Twitter: @ArnieK #OMSummitMore than 112questions about“online nursingprograms” (exactmatch).More than 3,600using broad match!
  • 14. Twitter: @ArnieK #OMSummitLong tail searchesare the key tosuccess!
  • 15. Twitter: @ArnieK #OMSummitLIST ALL CONTENT IDEAS IN A SPREASHEET
  • 16. Twitter: @ArnieK #OMSummitPUT TOGETHER AN EDITORIAL CALENDAR
  • 17. Twitter: @ArnieK #OMSummitCREATE GREAT CONTENT!
  • 18. Twitter: @ArnieK #OMSummitADVERTISING IS JUST RENTING THE SPACE.CONTENT MARKETING IS OWNING IT FOREVER.
  • 19. Twitter: @ArnieK #OMSummit Tweet:Content Marketing Book – @AccelerateBook is FREE on Amazon– Todayonly! #OMSummit Kindle Version February 12, 2013 Only
  • 20. Twitter: @ArnieK #OMSummit Thank You Very Much!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com