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Twitter: @ArnieK #OMSummitHow to Discover Hundreds of Powerful Content Ideas for       Your Business           Arnie Kuenn...
Twitter: @ArnieK #OMSummitABOUT YOUR PRESENTER…  • President of Vertical Measures – A Search, Social    & Content Marketin...
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummit“content marketing”
Twitter: @ArnieK #OMSummitCONTENT MARKETING IS A CONTINUOUS,PLANNED OUT PROCESS
Twitter: @ArnieK #OMSummit You just need tounderstand how itall works, executeon a strategy andhave FUN with it!
Twitter: @ArnieK #OMSummitBENEFITS OF A BLOG•   Gives you a vehicle to post    new content•   Allows for internal linking•...
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummit• Buyers need content that  makes them smarter and more  knowledgeable.• Businesses that provide...
Twitter: @ArnieK #OMSummitSTART WITH RESEARCH             http://www.verticalmeasures.com/content/content-brainstorming-to...
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummitMore than 112questions about“online nursingprograms” (exactmatch).More than 3,600using broad mat...
Twitter: @ArnieK #OMSummitLong tail searchesare the key tosuccess!
Twitter: @ArnieK #OMSummitLIST ALL CONTENT IDEAS IN A SPREASHEET
Twitter: @ArnieK #OMSummitPUT TOGETHER AN EDITORIAL CALENDAR
Twitter: @ArnieK #OMSummitCREATE GREAT CONTENT!
Twitter: @ArnieK #OMSummitADVERTISING IS JUST RENTING THE SPACE.CONTENT MARKETING IS OWNING IT FOREVER.
Twitter: @ArnieK #OMSummit                               Tweet:Content Marketing Book – @AccelerateBook is FREE on Amazon–...
Twitter: @ArnieK #OMSummit   Thank You Very Much!More Traffic. More Leads. More Business.        Contact: 888-476-1881    ...
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How to Discover Hundreds of Powerful Content Ideas for Your Business

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Arnie Kuenn presents How to Discover Hundreds of Powerful Content Ideas for Your Business at OMS in 2013.

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Transcript of "How to Discover Hundreds of Powerful Content Ideas for Your Business"

  1. 1. Twitter: @ArnieK #OMSummitHow to Discover Hundreds of Powerful Content Ideas for Your Business Arnie Kuenn President, Vertical Measures
  2. 2. Twitter: @ArnieK #OMSummitABOUT YOUR PRESENTER… • President of Vertical Measures – A Search, Social & Content Marketing Services Company • Instructor for the Content Marketing Institute & Online Marketing Institute • Been an Internet marketer longer than Google has existed.
  3. 3. Twitter: @ArnieK #OMSummit
  4. 4. Twitter: @ArnieK #OMSummit“content marketing”
  5. 5. Twitter: @ArnieK #OMSummitCONTENT MARKETING IS A CONTINUOUS,PLANNED OUT PROCESS
  6. 6. Twitter: @ArnieK #OMSummit You just need tounderstand how itall works, executeon a strategy andhave FUN with it!
  7. 7. Twitter: @ArnieK #OMSummitBENEFITS OF A BLOG• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back – have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers**Hubspot
  8. 8. Twitter: @ArnieK #OMSummit
  9. 9. Twitter: @ArnieK #OMSummit
  10. 10. Twitter: @ArnieK #OMSummit• Buyers need content that makes them smarter and more knowledgeable.• Businesses that provide that content will win.
  11. 11. Twitter: @ArnieK #OMSummitSTART WITH RESEARCH http://www.verticalmeasures.com/content/content-brainstorming-tools-for-2013/
  12. 12. Twitter: @ArnieK #OMSummit
  13. 13. Twitter: @ArnieK #OMSummitMore than 112questions about“online nursingprograms” (exactmatch).More than 3,600using broad match!
  14. 14. Twitter: @ArnieK #OMSummitLong tail searchesare the key tosuccess!
  15. 15. Twitter: @ArnieK #OMSummitLIST ALL CONTENT IDEAS IN A SPREASHEET
  16. 16. Twitter: @ArnieK #OMSummitPUT TOGETHER AN EDITORIAL CALENDAR
  17. 17. Twitter: @ArnieK #OMSummitCREATE GREAT CONTENT!
  18. 18. Twitter: @ArnieK #OMSummitADVERTISING IS JUST RENTING THE SPACE.CONTENT MARKETING IS OWNING IT FOREVER.
  19. 19. Twitter: @ArnieK #OMSummit Tweet:Content Marketing Book – @AccelerateBook is FREE on Amazon– Todayonly! #OMSummit Kindle Version February 12, 2013 Only
  20. 20. Twitter: @ArnieK #OMSummit Thank You Very Much!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com
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