Your SlideShare is downloading. ×
  • Like

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How link pass authority animated infographic


Original ANIMATED infographic: …

Original ANIMATED infographic:
Links are still the #1 factor in ranking sites in search engines today. Want higher rankings? Earn authoritative links as part of your well rounded SEO campaign. But how exactly are links helping your site and providing you with this ‘authority’ so sought after?

Understanding how authority passes on the web is a concept many have tried to illustrate. The fact of the matter is: we don’t know! No one knows exactly how authority links pass on authority but we have some sneaking suspicions. With the help of our talented graphic designer, Erin Pritchard, we’ve developed the below infographic to help you visualize how we think authority passes through links. Several factors contribute to full authority passing such as rel=nofollow tags or links pointing to broken pages.

Published in Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. types of Links Social Media Content Blogroll Footer How Links Pass Link authority passes from one site to another in a variety of ways. Learn how we think link authority is built and passed from site to site on the internet today, which is one factor search engines use to determine which site to rank above others. Authoritative Websites Websites gain authority by building itself up as a reliable resource, with trustworthy content. value Affected links link decay 10-15% of PageRank on a page disappears before Pagerank flows along to outlinks. Semantic signals, social signals, and co-citations can also be passed. value would be passed but misguided possible site penalization and value take away drastic drop in value valuable link discounted in value Link Value Key dead page created by: * valuable harmful Paid Link* Too much exact match anchor text* 301 Redirect No Follow no value is passed Internal Pages to a broken page Valuable Link Your Website