• Like
Google's Algorithm Updates: What You Need to Know to Rank in 2014
 

Google's Algorithm Updates: What You Need to Know to Rank in 2014

on

  • 1,244 views

It seems like 2013 should be called the “Year of the Google Update,” with major updates becoming a common occurrence throughout the year. These algorithm changes negatively impacted many websites, ...

It seems like 2013 should be called the “Year of the Google Update,” with major updates becoming a common occurrence throughout the year. These algorithm changes negatively impacted many websites, causing traffic and rankings to plummet. Panda, Penguin, and the most recent “Keyword not provided” were all culprits that you may have unfortunately become familiar with.

But never fear, there are ways to recover if you’ve been effected. Attend this free webinar to go more in depth into what problems each update caused and how you can reverse negative impact on your website. Even if you weren’t affected, this webinar will help you understand proactive actions to take so you continue to only see positive results in the SERPs. The landscape of SEO is changing, so make sure you are equipped to launch into 2014 and beyond with the strategies outlined in this webinar.

In this webinar, we’ll cover:

--Recap of Google 2013 updates and their impact and significance.
--Steps to take to mitigate negative impact of these updates.
--How you maintain and/or increase your website traffic for 2014
--Specific action steps you can take to grow traffic.
--How SEO will change for 2014 and beyond.

Statistics

Views

Total Views
1,244
Views on SlideShare
644
Embed Views
600

Actions

Likes
2
Downloads
21
Comments
0

6 Embeds 600

http://www.verticalmeasures.com 546
http://sazbean.com 46
http://feeds.feedburner.com 4
http://htmledit.squarefree.com 2
http://feedly.com 1
http://translate.googleusercontent.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Google's Algorithm Updates: What You Need to Know to Rank in 2014 Google's Algorithm Updates: What You Need to Know to Rank in 2014 Presentation Transcript

    • GOOGLE’S ALGORITHM UPDATES: WHAT YOU NEED TO KNOW TO RANK IN GOOGLE IN 2014 Mike Huber, VP Client Services, Vertical Measures @mjhuber www.VerticalMeasures.com
    • www.VerticalMeasures.com ABOUT YOUR PRESENTER • VP – Client Services - Vertical Measures • 25 Years in traditional/digital advertising and marketing • Speaker at various events/venues • On a number of digital start-ups • Been an Internet marketer longer than Google has existed.
    • www.VerticalMeasures.com WHAT WE’LL COVER • Recap of Google 2013 updates and their impact and significance. • Steps to take to mitigate negative impact of these updates. • How you maintain and/or increase your website traffic for 2014 • Specific action steps you can take to grow traffic. • How SEO will change for 2014 and beyond.
    • KEYWORD NOT PROVIDED
    • www.verticalmeasures.com HOW TO TELL IF YOU BEEN AFFECTED • • • • You’ve received a notice You’ve noticed a drop in rankings You’ve noticed a drop in traffic Your key search terms have suddenly disappeared Make sure you are know what happened so you can solve the right problem
    • www.verticalmeasures.com SOMETIMES IT’S EASY TO SEE
    • www.verticalmeasures.com WEBMASTER TOOLS - MESSAGE v
    • www.verticalmeasures.com FRUITION IMPACT TOOL - FREE http://www.fruition.net
    • www.verticalmeasures.com PANGUIN TOOL http://www.barracuda-digital.co.uk/panguin-tool/
    • www.verticalmeasures.com Ahrefs.com http://www.ahrefs.com
    • MANUAL PENALTY Search – site:mywebsitename.com
    • PANDA – TARGETS THIN CONTENT Reduced rankings for low quality sites Also called “Farmer” as it targeted content farms The content has low value to users Copied Content from other sites Site-Wide Penalty Improves rankings for sites that: Provide high quality Original content In-depth research and information Thoughtful analysis And so on…
    • www.verticalmeasures.com
    • www.VerticalMeasures.com FIXING THIN CONTENT • Identify the thin content on your site • Set about ‘thickening’ that content • Add text • Add photos and graphics • Add video • Add new pages of great content to off set the number of thin pages
    • www.VerticalMeasures.com UNINTENTIONAL DUPLICATE CONTENT www. vs. non www. – Canonical Tag Staging or server sites – No Index No Follow Pagination <head> <link rel=”prev” href=http://www.mypage. com/search/2/> <link rel=”prev” href=http://www.mypage. com/search/4/> </head> Categories or URL paths
    • www.VerticalMeasures.com TOOLS TO FIND DUPLICATE CONTENT Google search operators – Site:domain.com inurl:keyword (find how many URLs include a particular keyword) – Site:domain.com intitle:keyword (find how many pages are targeting a particular keyword in a title) – Site:domain.com -www. (find staging sites or other redundant content on subdomains) Screaming Frog http://www.screamingfrog.co.uk/ – Pull report of all titles to see duplicate titles on all indexed content Plagspotter.com (& other internal duplicate content locators)
    • PENGUIN – TARGETED AT WEB SPAM • • • • • • • Over optimized exact-match anchor text Overuse of exact-match domains Low-quality article marketing & blog spam Keyword stuffing in internal/outbound links Links from irrelevant sites Links from low quality sites Links from sites that are outside the TOS of Google
    • www.verticalmeasures.com ANALYZE YOUR BACKLINK PROFILE Google Webmaster Tools Majestic SEO Open Site Explorer Bing Webmaster Tools Link Research Tools Ahrefs Cognitive SEO Any tool that will help you discover and rate backlinks
    • www.verticalmeasures.com FIX THE PROBLEM – THE PROCESS Download your backlinks from multiple sources De-dup your list – Use this to record your actions Organize and sort by link value/metrics Determine the ratio of anchor text to total links Visually inspect each site Determine action needed Pruned – Reclaimed – No Followed – No Action Needed Upload disavow file File reconsideration request* Review links periodically. Write great content.
    • KEYWORD NOT PROVIDED Google Analytics Keyword Data – Not Provided Page Level data – referral sources Ranking data Adwords data
    • www.verticalmeasures.com WHAT THE FUTURE HOLDS
    • www.verticalmeasures.com THE BASICS Clean up your mess • Basic SEO – Title tags, Meta Descriptions • Duplicate Content • Internal Linking, XML site Map • Micro Data • Clean Up Your Backlink Profile • Add Social Media Sharing Buttons • FB, G+, Pinterest, LI, others • Move to responsive design
    • www.verticalmeasures.com http://moz.com/blog/meta-data-templates-123
    • LINK BUILDING • • • • Is Link Building ‘Dead’ The Rules For Link Building Techniques Some Tools You Can Use
    • LINK BUILDING TECHNIQUES • • • • • • Reclamation Unlinked Brand Mentions Lists Resource Pages Links to 404 Page and Broken Links Competitor Links
    • LINK BUILDING TOOLS
    • LINK BUILDING TOOLS Fresh Web Explorer • Find Brand Mentions • Competitor Mentions • Keyword Mentions • Open Multiple Websites at a Time • Improve Productivity • Great for Competitive Analysis Bulk URL Opener
    • LINK BUILDING TOOLS Guest Post Labs Query Generator • Generate Advanced Search Queries • Find Guest Blogging Opportunities • Uncover Niche Sites Google Alerts • Find Interesting Content • Reuse Advanced Search Queries • Increase Productivity
    • www.verticalmeasures.com
    • CONSUMERS DON’T CARE • They don’t care about your products • They don’t care about your services • They don’t care you spent a thousand or hundreds of thousands on your logo or tricked out web site • They don’t care about your branded content. • They don’t care about your newest commercials, your newest billboard or your newest communication strategy. • They don’t care….really…they don’t care…
    • WHAT THEY DO CARE ABOUT • They care about saving time, trouble and effort • They care about saving money. • Mostly, they care about themselves, their problems and their needs.
    • “NOW, RELATIONSHIPS ARE CREATED WITH INFORMATION, NOT PEOPLE.” -YoutilityBook.com
    • “CONTENT MARKETING”
    • CONTENT MARKETING HAS BECOME THE TOP PRIORITY.
    • www.VerticalMeasures.com WHAT IS CONTENT MARKETING? Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them. Instead of pitching your products or services, you are delivering information that makes your customers more informed before they buy. If you deliver consistent, ongoing valuable information to your customers, they ultimately reward you with their business and loyalty.
    • www.VerticalMeasures.com
    • WHAT CONTENT CAN DO GREAT CONTENT works on its own behalf. It can spread, persuade and convert people without your help, just by virtue of being RELEVANT AND USEFUL.
    • THIS IS NOT A 30 DAY R.O.I. BUT THE LONG-TERM PAYOFFS CAN BE HUGE
    • www.VerticalMeasures.com 2.5x BOTH B2B AND B2C COMPANIES WITH 101 – 200 PAGES GENERATE 2.5x MORE LEADS THAN THOSE WITH 50 OR FEWER PAGES. -HubSpot
    • www.VerticalMeasures.com 5x COMPANIES THAT BLOG 15 OR MORE TIMES PER MONTH GET 5x MORE TRAFFIC THAN COMPANIES THAT DON’T BLOG. -HubSpot
    • THINK LIKE A PUBLISHER!
    • PUT TOGETHER AN EDITORIAL CALENDAR http://www.verticalmeasures.com/content-editorial-calendar-template/
    • www.VerticalMeasures.com “The more keyword rich content you develop and publish, the bigger your content footprint and the better chance you will have of being found by the search engines.”
    • www.verticalmeasures.com CLICK THIS BUTTON OFTEN Publish
    • www.VerticalMeasures.com The best time to start a content marketing program is 5 years ago. The second best time is NOW!
    • 2014 AND BEYOND • • • • • Determine If You Have A Problem Fix it Audit and SEO Basics Build High Quality Links Publish Content That Will Earn High Quality Links and Help You Get Found in Search
    • www.VerticalMeasures.com QUESTIONS? Contact: 888-476-1881 www.VerticalMeasures.com
    • www.VerticalMeasures.com NEXT WEBINAR… How to Successfully Respond to a Manual Google Penalty 16 Jan 11am PST 2pm EST Presenter: Art Enke, Director of SEO Services, Vertical Measures Learn about: • • • • Proper link profiling and documentation Successful outreach and link removal How to use the Google Disavow links tool How to craft and submit a successful reconsideration request Check out our website at www.verticalmeasures.com/webinars for registration information.
    • www.VerticalMeasures.com
    • www.VerticalMeasures.com www.VerticalMeasures.com