Your SlideShare is downloading. ×
Free Facebook Tactics to Drive Traffic and Conversions
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Free Facebook Tactics to Drive Traffic and Conversions

1,266

Published on

In this SMX Social Media presentation by Arnie Kuenn, Drew Conrad and Kevin Scholl, Matt McGee moderates as the three panelists discuss the new Facebook timeline integration. This presentation looks …

In this SMX Social Media presentation by Arnie Kuenn, Drew Conrad and Kevin Scholl, Matt McGee moderates as the three panelists discuss the new Facebook timeline integration. This presentation looks at how to drive traffic and conversions through fan pages, viral campaigns and more.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,266
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Facebook Tactics to Drive Traffic & Conversions ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
  • 2. Twitter: @ArnieKAbout Your Presenter…• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Marketing Services• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing Available on Amazon
  • 3. Twitter: @ArnieKDevelop Your Facebook Strategy• Why are you creating the content you are creating?• Who is your audience and who are you?• What will you measure?• What is different a year from now?
  • 4. Twitter: @ArnieKHow Often Should You Post?• The most common complaint from Facebook users is Newsfeed spam• The most popular Facebook Pages post once a day or less.• Posting one to four times per week produces 71% higher user engagement• Focus on quality, not quantity on Facebook.• Only 50% of your posts should be about your content. Businesses that share other content have a higher engagement rate.
  • 5. Twitter: @ArnieKStrategies for Effective Posts • Post Length: 80 characters or less, 27% more engagement (as high as 65% in some verticals like retail). • URL shorteners: Engagement rates are 3X higher for full length URLs • Action Keywords: Fans follow instructions. Ask them to like, post, comment or tell you something. • Ask questions at the end: 2X higher engagement rate. • Fill in the blank Posts: 9X more comments than other posts. Source: Buddy Media Platform
  • 6. Twitter: @ArnieKAvoid Complicated Wall Posts Source: Buddy Media Platform, Retail Study
  • 7. How Do Come UpWith Content Ideas?
  • 8. Twitter: @ArnieKStart With Keyword Research • Keyword research should be the foundation • What keyword phrases do your customers use? (Analytics) • Use tools like….
  • 9. Soovle.com
  • 10. Ubersuggest.org
  • 11. Google Adwords Keyword Tool
  • 12. Then Do Online Market Research Trending Topics
  • 13. Question & Answer Sites1618 results
  • 14. Check Voting Sites
  • 15. Google’s Discussions in Search
  • 16. Loads of Content Ideas
  • 17. Twitter: @ArnieKCreate a Content Calendar• Plan for Monday to be videos, Wednesday featured fans, etc.• This helps you focus when writing and makes planning ahead easier.• Think about tie-ins to holidays, other marketing messaging
  • 18. Twitter: @ArnieK“People need content that makes them more informed before a purchase. Organizations that provide that info will win.” – Arnie Kuenn, Totally Cool Guy
  • 19. Twitter: @ArnieKAdditional Resources• 13 Facebook Marketing Tips: http://bit.ly/fb-marketing-tips
  • 20. Thank You More Traffic. More Leads. More Business. www.VerticalMeasures.comCopy of these slides? Email: SMX@VerticalMeasures.com Available on Amazon ;)

×