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Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
Developing social media strategies for cross platform branding
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Developing social media strategies for cross platform branding

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Learn how to better manage your cross platform branding with these insightful tips and tools presented by VM employee Kaila Strong and hosted by VM-er Kristi Hines.

Learn how to better manage your cross platform branding with these insightful tips and tools presented by VM employee Kaila Strong and hosted by VM-er Kristi Hines.

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  • Good point about tracking, I need to execute on that yesterday. I have a hunch that maybe 1% of people (or less) actually track, but of the people who are successful, 100% track. Just a hunch.
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  • 1. Developing Social Media Strategies for Cross Platform Branding Presented by Kaila Strong and Kristi Hines Today’s Hashtag = #SMWithVM @cliquekaila @kikolani @VerticalMeasure
  • 2. Staggering Statistics  Social Networks/Blogs account for 1 in every 4 ½ minutes spent online (Nielsen, June, 2010)  500+ social networking sites, 200+ over 15,000 active users (Wikipedia)  66% more time spent on social and blog sites than 1 year ago: 6 hours vs. 3 ½ hours in 09. (Nielsen, June, 2010)  “Joiners” grew 8% in the past year. (Forrester Social Technographics Ladder) Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 3. What is Cross Platform Branding? Utilizing multiple social networks to listen, engage and share information about your products, services, and brand. Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 4. Does Your Brand Need It? Depends on:  Demographic  Content Sharing  Time Saving Pros and Cons  Time Investment  Ripple Effect Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 5. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 6. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 7. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 8. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 9. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 10. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 11. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 12. Learn by Example Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 13. Tools to Live By Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 14. Tools to Live By Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 15. Tools to Live By Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 16. Tools to Live By Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 17. Tracking and Analytics Google Analytics  Event Tracking  Traffic Sources  Social Media Metrics Plugin Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 18. Tracking and Analytics Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 19. Remember…. Consistency  Across Platforms  Over time Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 20. Remember…. Track Everything  Google Analytics Event Tracking  URL Tagging  Facebook Insights, Bit.ly CTR, 3rd party tools Don’t be afraid  Admit mistakes and move on  Switch up messaging if needed Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM
  • 21. Q & A Contact Kaila or Kristi @cliquekaila @kikolani socialmedia@verticalmeasures.com 602-314-3462 (direct) www.VerticalMeasures.com Twitter: @cliquekaila @kikolani @VerticalMeasure #SMWithVM

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