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Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
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Developing Content Ideas for Your Website

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Transcript

  • 1. Convergence of Search, Social & Content Marketing
    Arnie Kuenn, president, vertical Measures - @arniek
  • 2. About Your Presenter…
    President of Vertical Measures in Phoenix, AZ
    President of the Arizona Interactive Marketing Association (AZIMA)
    Instructor for the Content Marketing Institute & Online Marketing Institute
    Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
    Available on Amazon
    Twitter: @ArnieK
  • 3. Twitter: @ArnieK
  • 4. Start With Keyword Research
    Keyword research should be the foundation
    Brainstorm for keyword phrases your customers use when searching (i.e. local internet marketing)
    Use tools like:
    Google keyword suggest & instant search
    Google Adwords keyword tool
    Bing’s Commercial Intent
    Think long-tail!
    Twitter: @ArnieK
  • 5. Then Do Online Market Research
    Check trending topics on Twitter, Yahoo and MSN
    Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook
    Check sites like Digg, StumbleUpon, Reddit and Mixx.
    Check Google’s Discussions in search
    Twitter: @ArnieK
  • 6. What Works For Your Competitors?
    Twitter: @ArnieK
  • 7. Determine Types of Content to Create
    Twitter: @ArnieK
  • 8. List The Possibilities
    Twitter: @ArnieK
  • 9. Put Together A Calendar
    Who is your audience and who are you?
    What is different a year from now?
    Where do you plan to publish your content?
    Create a calendar and commit to it!
    Twitter: @ArnieK
  • 10. Long Tail is the Key!
    Twitter: @ArnieK
  • 11. Success Like This…
    Twitter: @ArnieK
  • 12. Results Like This…
    19 out of top 25 landing pages
    Twitter: @ArnieK
  • 13. 8 Steps in the
    Content Marketing
    Chain!
    Twitter: @ArnieK
  • 14. Thank You!
    Contact:888-476-1881
    www.VerticalMeasures.com
    Twitter: @ArnieK

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