Convergence of Search, Social & Content Marketing<br />Arnie Kuenn, president, vertical Measures - @arniek<br />
About Your Presenter…<br />President of Vertical Measures in Phoenix, AZ<br />President of the Arizona Interactive Marketi...
Twitter: @ArnieK<br />
Start With Keyword Research<br />Keyword research should be the foundation<br />Brainstorm for keyword phrases your custom...
Then Do Online Market Research<br />Check trending topics on Twitter, Yahoo and MSN<br />Answer sites: Yahoo Answers, Quor...
What Works For Your Competitors?<br />Twitter: @ArnieK<br />
Determine Types of Content to Create<br />Twitter: @ArnieK<br />
List The Possibilities<br />Twitter: @ArnieK<br />
Put Together A Calendar<br />Who is your audience and who are you?<br />What is different a year from now?<br />Where do y...
Long Tail is the Key!<br />Twitter: @ArnieK<br />
Success Like This…<br />Twitter: @ArnieK<br />
Results Like This…<br />19 out of top 25 landing pages<br />Twitter: @ArnieK<br />
8 Steps in the <br />Content Marketing<br />Chain!<br />Twitter: @ArnieK<br />
Thank You!<br /> Contact:888-476-1881<br /> www.VerticalMeasures.com<br />Twitter: @ArnieK<br />
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Developing Content Ideas for Your Website

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Developing Content Ideas for Your Website

  1. 1. Convergence of Search, Social & Content Marketing<br />Arnie Kuenn, president, vertical Measures - @arniek<br />
  2. 2. About Your Presenter…<br />President of Vertical Measures in Phoenix, AZ<br />President of the Arizona Interactive Marketing Association (AZIMA)<br />Instructor for the Content Marketing Institute & Online Marketing Institute<br />Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing<br />Available on Amazon<br />Twitter: @ArnieK<br />
  3. 3. Twitter: @ArnieK<br />
  4. 4. Start With Keyword Research<br />Keyword research should be the foundation<br />Brainstorm for keyword phrases your customers use when searching (i.e. local internet marketing)<br />Use tools like:<br />Google keyword suggest & instant search<br />Google Adwords keyword tool<br />Bing’s Commercial Intent<br />Think long-tail!<br />Twitter: @ArnieK<br />
  5. 5. Then Do Online Market Research<br />Check trending topics on Twitter, Yahoo and MSN<br />Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook<br />Check sites like Digg, StumbleUpon, Reddit and Mixx. <br />Check Google’s Discussions in search<br />Twitter: @ArnieK<br />
  6. 6. What Works For Your Competitors?<br />Twitter: @ArnieK<br />
  7. 7. Determine Types of Content to Create<br />Twitter: @ArnieK<br />
  8. 8. List The Possibilities<br />Twitter: @ArnieK<br />
  9. 9. Put Together A Calendar<br />Who is your audience and who are you?<br />What is different a year from now?<br />Where do you plan to publish your content?<br />Create a calendar and commit to it!<br />Twitter: @ArnieK<br />
  10. 10. Long Tail is the Key!<br />Twitter: @ArnieK<br />
  11. 11. Success Like This…<br />Twitter: @ArnieK<br />
  12. 12. Results Like This…<br />19 out of top 25 landing pages<br />Twitter: @ArnieK<br />
  13. 13. 8 Steps in the <br />Content Marketing<br />Chain!<br />Twitter: @ArnieK<br />
  14. 14. Thank You!<br /> Contact:888-476-1881<br /> www.VerticalMeasures.com<br />Twitter: @ArnieK<br />
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