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Developing Content Ideas for Your Website

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  • 1. Convergence of Search, Social & Content Marketing
    Arnie Kuenn, president, vertical Measures - @arniek
  • 2. About Your Presenter…
    President of Vertical Measures in Phoenix, AZ
    President of the Arizona Interactive Marketing Association (AZIMA)
    Instructor for the Content Marketing Institute & Online Marketing Institute
    Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
    Available on Amazon
    Twitter: @ArnieK
  • 3. Twitter: @ArnieK
  • 4. Start With Keyword Research
    Keyword research should be the foundation
    Brainstorm for keyword phrases your customers use when searching (i.e. local internet marketing)
    Use tools like:
    Google keyword suggest & instant search
    Google Adwords keyword tool
    Bing’s Commercial Intent
    Think long-tail!
    Twitter: @ArnieK
  • 5. Then Do Online Market Research
    Check trending topics on Twitter, Yahoo and MSN
    Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook
    Check sites like Digg, StumbleUpon, Reddit and Mixx.
    Check Google’s Discussions in search
    Twitter: @ArnieK
  • 6. What Works For Your Competitors?
    Twitter: @ArnieK
  • 7. Determine Types of Content to Create
    Twitter: @ArnieK
  • 8. List The Possibilities
    Twitter: @ArnieK
  • 9. Put Together A Calendar
    Who is your audience and who are you?
    What is different a year from now?
    Where do you plan to publish your content?
    Create a calendar and commit to it!
    Twitter: @ArnieK
  • 10. Long Tail is the Key!
    Twitter: @ArnieK
  • 11. Success Like This…
    Twitter: @ArnieK
  • 12. Results Like This…
    19 out of top 25 landing pages
    Twitter: @ArnieK
  • 13. 8 Steps in the
    Content Marketing
    Chain!
    Twitter: @ArnieK
  • 14. Thank You!
    Contact:888-476-1881
    www.VerticalMeasures.com
    Twitter: @ArnieK

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