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Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
Developing Content Ideas for Your Website
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Developing Content Ideas for Your Website

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Transcript

  • 1. Convergence of Search, Social & Content Marketing<br />Arnie Kuenn, president, vertical Measures - @arniek<br />
  • 2. About Your Presenter…<br />President of Vertical Measures in Phoenix, AZ<br />President of the Arizona Interactive Marketing Association (AZIMA)<br />Instructor for the Content Marketing Institute & Online Marketing Institute<br />Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing<br />Available on Amazon<br />Twitter: @ArnieK<br />
  • 3. Twitter: @ArnieK<br />
  • 4. Start With Keyword Research<br />Keyword research should be the foundation<br />Brainstorm for keyword phrases your customers use when searching (i.e. local internet marketing)<br />Use tools like:<br />Google keyword suggest & instant search<br />Google Adwords keyword tool<br />Bing’s Commercial Intent<br />Think long-tail!<br />Twitter: @ArnieK<br />
  • 5. Then Do Online Market Research<br />Check trending topics on Twitter, Yahoo and MSN<br />Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook<br />Check sites like Digg, StumbleUpon, Reddit and Mixx. <br />Check Google’s Discussions in search<br />Twitter: @ArnieK<br />
  • 6. What Works For Your Competitors?<br />Twitter: @ArnieK<br />
  • 7. Determine Types of Content to Create<br />Twitter: @ArnieK<br />
  • 8. List The Possibilities<br />Twitter: @ArnieK<br />
  • 9. Put Together A Calendar<br />Who is your audience and who are you?<br />What is different a year from now?<br />Where do you plan to publish your content?<br />Create a calendar and commit to it!<br />Twitter: @ArnieK<br />
  • 10. Long Tail is the Key!<br />Twitter: @ArnieK<br />
  • 11. Success Like This…<br />Twitter: @ArnieK<br />
  • 12. Results Like This…<br />19 out of top 25 landing pages<br />Twitter: @ArnieK<br />
  • 13. 8 Steps in the <br />Content Marketing<br />Chain!<br />Twitter: @ArnieK<br />
  • 14. Thank You!<br /> Contact:888-476-1881<br /> www.VerticalMeasures.com<br />Twitter: @ArnieK<br />

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