@ArnieK #ConvCon
IMPROVING CONVERSIONS THROUGH
USEFUL CONTENT MARKETING
Arnie Kuenn, CEO, Vertical Measures
@ArnieK #ConvC...
@ArnieK #ConvConAbout Your Presenter…
• CEO of Vertical Measures –
A Search, Social & Content Marketing Agency
• Instructo...
@ArnieK #ConvCon
• Content marketing is the art of providing relevant,
valuable content to your customers without selling
...
@ArnieK #ConvCon
@ArnieK #ConvCon
@ArnieK #ConvCon
@ArnieK #ConvCon
@ArnieK #ConvConWhatAre We Searching For?
@ArnieK #ConvCon
@ArnieK #ConvConStartYour Research Here!
@ArnieK #ConvCon
Google Keyword Suggest
Relate Searches
Google Research Tools
@ArnieK #ConvCon
YouTube Related Searches
More Research Tools
@ArnieK #ConvCon
More than 410
questions about “visit
the grand canyon”
(exact match).
More than 3,400
using broad match!
@ArnieK #ConvCon
@ArnieK #ConvCon
@ArnieK #ConvCon
@ArnieK #ConvConListAll Content Ideas InASpreadsheet
@ArnieK #ConvConLonger Search String = More Clicks
Source: http://www.keyworddiscovery.com/keyword-stats.html - 9/01/2013
@ArnieK #ConvConPut TogetherAn Editorial Calendar
VerticalMeasures.com/calendar
@ArnieK #ConvCon
@ArnieK #ConvCon
@ArnieK #ConvConAddress Pricing / Cost
@ArnieK #ConvCon
Showcase your product or service then compare and contrast to others.
Comparisons
@ArnieK #ConvConWebinars – Instant “Soft” Conversions
@ArnieK #ConvConVideos – Improve Conversions
Product Demos
EducationalInterviews
Behind the Scenes
@ArnieK #ConvConRobust Product Pages
• Detailed Description
• Statistics
• Images & Video
• Product Comparisons
• User Gen...
@ArnieK #ConvConGuides, Case Studies & White Papers
- Lead generator
- Strong conversions
- Long life span
@ArnieK #ConvCon
Buyers need information that helps
them make an informed decision.
Businesses that provide the
content pe...
@ArnieK #ConvCon
@ArnieK #ConvConOver 8 Out Of 10
@ArnieK #ConvCon
@ArnieK #ConvCon
@ArnieK #ConvCon
@ArnieK #ConvConwww.VerticalMeasures.com
www.verticalmeasures.com
QUESTIONS?
@ArnieK #ConvCon
THANK YOU VERY MUCH!
Shameless Plug:
We offer the best ½ and full day content marketing
workshops in the ...
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ConversionCon: Improving Conversions Through Useful Content Marketing

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Once again, creating website content is critical to your business. Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is useful content. But how do you increase your conversions through search and social media? How do you get started? How will you consistently create content your market will engage with?

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ConversionCon: Improving Conversions Through Useful Content Marketing

  1. 1. @ArnieK #ConvCon IMPROVING CONVERSIONS THROUGH USEFUL CONTENT MARKETING Arnie Kuenn, CEO, Vertical Measures @ArnieK #ConvCon
  2. 2. @ArnieK #ConvConAbout Your Presenter… • CEO of Vertical Measures – A Search, Social & Content Marketing Agency • Instructor for the Content Marketing Institute & Online Marketing Institute • Columnist for MarketingLand and Chief Content Officer • Been an Internet marketer longer than Google has existed.
  3. 3. @ArnieK #ConvCon • Content marketing is the art of providing relevant, valuable content to your customers without selling or interrupting them. • Instead of pitching your products or services, you are delivering information that makes your prospects more informed before they buy. • If you deliver consistent, ongoing valuable information to your prospects, they ultimately reward you with their business and loyalty. What is Content Marketing?
  4. 4. @ArnieK #ConvCon
  5. 5. @ArnieK #ConvCon
  6. 6. @ArnieK #ConvCon
  7. 7. @ArnieK #ConvCon
  8. 8. @ArnieK #ConvConWhatAre We Searching For?
  9. 9. @ArnieK #ConvCon
  10. 10. @ArnieK #ConvConStartYour Research Here!
  11. 11. @ArnieK #ConvCon Google Keyword Suggest Relate Searches Google Research Tools
  12. 12. @ArnieK #ConvCon YouTube Related Searches More Research Tools
  13. 13. @ArnieK #ConvCon More than 410 questions about “visit the grand canyon” (exact match). More than 3,400 using broad match!
  14. 14. @ArnieK #ConvCon
  15. 15. @ArnieK #ConvCon
  16. 16. @ArnieK #ConvCon
  17. 17. @ArnieK #ConvConListAll Content Ideas InASpreadsheet
  18. 18. @ArnieK #ConvConLonger Search String = More Clicks Source: http://www.keyworddiscovery.com/keyword-stats.html - 9/01/2013
  19. 19. @ArnieK #ConvConPut TogetherAn Editorial Calendar VerticalMeasures.com/calendar
  20. 20. @ArnieK #ConvCon
  21. 21. @ArnieK #ConvCon
  22. 22. @ArnieK #ConvConAddress Pricing / Cost
  23. 23. @ArnieK #ConvCon Showcase your product or service then compare and contrast to others. Comparisons
  24. 24. @ArnieK #ConvConWebinars – Instant “Soft” Conversions
  25. 25. @ArnieK #ConvConVideos – Improve Conversions Product Demos EducationalInterviews Behind the Scenes
  26. 26. @ArnieK #ConvConRobust Product Pages • Detailed Description • Statistics • Images & Video • Product Comparisons • User Generated Content
  27. 27. @ArnieK #ConvConGuides, Case Studies & White Papers - Lead generator - Strong conversions - Long life span
  28. 28. @ArnieK #ConvCon Buyers need information that helps them make an informed decision. Businesses that provide the content people are searching for - will win.
  29. 29. @ArnieK #ConvCon
  30. 30. @ArnieK #ConvConOver 8 Out Of 10
  31. 31. @ArnieK #ConvCon
  32. 32. @ArnieK #ConvCon
  33. 33. @ArnieK #ConvCon
  34. 34. @ArnieK #ConvConwww.VerticalMeasures.com www.verticalmeasures.com QUESTIONS?
  35. 35. @ArnieK #ConvCon THANK YOU VERY MUCH! Shameless Plug: We offer the best ½ and full day content marketing workshops in the industry and can bring them to you. Book Raffle Time!
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