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ConversionCon: Improving Conversions Through Useful Content Marketing

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Once again, creating website content is critical to your business. Leading businesses know that in addition to standard web pages describing their products and services, one of their best online …

Once again, creating website content is critical to your business. Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is useful content. But how do you increase your conversions through search and social media? How do you get started? How will you consistently create content your market will engage with?

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  • 1. @ArnieK #ConvCon IMPROVING CONVERSIONS THROUGH USEFUL CONTENT MARKETING Arnie Kuenn, CEO, Vertical Measures @ArnieK #ConvCon
  • 2. @ArnieK #ConvConAbout Your Presenter… • CEO of Vertical Measures – A Search, Social & Content Marketing Agency • Instructor for the Content Marketing Institute & Online Marketing Institute • Columnist for MarketingLand and Chief Content Officer • Been an Internet marketer longer than Google has existed.
  • 3. @ArnieK #ConvCon • Content marketing is the art of providing relevant, valuable content to your customers without selling or interrupting them. • Instead of pitching your products or services, you are delivering information that makes your prospects more informed before they buy. • If you deliver consistent, ongoing valuable information to your prospects, they ultimately reward you with their business and loyalty. What is Content Marketing?
  • 4. @ArnieK #ConvCon
  • 5. @ArnieK #ConvCon
  • 6. @ArnieK #ConvCon
  • 7. @ArnieK #ConvCon
  • 8. @ArnieK #ConvConWhatAre We Searching For?
  • 9. @ArnieK #ConvCon
  • 10. @ArnieK #ConvConStartYour Research Here!
  • 11. @ArnieK #ConvCon Google Keyword Suggest Relate Searches Google Research Tools
  • 12. @ArnieK #ConvCon YouTube Related Searches More Research Tools
  • 13. @ArnieK #ConvCon More than 410 questions about “visit the grand canyon” (exact match). More than 3,400 using broad match!
  • 14. @ArnieK #ConvCon
  • 15. @ArnieK #ConvCon
  • 16. @ArnieK #ConvCon
  • 17. @ArnieK #ConvConListAll Content Ideas InASpreadsheet
  • 18. @ArnieK #ConvConLonger Search String = More Clicks Source: http://www.keyworddiscovery.com/keyword-stats.html - 9/01/2013
  • 19. @ArnieK #ConvConPut TogetherAn Editorial Calendar VerticalMeasures.com/calendar
  • 20. @ArnieK #ConvCon
  • 21. @ArnieK #ConvCon
  • 22. @ArnieK #ConvConAddress Pricing / Cost
  • 23. @ArnieK #ConvCon Showcase your product or service then compare and contrast to others. Comparisons
  • 24. @ArnieK #ConvConWebinars – Instant “Soft” Conversions
  • 25. @ArnieK #ConvConVideos – Improve Conversions Product Demos EducationalInterviews Behind the Scenes
  • 26. @ArnieK #ConvConRobust Product Pages • Detailed Description • Statistics • Images & Video • Product Comparisons • User Generated Content
  • 27. @ArnieK #ConvConGuides, Case Studies & White Papers - Lead generator - Strong conversions - Long life span
  • 28. @ArnieK #ConvCon Buyers need information that helps them make an informed decision. Businesses that provide the content people are searching for - will win.
  • 29. @ArnieK #ConvCon
  • 30. @ArnieK #ConvConOver 8 Out Of 10
  • 31. @ArnieK #ConvCon
  • 32. @ArnieK #ConvCon
  • 33. @ArnieK #ConvCon
  • 34. @ArnieK #ConvConwww.VerticalMeasures.com www.verticalmeasures.com QUESTIONS?
  • 35. @ArnieK #ConvCon THANK YOU VERY MUCH! Shameless Plug: We offer the best ½ and full day content marketing workshops in the industry and can bring them to you. Book Raffle Time!