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Content & SEO: How to Discover Effective Content Ideas for any Business

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In this presentation, Arnie Kuenn guides his audience through effectively developing engaging, optimized content in order to increase online visibility and drive more traffic, leads and business …

In this presentation, Arnie Kuenn guides his audience through effectively developing engaging, optimized content in order to increase online visibility and drive more traffic, leads and business through your website.

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  • 1. Content & SEO
    Arnie Kuenn, president, vertical Measures - @arniek
  • 2. About Your Presenter…
    President of Vertical Measures in Phoenix, AZ
    President of the Arizona Interactive Marketing Association (AZIMA)
    Instructor for the Content Marketing Institute & Online Marketing Institute
    Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
    Available on Amazon
    Twitter: @ArnieK
  • 3. Google Panda Update
    Biggest Google Algorithm update in years
    Clobbered Content Farms & Article Sites
    Even YOUR website could be affected if you have pages with weak content
    More Coming with Respect to Cleaning Up Spam on the Web
    Twitter: @ArnieK
  • 4.
  • 5. Develop Your Strategy
    Why are you creating the content you are creating?
    Who is your audience and who are you?
    Where do you plan to publish your content?
    What will you measure?
    What is different a year from now?
  • 6. When & How Will You Develop Your Content?
    1-7-30-4-2-1 Plan
    1=Daily (Twitter, Blog)
    7=Weekly (eNewsletter)
    30=Monthly (Webinar)
    4=Quarterly (eBook, Magazine)
    2=Bi-Annually (User Event)
    1=Yearly (Large Research Project)
    Via: Langley Center for New Media
    Twitter: @ArnieK
  • 7. Twitter: @ArnieK
  • 8. Start With Keyword Research
    Keyword research should be the foundation
    Brainstorm for keyword phrases your customers use when searching
    Use tools like:
    Google keyword suggest & instant search
    Google Adwords keyword tool
    Bing’s Commercial Intent
    Think long-tail!
    Twitter: @ArnieK
  • 9. Then Do Online Market Research
    Check trending topics on Twitter, Yahoo and MSN
    Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook
    Check sites like Digg, StumbleUpon, Reddit and Mixx.
    Check Google’s Discussions in search
    Twitter: @ArnieK
  • 10. What Works For Your Competitors?
    Twitter: @ArnieK
  • 11. Determine Types of Content to Create
    Twitter: @ArnieK
  • 12. List The Possibilities
    Twitter: @ArnieK
  • 13. Long Tail is the Key!
    Twitter: @ArnieK
  • 14. Optimize Your Content
    Twitter: @ArnieK
  • 15. Success Like This…
    Twitter: @ArnieK
  • 16. Results Like This…
    19 out of top 25 landing pages
    Twitter: @ArnieK
  • 17. All 8 Steps Matter
    Amazon – only $14.36 ;-)
    Twitter: @ArnieK
  • 18. Thank You!
    Can be found on:
    Facebook
    LinkedIn Group
    @VerticalMeasure
    Contact:888-476-1881
    www.VerticalMeasures.com