Content Marketing 101

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This slideshow explains the basics of content marketing.

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Content Marketing 101

  1. 1. Content Marketing 101<br />@VerticalMeasure<br />
  2. 2. What is Content Marketing?<br />a general term used to describe the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.<br />Twitter:@VerticalMeasure<br />
  3. 3. Search Results<br />If you aren’t the owner/ publisher of the majority of content that appears when your company name is searched you NEED to get started. <br />Are these results primarily positive? <br />Twitter:@VerticalMeasure<br />
  4. 4. Where are YOUR Clients & Prospects?<br />Determine where your customers are currently participating online & where prospects are hiding.<br />Twitter:@VerticalMeasure<br />
  5. 5. Keywords<br />Find out HOW they talk about you<br />Twitter:@VerticalMeasure<br />
  6. 6. Goals<br />Determine the purpose of your Content Marketing Plan. <br />Raise awareness (share of voice) <br />Take control of the Search Results (rankings)<br />Increase Sales/ Generate Leads (revenue)<br />Twitter:@VerticalMeasure<br />
  7. 7. What Represents YOU?<br />Take Inventory & Update of Online Assets <br />Website<br />About Pages<br />Press Room<br />Blog<br />Social Media Networks- Bios, Images, Logos, Contact Info<br />Your Other Content- White papers, Testimonials, Multimedia<br />Twitter:@VerticalMeasure<br />
  8. 8. Optimize Your Assets?<br />Links<br />Keywords in Bios & Categories<br />Titles, Subheads & Body<br />Think Up & Left<br />Optimize for Humans 1st, Search Engines 2nd.<br />Don’t Stuff<br />Images & Logos<br />Multimedia (video, podcasts etc)<br />Twitter:@VerticalMeasure<br />
  9. 9. Editorial Calendar- Key Elements<br />Date<br />Type of Content<br />Brief Description <br />Distribution Channels<br />SEO Elements<br />Maintenance Timing<br />Governance Assignment<br />Twitter:@VerticalMeasure<br />
  10. 10. Participate Online & Be Green<br />Twitter:@VerticalMeasure<br />
  11. 11. Thank You<br />Contact:888-476-1881<br />www.VerticalMeasures.com<br />

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