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Are You Ready To Send Your Company Holiday Card? Infographic

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Christmas and the New Year are just around the corner. So, as you are finishing up your work before the holiday season, there is one thing that you should not neglect before vacation. Your company …

Christmas and the New Year are just around the corner. So, as you are finishing up your work before the holiday season, there is one thing that you should not neglect before vacation. Your company holiday card. To help keep you in check, follow the graphic here for some obvious (and maybe not-so-obvious!) tips on prepping your holiday message for all your clients.

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  • 1. ARE YOU READY TO SEND OUT YOUR company holiday card? Sending out company holiday cards in a digital form is cost effective and opens up opportunities to be creative with your messaging. But before you send out your card for the world to see, follow this chart to help guide you toward success and not forget any awkward mishaps! START IS IT DIGITAL OR ANALOG? DIGITAL ANALOG WHY? ON WHICH PLATFORM WILL IT BE RELEASED? WORDPRESS BLOG DO YOU HAVE ACCESS TO YOUR WORDPRESS? NO NO DO YOU KNOW HOW TO USE WORDPRESS? YES SMART. JUST CHECK YOUR ADDRESS BOOK. DON’T WANT TO SEND TO YOUR EX, AGAIN. AWKWARD GREAT! SHARE IT LIKE IT’S YOUR FRIEND’S NEW BABY YES NO NO NO YES REALLY?! WHAT ARE YOU? A TEENAGER WHO’S MOVED ON TO INSTAGRAM? YES ASK YOUR IT GUY EMAIL BLAST SOCIAL MEDIA YES GET WITH THE TIMES! TWITTER HAS A NEW IMAGE FEATURE! GET WORKING ON YOUR HEARTFELT 140 CHARACTER OR LESS HOLIDAY MESSAGE NO YOU THOUGHT MAILCHIMP WAS AN ACTUAL MESSENGER MONKEY, DIDN’T YOU? YES COME ON, GOOGLE ALREADY KNOWS EVERYTHING ABOUT YOU KEEPING UP WITH THE TIMES, I LIKE IT. YES NO ARE YOU A MAN, WHO IS NOT PLANNING A WEDDING? PINTEREST LOVES CHRISTMAS WHAT IS THE TONE OF YOUR MESSAGE? FUNNY SAPPY INSIDE INDUSTRY JOKE IS IT APPROPRIATE? IS IT HEARTWARMING? IS IT SERIOUS? NO GOOD NO YES BORING! NO YES DO NOT INCLUDE PICTURES OF PUPPIES YES WHY SO SERIOUS? INCLUDE PICTURES OF PUPPIES WHAT’S THE DESIGN YOU HAVE IN MIND? GOOD JOB! I SEE YOU HAVE HIRED A DESIGNER! DOES IT CONTAIN CLIPART? NO GO BACK TO 1994, YA OLD GEEZER YES DOES IT INCLUDE A PHOTO? NO YES IS IT A GROUP COMPANY PHOTO? IS IT A SENTIMENTAL SCENERY LANDSCAPE SHOT? NO NO IS IT A NICE PICTURE WHERE EVERYONE LOOKS PROFESSIONAL? YES YES YES NO YOU’RE KILLING ME!. IF IT IS A GLAMOR SHOT WITH YOUR PET CAT AND AN ORNATE HOLIDAY SWEATER THEN NEVER SEND A HOLIDAY CARD EVER YES! KEEPING IT CLASSY! IS IT A QUICK CELLPHONE PICTURE TAKEN DURING YOUR HOLIDAY RAGER? BUT, THERE IS AN AWKWARD PHOTOBOMB YES NO DO YOU KNOW PHOTOSHOP? I THINK YOU NEED TO TAKE A HARD LOOK AT YOUR LIFE YES NO NO, BUT MY NEPHEW OWNS IT UHH..H ELLO... HIRE A PROFES SIONAL DESIGN ER THE FINAL DELIVERABLE IT TAKES A LOT OF WORK TO GET CONTENT JUST RIGHT! happy holidays HERE IS A CHECKLIST TO HELP... PLAN TO RELEASE YOUR CARD EARLY ENOUGH FOR EVERYONE TO SEE AND MAKE SURE IT’S SCHEDULED CORRECTLY OPTIMIZE IMAGES FOR ALL PLATFORMS IT WILL BE RELEASED ON CHECK CHECK CHECK FOR SPELLING ERRORS EVALUATE YOUR RECIPIENT LIST AND MAKE SURE YOU ARE SENDING IT TO EVERYONE YOU WANT MAKE SURE YOUR CARD STAYS TRUE TO YOUR COMPANY’S MISSION AND VALUES BY KEEPING YOUR REPUTATION IN MIND CREATED AND DESIGNED BY WWW.VERTICALMEASURES.COM