Building Your Online Reputation - for APSA Training Expo
 

Building Your Online Reputation - for APSA Training Expo

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Learn what an online reputation is and why it is important. Learn about negative impacts, how to fix problems, and how to ensure your reputation is intact for the future.

Learn what an online reputation is and why it is important. Learn about negative impacts, how to fix problems, and how to ensure your reputation is intact for the future.

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Building Your Online Reputation - for APSA Training Expo Building Your Online Reputation - for APSA Training Expo Presentation Transcript

  • Building Your Online Reputation “Shaking Hands for the Future” APSA Training Expo Mike Huber, Vice President Client Services, Vertical Measures - @mjhuber #PositiveOnlineReputation
  • Today’s Objectives • What is an online reputation? • Why is it important? • Building a positive online reputation. – – – – What sites to use What tools to use Things to avoid How to make your profile more robust • Using your online profile in a job search • Q&A
  • ABOUT YOUR PRESENTER… • Vice President of Client Services at Vertical Measures – A Search, Social & Content Marketing Agency • 25 Years of Advertising and Marketing Experience • Have been an Internet marketer longer than Google has existed.
  • QUICK SURVEY Have you ever hired anyone? Do you have a Facebook, Linkedin, Google+, Twitter account? Done a search for yourself online? Done an online job search or helped others with their job search? Done a search for a potential hire or business associate?
  • Search for ME! • • • • What did you find? Positive/Negative What would a potential employer think? What would a potential client/student think?
  • “It takes many good deeds to build a good reputation, and only one bad one to lose it.” BEN FRANKLIN
  • Potential Exposure • What happens online – stays online! – Photos – Tweets – Profiles • LinkedIn • Facebook – Comments – Blog posts – Rants
  • Source
  • Negative Impact Issues • Profiles Don’t Match Resume • You are under a different name – Maiden Name – Nickname – You changed your name • Different addresses • Different schools • Different Degrees
  • 75% of HR professionals are required to search to do online searches of potential candidates. Source: Execunet Survey
  • Business CyberStalking • Google – Google main search – minimum of 3 pages – News – Images – Videos • Linkedin • Twitter • FaceBook
  • “There is no such thing as bad publicity.” PT BARNUM
  • 86% of recruiters said that a good online reputation would increase chances of a hire. Source: PC Recruiter
  • 61% of recruiting managers found the use of profanity in tweets and posts to have a negative effect on their hiring decisions. Source: 2012 Jobvite Survey
  • First Impressions Matter – Mug Shots – Inappropriate Photos • 300MM a day – Inappropriate language – Controversial stances – Controversial groups https://www.facebook.com/abrandnewtattoo
  • Cleaning up Negative Content • • • • Delete and ask other to Delete Add more positive Push it down in the rankings Beef up your profiles – – – – – – Linkedin G+ Twitter FaceBook SlideShare Other Profile sites and Social Media sites
  • Profile and Resume Sign Ups LookupPage.com | Resume.com | CVShare.net Identyme.com | BigSight.org | Formspring.me Vizify.com | VisualCV.com | HotSkills.com ProfessionalOnTheWeb.com Xing.com |Naymz.com | ViaDeo.com Behance.net |Profiled.com | BrandYourself.com RealMee.com | Dooid.com | Worky.com Plaxo.com | Jobrary.com | Ryze.com ProfilePonds.com | Enthuse.me | Follr.com Wink.com | Spoke.com | ResumeBucket.com WorkFu.com | Vizualize.me | Kedals.com
  • You Are… Who search engines say you are...
  • Steps to Building an Online Reputation • Preemptive – Think twice before posting – Delete, Delete, Delete (Ask others to delete) • • • • • • Buy Your Own Domain Name Join Social Networks Optimize Your Presence Ongoing additions Keep Private things Private Monitoring
  • Buy Your Own Domain • If available, buy your ‘name’ domain. • Create a blog there. • Put your resume there – Create a resume site if your job hunting • Become a thought leader • Tweet about your posts • Share on Social Networks
  • 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool. Source: Workfolio
  • http://www.1stwebdesigner.com/inspiration/creative-resume-designs/
  • Join Social Networks • • • • • • LinkedIn G+ FaceBook Twitter SlideShare When possible, link to your website
  • LINKED IN Think of FaceBook with Ties. • • • • • 200 Million Users – January of 2013. 110 Million visitors per month. Groups - Networking Profiles Testimonials
  • Features of a Good Profile • • • • • • • • • • Your Headline and Tag Line Contact Info Photo Current and Past Work Experience Your Summary Specialities Company Profile Skills and Expertise Recommendations Groups • http://blog.kissmetrics.com/2013-linkedin-marketing-guide/
  • Participate In Groups
  • www.verticalmeasures.com
  • GOOGLE + Think of it as your business card online! • 65 Million visitors per month. • Circles - Networking • Personal and Business Profiles
  • Google Author Rank Rel=”Author”
  • TWITTER @myname • • • • 250 Million visitors per month 140 Character messages Follow and Followers Testimonials
  • FACEBOOK The Social Media Channel for Friends and Family • 750 million visitors a month • Clean Up photos. • Check Privacy Settings. • Add info to ‘About’ section. • Create a Business Page.
  • Facebook Privacy Settings
  • A Word About All Profiles • • • • • • Be complete Be consistent with your information Attach a resume when possible Include keywords Include a consistent, professional photo Cross link when possible
  • A Word About Photos • Use a professional photo • Use a consistent photo across all channels • Always include your professional photo in your profile. – Same name confusion – People’s eyes are drawn to photos – Make searching for you easier and faster
  • Tools for Your Toolbox • • • • • • http://www.getlisted.org http://www.namecheck.com http://www.knowem.com http://www.twittergrader.com http://www.hootsuite.com http://www.google.com/alerts
  • 15 Minute Rule • Do you have 15 minutes a day? • That’s 75 minutes during a business week. • That’s all you need to develop and build out your online web presence.
  • Top 10 Job Sites By Traffic 28,000,000 26,400,000 17,000,000 9,000,000 6,900,000 4,400,000 4,200,000 4,190,000 3,800,000 2,450,000
  • Top 5 Job Sites For College Students • CollegeTopTalent.com - A site focused on helping students find entry-level jobs and internships. Create a profile and personal pitch. • YouTern.com - Connects students to high-impact mentors and internships. • Internships.com - World's largest intern marketplace. • CareerRookie.com - Post a resume for internships, entry-level and part-time positions. • CollegeRecruiter.com - This site features over 100K interships and entry-level jobs.
  • … OWN YOUR ONLINE PRESENCE… Think twice before posting anything online. Buy your own vanity URL. Develop robust profiles on the main social media site. Post your resume on the top job and resume websites. Publish content regularly. Monitor your online
  • Resources • • • • • Social Media Icons – Zee Que Designbolts.com Mugshot of the Day – http://www.mcso.org Anthony Weiner Poster - http://dcbarroco.wordpress.com Ben Franklin and PT Barnum – Public Domain All company names, brand names, trademarks and logos are the property of their respective owners.