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Building Your Online Reputation

“Shaking Hands for the Future”
APSA Training Expo
Mike Huber, Vice President Client Servi...
Today’s Objectives
• What is an online reputation?
• Why is it important?
• Building a positive online reputation.
–
–
–
–...
ABOUT YOUR PRESENTER…
• Vice President of Client Services at Vertical Measures –
A Search, Social & Content Marketing Agen...
QUICK SURVEY
Have you ever hired anyone?
Do you have a Facebook, Linkedin, Google+,
Twitter account?
Done a search for you...
Search for ME!
•
•
•
•

What did you find?
Positive/Negative
What would a potential employer think?
What would a potential...
“It takes many
good deeds to
build a good
reputation, and
only one bad
one to lose it.”

BEN FRANKLIN
Potential Exposure
• What happens online – stays online!
– Photos
– Tweets
– Profiles
• LinkedIn
• Facebook

– Comments
– ...
Source
Negative Impact Issues
• Profiles Don’t Match Resume
• You are under a different name
– Maiden Name
– Nickname
– You chang...
75% of HR professionals are required to search
to do online searches of potential candidates.

Source: Execunet Survey
Business CyberStalking
• Google
– Google main search – minimum of 3 pages
– News
– Images
– Videos

• Linkedin
• Twitter
•...
“There is
no such
thing as
bad
publicity.”

PT BARNUM
86% of recruiters said that a good online
reputation would increase chances of a hire.
Source: PC Recruiter
61% of recruiting managers found the use of
profanity in tweets and posts to have a negative
effect on their hiring decisi...
First Impressions Matter
– Mug Shots
– Inappropriate Photos
• 300MM a day

– Inappropriate language
– Controversial stance...
Cleaning up Negative Content
•
•
•
•

Delete and ask other to Delete
Add more positive
Push it down in the rankings
Beef u...
Profile and Resume Sign Ups
LookupPage.com | Resume.com | CVShare.net
Identyme.com | BigSight.org | Formspring.me
Vizify.c...
You Are…
Who search engines say you are...
Steps to Building an Online Reputation
• Preemptive
– Think twice before posting
– Delete, Delete, Delete (Ask others to d...
Buy Your Own Domain
• If available, buy your ‘name’ domain.
• Create a blog there.
• Put your resume there
– Create a resu...
56% of all hiring managers are more impressed
by a candidate’s personal website than any other
personal branding tool.
Sou...
http://www.1stwebdesigner.com/inspiration/creative-resume-designs/
Join Social Networks
•
•
•
•
•
•

LinkedIn
G+
FaceBook
Twitter
SlideShare
When possible, link to your website
LINKED IN
Think of FaceBook with
Ties.
•
•
•
•
•

200 Million Users – January of 2013.
110 Million visitors per month.
Gro...
Features of a Good Profile
•
•
•
•
•
•
•
•
•
•

Your Headline and Tag Line
Contact Info
Photo
Current and Past Work Experi...
Participate In Groups
www.verticalmeasures.com
GOOGLE +
Think of it as your
business card online!

• 65 Million visitors per month.
• Circles - Networking
• Personal and...
Google Author Rank
Rel=”Author”
TWITTER
@myname

•
•
•
•

250 Million visitors per month
140 Character messages
Follow and Followers
Testimonials
FACEBOOK
The Social Media
Channel for Friends and
Family
• 750 million visitors a month
• Clean Up photos.
• Check Privacy...
Facebook Privacy Settings
A Word About All Profiles
•
•
•
•
•
•

Be complete
Be consistent with your information
Attach a resume when possible
Inclu...
A Word About Photos
• Use a professional photo
• Use a consistent photo across all channels
• Always include your professi...
Tools for Your Toolbox
•
•
•
•
•
•

http://www.getlisted.org
http://www.namecheck.com
http://www.knowem.com
http://www.twi...
15 Minute Rule
• Do you have 15 minutes a day?
• That’s 75 minutes during a business week.
• That’s all you need to develo...
Top 10 Job Sites By Traffic

28,000,000

26,400,000

17,000,000

9,000,000

6,900,000

4,400,000

4,200,000

4,190,000

3,...
Top 5 Job Sites For College Students
• CollegeTopTalent.com - A site focused on helping
students find entry-level jobs and...
… OWN
YOUR
ONLINE
PRESENCE…

Think twice before posting
anything online.
Buy your own vanity URL.
Develop robust profiles ...
Resources
•
•
•
•
•

Social Media Icons – Zee Que Designbolts.com
Mugshot of the Day – http://www.mcso.org
Anthony Weiner ...
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
Building Your Online Reputation - for APSA Training Expo
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Building Your Online Reputation - for APSA Training Expo

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Learn what an online reputation is and why it is important. Learn about negative impacts, how to fix problems, and how to ensure your reputation is intact for the future.

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Transcript of "Building Your Online Reputation - for APSA Training Expo"

  1. 1. Building Your Online Reputation “Shaking Hands for the Future” APSA Training Expo Mike Huber, Vice President Client Services, Vertical Measures - @mjhuber #PositiveOnlineReputation
  2. 2. Today’s Objectives • What is an online reputation? • Why is it important? • Building a positive online reputation. – – – – What sites to use What tools to use Things to avoid How to make your profile more robust • Using your online profile in a job search • Q&A
  3. 3. ABOUT YOUR PRESENTER… • Vice President of Client Services at Vertical Measures – A Search, Social & Content Marketing Agency • 25 Years of Advertising and Marketing Experience • Have been an Internet marketer longer than Google has existed.
  4. 4. QUICK SURVEY Have you ever hired anyone? Do you have a Facebook, Linkedin, Google+, Twitter account? Done a search for yourself online? Done an online job search or helped others with their job search? Done a search for a potential hire or business associate?
  5. 5. Search for ME! • • • • What did you find? Positive/Negative What would a potential employer think? What would a potential client/student think?
  6. 6. “It takes many good deeds to build a good reputation, and only one bad one to lose it.” BEN FRANKLIN
  7. 7. Potential Exposure • What happens online – stays online! – Photos – Tweets – Profiles • LinkedIn • Facebook – Comments – Blog posts – Rants
  8. 8. Source
  9. 9. Negative Impact Issues • Profiles Don’t Match Resume • You are under a different name – Maiden Name – Nickname – You changed your name • Different addresses • Different schools • Different Degrees
  10. 10. 75% of HR professionals are required to search to do online searches of potential candidates. Source: Execunet Survey
  11. 11. Business CyberStalking • Google – Google main search – minimum of 3 pages – News – Images – Videos • Linkedin • Twitter • FaceBook
  12. 12. “There is no such thing as bad publicity.” PT BARNUM
  13. 13. 86% of recruiters said that a good online reputation would increase chances of a hire. Source: PC Recruiter
  14. 14. 61% of recruiting managers found the use of profanity in tweets and posts to have a negative effect on their hiring decisions. Source: 2012 Jobvite Survey
  15. 15. First Impressions Matter – Mug Shots – Inappropriate Photos • 300MM a day – Inappropriate language – Controversial stances – Controversial groups https://www.facebook.com/abrandnewtattoo
  16. 16. Cleaning up Negative Content • • • • Delete and ask other to Delete Add more positive Push it down in the rankings Beef up your profiles – – – – – – Linkedin G+ Twitter FaceBook SlideShare Other Profile sites and Social Media sites
  17. 17. Profile and Resume Sign Ups LookupPage.com | Resume.com | CVShare.net Identyme.com | BigSight.org | Formspring.me Vizify.com | VisualCV.com | HotSkills.com ProfessionalOnTheWeb.com Xing.com |Naymz.com | ViaDeo.com Behance.net |Profiled.com | BrandYourself.com RealMee.com | Dooid.com | Worky.com Plaxo.com | Jobrary.com | Ryze.com ProfilePonds.com | Enthuse.me | Follr.com Wink.com | Spoke.com | ResumeBucket.com WorkFu.com | Vizualize.me | Kedals.com
  18. 18. You Are… Who search engines say you are...
  19. 19. Steps to Building an Online Reputation • Preemptive – Think twice before posting – Delete, Delete, Delete (Ask others to delete) • • • • • • Buy Your Own Domain Name Join Social Networks Optimize Your Presence Ongoing additions Keep Private things Private Monitoring
  20. 20. Buy Your Own Domain • If available, buy your ‘name’ domain. • Create a blog there. • Put your resume there – Create a resume site if your job hunting • Become a thought leader • Tweet about your posts • Share on Social Networks
  21. 21. 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool. Source: Workfolio
  22. 22. http://www.1stwebdesigner.com/inspiration/creative-resume-designs/
  23. 23. Join Social Networks • • • • • • LinkedIn G+ FaceBook Twitter SlideShare When possible, link to your website
  24. 24. LINKED IN Think of FaceBook with Ties. • • • • • 200 Million Users – January of 2013. 110 Million visitors per month. Groups - Networking Profiles Testimonials
  25. 25. Features of a Good Profile • • • • • • • • • • Your Headline and Tag Line Contact Info Photo Current and Past Work Experience Your Summary Specialities Company Profile Skills and Expertise Recommendations Groups • http://blog.kissmetrics.com/2013-linkedin-marketing-guide/
  26. 26. Participate In Groups
  27. 27. www.verticalmeasures.com
  28. 28. GOOGLE + Think of it as your business card online! • 65 Million visitors per month. • Circles - Networking • Personal and Business Profiles
  29. 29. Google Author Rank Rel=”Author”
  30. 30. TWITTER @myname • • • • 250 Million visitors per month 140 Character messages Follow and Followers Testimonials
  31. 31. FACEBOOK The Social Media Channel for Friends and Family • 750 million visitors a month • Clean Up photos. • Check Privacy Settings. • Add info to ‘About’ section. • Create a Business Page.
  32. 32. Facebook Privacy Settings
  33. 33. A Word About All Profiles • • • • • • Be complete Be consistent with your information Attach a resume when possible Include keywords Include a consistent, professional photo Cross link when possible
  34. 34. A Word About Photos • Use a professional photo • Use a consistent photo across all channels • Always include your professional photo in your profile. – Same name confusion – People’s eyes are drawn to photos – Make searching for you easier and faster
  35. 35. Tools for Your Toolbox • • • • • • http://www.getlisted.org http://www.namecheck.com http://www.knowem.com http://www.twittergrader.com http://www.hootsuite.com http://www.google.com/alerts
  36. 36. 15 Minute Rule • Do you have 15 minutes a day? • That’s 75 minutes during a business week. • That’s all you need to develop and build out your online web presence.
  37. 37. Top 10 Job Sites By Traffic 28,000,000 26,400,000 17,000,000 9,000,000 6,900,000 4,400,000 4,200,000 4,190,000 3,800,000 2,450,000
  38. 38. Top 5 Job Sites For College Students • CollegeTopTalent.com - A site focused on helping students find entry-level jobs and internships. Create a profile and personal pitch. • YouTern.com - Connects students to high-impact mentors and internships. • Internships.com - World's largest intern marketplace. • CareerRookie.com - Post a resume for internships, entry-level and part-time positions. • CollegeRecruiter.com - This site features over 100K interships and entry-level jobs.
  39. 39. … OWN YOUR ONLINE PRESENCE… Think twice before posting anything online. Buy your own vanity URL. Develop robust profiles on the main social media site. Post your resume on the top job and resume websites. Publish content regularly. Monitor your online
  40. 40. Resources • • • • • Social Media Icons – Zee Que Designbolts.com Mugshot of the Day – http://www.mcso.org Anthony Weiner Poster - http://dcbarroco.wordpress.com Ben Franklin and PT Barnum – Public Domain All company names, brand names, trademarks and logos are the property of their respective owners.
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