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Broken Link Building with Garrett French
 

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In this presentation, Garrett French of Citation Labs discusses effective broken link building sources.

In this presentation, Garrett French of Citation Labs discusses effective broken link building sources.

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http://seo-hacker.com 1831
http://seo-hacker.org 40
http://resellers.edit-mobile.com 7
http://seo-hacker.myw2m.com 7
http://translate.googleusercontent.com 6
http://feeds.feedburner.com 3
http://www.google.com 3
http://news.google.com 2
http://webcache.googleusercontent.com 1
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Broken Link Building with Garrett French Presentation Transcript

  • 1. The Content Marketer's Guide to Broken Link Building - #BLB Garrett French, Founder, Citation Labs - @GarrettFrench
  • 2. "Broken Link Building" Defined
    • A method of finding link building opportunities
    • Meet Link Rot: in 4 years it destroys 20-30% of outbound links to resources
  • 3. Why BLB Earns Links
    • Webmaster cares about user experience
    • Links to your content belong on those pages anyhow
    • You kindly provide a good-enough (or better) alternative to dead resource
    • They say "what the heck" and add your link
  • 4. Conversion Rates
    • 0%
    • Upwards of 20%
    • Variables
      • Your offered resource
      • Your prospects
      • Your subject line
      • Your pitch
  • 5. Know the Public Practitioners
    • Melanie Nathan (CandianSEO.com)
      • The Reciprocity Method
    • Napoleon Suarez (SeerInteractive.com)
    • Nick LeRoy (NickLeRoy.com)
  • 6. Know the Secretive, Private Practitioners
    • You
    • Your smart competitors working this approach at scale
  • 7. What it Takes
    • Tools ( http://bit.ly/nmzN8i )
    • Process
    • High-Utility Content for Promotion
  • 8. Organizations Best Suited for Ongoing BLB
    • Have prospecting + outreach processes and teams
      • Agencies
      • Large in-house teams
    • EDU-grade content publishers
      • Expert-reviewed content (med/law)
      • Editorial processes in place
  • 9. "One Off" Campaigns Too...
    • You have specialty offerings (info/products) with limited providers
    • “ Find and replace” campaign
  • 10. Prospecting: Broken Link Discovery
    • Find relevant, targeted pages that contain links
      • KW intitle:links
      • Inlinks to quality, competing resources
        • OSE/YSE
    • Start with a broken page/site
      • Pages linking to 1 dead resource often link to others
  • 11. Prospect Qualification and Categorization
    • contact info availability
    • minimum Moz/Maj values
    • #/quality of pages linking to missing resource
    • your capacity to replace or supplement resource
  • 12. From Prospects to Content
    • Matching your existing content to dead resources with links
    • Creating new content for suitable broken link opportunities
    • Prospecting based on your content calendar
  • 13. 2 Outreach Approaches for Pitching Content
    • Guile
    • Guilelessness
  • 14. Guile Outreach Best Practices
    • In opener email ask where to report broken links
    • Avoid language that implies you're contacting them in a systematic manner
    • HTML - even a URL - in the initial email could send you to the spam folder
    • Don't mention ALL the broken links - they might just take down the page
    • Persona = web dumb, real-world smart (elder grammarians)
  • 15. Guilelessness Outreach Best Practices
    • Send them every single broken link in a spreadsheet
    • Make it very, very easy for the webmaster to find and replace
    • Be so darn helpful they would feel stingy for not adding your link
    • Client's domain email
    • Female alias (so... mostly guileless :)
  • 16. More BLB Resources
    • I gather all the BLB resources I find and create here: http://bit.ly/nmzN8i
    • Sign Up on Beta List for new BLB Prospecting Tool: http://bit.ly/qVYB7T
      • Invitation Code – WEBINAR
  • 17. Thank You! Facebook.com/VerticalMeasures LinkedIn Group @VerticalMeasure Contact: 888-476-1881 www.VerticalMeasures.com Can be found on: