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Broken Link Building with Garrett French

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Broken Link Building with Garrett French



In this presentation, Garrett French of Citation Labs discusses effective broken link building sources.

In this presentation, Garrett French of Citation Labs discusses effective broken link building sources.



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http://seo-hacker.com 1831
http://seo-hacker.org 40
http://resellers.edit-mobile.com 7
http://seo-hacker.myw2m.com 7
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Broken Link Building with Garrett French Presentation Transcript

  • 1. The Content Marketer's Guide to Broken Link Building - #BLB Garrett French, Founder, Citation Labs - @GarrettFrench
  • 2. "Broken Link Building" Defined
    • A method of finding link building opportunities
    • Meet Link Rot: in 4 years it destroys 20-30% of outbound links to resources
  • 3. Why BLB Earns Links
    • Webmaster cares about user experience
    • Links to your content belong on those pages anyhow
    • You kindly provide a good-enough (or better) alternative to dead resource
    • They say "what the heck" and add your link
  • 4. Conversion Rates
    • 0%
    • Upwards of 20%
    • Variables
      • Your offered resource
      • Your prospects
      • Your subject line
      • Your pitch
  • 5. Know the Public Practitioners
    • Melanie Nathan (CandianSEO.com)
      • The Reciprocity Method
    • Napoleon Suarez (SeerInteractive.com)
    • Nick LeRoy (NickLeRoy.com)
  • 6. Know the Secretive, Private Practitioners
    • You
    • Your smart competitors working this approach at scale
  • 7. What it Takes
    • Tools ( http://bit.ly/nmzN8i )
    • Process
    • High-Utility Content for Promotion
  • 8. Organizations Best Suited for Ongoing BLB
    • Have prospecting + outreach processes and teams
      • Agencies
      • Large in-house teams
    • EDU-grade content publishers
      • Expert-reviewed content (med/law)
      • Editorial processes in place
  • 9. "One Off" Campaigns Too...
    • You have specialty offerings (info/products) with limited providers
    • “ Find and replace” campaign
  • 10. Prospecting: Broken Link Discovery
    • Find relevant, targeted pages that contain links
      • KW intitle:links
      • Inlinks to quality, competing resources
        • OSE/YSE
    • Start with a broken page/site
      • Pages linking to 1 dead resource often link to others
  • 11. Prospect Qualification and Categorization
    • contact info availability
    • minimum Moz/Maj values
    • #/quality of pages linking to missing resource
    • your capacity to replace or supplement resource
  • 12. From Prospects to Content
    • Matching your existing content to dead resources with links
    • Creating new content for suitable broken link opportunities
    • Prospecting based on your content calendar
  • 13. 2 Outreach Approaches for Pitching Content
    • Guile
    • Guilelessness
  • 14. Guile Outreach Best Practices
    • In opener email ask where to report broken links
    • Avoid language that implies you're contacting them in a systematic manner
    • HTML - even a URL - in the initial email could send you to the spam folder
    • Don't mention ALL the broken links - they might just take down the page
    • Persona = web dumb, real-world smart (elder grammarians)
  • 15. Guilelessness Outreach Best Practices
    • Send them every single broken link in a spreadsheet
    • Make it very, very easy for the webmaster to find and replace
    • Be so darn helpful they would feel stingy for not adding your link
    • Client's domain email
    • Female alias (so... mostly guileless :)
  • 16. More BLB Resources
    • I gather all the BLB resources I find and create here: http://bit.ly/nmzN8i
    • Sign Up on Beta List for new BLB Prospecting Tool: http://bit.ly/qVYB7T
      • Invitation Code – WEBINAR
  • 17. Thank You! Facebook.com/VerticalMeasures LinkedIn Group @VerticalMeasure Contact: 888-476-1881 www.VerticalMeasures.com Can be found on: