Beyond Optimization: Elevating your Content with Google Authorship
 

Beyond Optimization: Elevating your Content with Google Authorship

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Webinar recording of David Gould speaking on how to set up Google Authorship. More information & slides here: http://bit.ly/XI8d73 ...

Webinar recording of David Gould speaking on how to set up Google Authorship. More information & slides here: http://bit.ly/XI8d73

Since Google introduced authorship markup in June 2011, it has become an increasingly strong signal of quality content for the search engine. Verified authors enjoy perks that give their content visibility to stand out from the competition. In this free webinar David Gould, the Creative Services Director at Vertical Measures, gives you a start-to-finish look at Google Authorship and AuthorRank, including:

--The SEO benefits of being a verified author
--How to set up your authorship
--Multiple options for linking your content to your profile
--Tips for building your AuthorRank

Whether you're an established content producer or just getting off the ground, Google Authorship can be a difference maker for your content marketing success.

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Beyond Optimization: Elevating your Content with Google Authorship Beyond Optimization: Elevating your Content with Google Authorship Presentation Transcript

  • BEYOND OPTIMIZATION:ELEVATING YOUR CONTENTWITH GOOGLE AUTHORSHIPDavid Gould, Creative Services Director of Vertical Measures | @dbogwww.verticalmeasures.com
  • IF YOURE NOT CONTENT MARKETING, YOURE NOT MARKETING - JOE PULIZZI, CONTENT MARKETING INSTITUTEwww.verticalmeasures.com @dbog
  • GOOGLE+ : THE EVERYWHERE SOCIAL LAYER VS.www.verticalmeasures.com @dbog
  • GOOGLE AUTHORSHIP: TURNING CONTENT PIECES INTO A BODY OF WORKwww.verticalmeasures.com @dbog
  • PUBLISHERS AND AUTHORS: MUTUAL REPUTATION BENEFIT WWW WWWwww.verticalmeasures.com @dbog
  • “SOCIAL IS A GOOD WAY TO CREATE A REPUTATION FOR AUTHORS. IF THE REPUTATION OF CONTENT AUTHORS IS TRANSPARENT, IT WILL MAKE THE WHOLE WEB BETTER.” – MATT CUTTS, GOOGLEwww.verticalmeasures.com @dbog
  • AUTHOR RICH SNIPPETS IN GOOGLE SEARCH RESULTS • Author Name • Profile Picture • Number of Google+ Circle Adds • Link to Google+ Profile Page HUMANS!www.verticalmeasures.com @dbog
  • AUTHOR ENGAGEMENT BONUS LINKS Original Search Result Search Result Clicking Back in Browser 3 Minutes Laterwww.verticalmeasures.com @dbog
  • BUT ISN’T IT MOSTLY SPECULATION? “WITHIN SEARCH RESULTS, INFORMATION TIED TO VERIFIED ONLINE PROFILES WILL BE RANKED HIGHER THAN CONTENT WITHOUT SUCH VERIFICATION, WHICH WILL RESULT IN MOST USERS NATURALLY CLICKING ON THE TOP (VERIFIED) RESULTS. THE TRUE COST OF REMAINING ANONYMOUS, THEN, MIGHT BE IRRELEVANCE.” -ERIC SCHMIDT, GOOGLE CHAIRMANwww.verticalmeasures.com @dbog
  • SETUP: PUBLISHER LINK WEBSITE TO BRAND PAGE & BRAND PAGE TO WEBSITEAdd code to website home page (use your brand page’s ID number) :<link href="https://plus.google.com/108372215560425647693" rel="publisher" />Add website link to your Google+ brand page profile:www.verticalmeasures.com @dbog
  • SETUP: AUTHOR REL=“AUTHOR” Contributor to: WWW Author Profile Author Content Rel=“author”www.verticalmeasures.com @dbog
  • SETUP: AUTHOR REL=“AUTHOR” FORMATSAdd code to each page containing your content(use your author ID number)Link attribute method<a href="https://plus.google.com/106261768295209119544" rel=“author" />David Gould</a>String query method (simpler)<a href="https://plus.google.com/106261768295209119544/?rel=author" />David Gould</a>Verified email (not recommended)Read more: https://plus.google.com/authorshipwww.verticalmeasures.com @dbog
  • SETUP: AUTHOR REL=“ME” + REL=“AUTHOR” Contributor to: WWW Author Profile GOOD FOR CONTENT WITH BYLINE LINK TO STANDALONE AUTHOR BIO PAGE Author Content Rel=“author” Author Rel=“me” Biowww.verticalmeasures.com @dbog
  • SETUP: AUTHOR STEP 1 LINK CONTENT WEBSITE TO AUTHOR PROFILE PAGEI add this code to the bio that appears on all pages containing my content<a href="https://plus.google.com/106261768295209119544/?rel=author" />+David Gould</a> (I add the plus so readers understand it’s a Google+ profile)www.verticalmeasures.com @dbog
  • SETUP: AUTHOR STEP 2 LINK AUTHOR PROFILE PAGE TO CONTENT WEBSITE1. Go to your Google+ Profile and click “Edit Profile”2. At the bottom, edit the “Contributor to” section and click “Add Custom Link”3. Label: add the Company/Brand name4. URL: add the root domain of the Company/Brand website5. Click Save You’re now officially official.www.verticalmeasures.com @dbog
  • HOW TO MAKE THE MOST OUT GOOGLE AUTHORSHIP (AUTHORS)• The Google+ author profile image must be a headshot.• Verify past content pieces• Google+ Activity • Be active on Google+ • Share your content consistently to get +1’s and comments • Engage and circle relevant industry/interest leaders • Get added to relevant circles • Participate in relevant communitieswww.verticalmeasures.com @dbog
  • HOW TO MAKE THE MOST OUT GOOGLE AUTHORSHIP (PUBLISHERS) • Weigh “company authorship” vs. individual contributors • Consider Google+ Authorship potential in relevant hiring situations WWW • Use an author bio plugin to implement authorship code across a sitewww.verticalmeasures.com @dbog
  • QUESTIONS? More Traffic. More Leads. More Business. Contact: 888.476.1881 www.verticalmeasures.comwww.verticalmeasures.com @dbog
  • FREE WEBINAR SERIES: Join Us March 14th at 11am PST/2pm EST Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content Presenter: Art Enke Director of SEO Services, Vertical Measures Learn about: • SEO benefits of removing ALL duplicate content • Tools for analyzing • How to fix the problem • Maintaining your duplicate-free site Check out our website at www.verticalmeasures.com/webinars for registration information.www.verticalmeasures.com @artenke