0
9 Powerful, Low Cost Content IdeasARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
Twitter: @ArnieK #ConvConAbout Your Presenter…• President of Vertical Measures - Offering  SEO, Link Building, Social Medi...
Twitter: @ArnieK #ConvCon  8 Steps in theContent Marketing      Chain!
Twitter: @ArnieK #ConvConWhy Focus on Search?                                              • 93% of all buyers            ...
Twitter: @ArnieK #ConvConUniversal Search Results           61% of all search results
Twitter: @ArnieK #ConvCon  People need content that makes them more informed     before a purchase.Organizations that prov...
Twitter: @ArnieK #ConvCon1) Pricing / Cost
Twitter: @ArnieK #ConvCon2) ComparisonsShowcase your product or service then compare and contrast to others.
Twitter: @ArnieK #ConvCon3) Free Guides or Whitepapers
Twitter: @ArnieK #ConvCon4) Interviews – Makes You the Expert
Twitter: @ArnieK #ConvCon5) Lists – People Still Love Them
Twitter: @ArnieK #ConvCon6) Curation or Aggregation
Twitter: @ArnieK #ConvCon7) Breaking News         Trending Topics
Twitter: @ArnieK #ConvCon8) Tell Stories!Story is more powerful than the brand, the best story wins.
Twitter: @ArnieK #ConvConStart With Keyword Research • Keyword research should be the   foundation • What keyword phrases ...
Twitter: @ArnieK #ConvConSoovle.com
Twitter: @ArnieK #ConvConUbersuggest.org
Twitter: @ArnieK #ConvCon1618 results
Twitter: @ArnieK #ConvConGoogle’s Discussions in Search
Twitter: @ArnieK #ConvConContent Ideas in a Spreadsheet
Twitter: @ArnieK #ConvConBenefits of a Corporate Blog•   Gives you a vehicle to post new content•   Allows for internal li...
Twitter: @ArnieK #ConvConOptimization is Critical•   Content is found through social media and    search engines – so opti...
Twitter: @ArnieK #ConvConSearch Optimization Elements
Twitter: @ArnieK #ConvCon9) VIDEOS – Not as Hard as You Think!      Webinars             Interviews                 Fun
Twitter: @ArnieK #ConvConCompelling Stats• Websites with video sell 45% more stuff  [wirebuzz]• Customers who watch produc...
Twitter: @ArnieK #ConvConThink About It Video represents the unique opportunity to have one salesperson presenting to bill...
Twitter: @ArnieK #ConvConLong Tail is the Key!
Twitter: @ArnieK #ConvConSuccess Like This…
Twitter: @ArnieK #ConvCon88,070 views!
Twitter: @ArnieK #ConvConNow Go Build a $24M Business!
Twitter: @ArnieK #ConvCon         Thank You!PAID FOR BY THE COALITION FOR BETTER WEB CONTENT           APPROVED BY ARNIE K...
Twitter: @ArnieK #ConvConMore Traffic. More Leads. More Business.         Contact: 888-476-1881          www.VerticalMeasu...
Upcoming SlideShare
Loading in...5
×

9 Powerful, Low Cost Content Ideas to Grow Your Business in 6 Months or Less

903

Published on

Today's internet marketing strategy should enhance and support your business' overall marketing objectives, including getting more leads and business from every website visitor. Creating compelling content that gets a visitor to act is critical to your online business. Leading businesses know that in addition to standard web pages describing their products and services, one of their best marketing tools is engaging content.

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
903
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "9 Powerful, Low Cost Content Ideas to Grow Your Business in 6 Months or Less"

  1. 1. 9 Powerful, Low Cost Content IdeasARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
  2. 2. Twitter: @ArnieK #ConvConAbout Your Presenter…• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Services• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing Available on Amazon
  3. 3. Twitter: @ArnieK #ConvCon 8 Steps in theContent Marketing Chain!
  4. 4. Twitter: @ArnieK #ConvConWhy Focus on Search? • 93% of all buyers online or in stores use search prior to making a purchase • 86% of searchers conduct non-branded queries. • 94% of buyers click on organic links versus 6% on paid links for branded queries. Sources: GroupM, Did-it, Enquiro, and Eyetools.
  5. 5. Twitter: @ArnieK #ConvConUniversal Search Results 61% of all search results
  6. 6. Twitter: @ArnieK #ConvCon People need content that makes them more informed before a purchase.Organizations that provide that info will win.
  7. 7. Twitter: @ArnieK #ConvCon1) Pricing / Cost
  8. 8. Twitter: @ArnieK #ConvCon2) ComparisonsShowcase your product or service then compare and contrast to others.
  9. 9. Twitter: @ArnieK #ConvCon3) Free Guides or Whitepapers
  10. 10. Twitter: @ArnieK #ConvCon4) Interviews – Makes You the Expert
  11. 11. Twitter: @ArnieK #ConvCon5) Lists – People Still Love Them
  12. 12. Twitter: @ArnieK #ConvCon6) Curation or Aggregation
  13. 13. Twitter: @ArnieK #ConvCon7) Breaking News Trending Topics
  14. 14. Twitter: @ArnieK #ConvCon8) Tell Stories!Story is more powerful than the brand, the best story wins.
  15. 15. Twitter: @ArnieK #ConvConStart With Keyword Research • Keyword research should be the foundation • What keyword phrases do your customers use? (Analytics) • Use tools like….
  16. 16. Twitter: @ArnieK #ConvConSoovle.com
  17. 17. Twitter: @ArnieK #ConvConUbersuggest.org
  18. 18. Twitter: @ArnieK #ConvCon1618 results
  19. 19. Twitter: @ArnieK #ConvConGoogle’s Discussions in Search
  20. 20. Twitter: @ArnieK #ConvConContent Ideas in a Spreadsheet
  21. 21. Twitter: @ArnieK #ConvConBenefits of a Corporate Blog• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back – have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers* *Hubspot
  22. 22. Twitter: @ArnieK #ConvConOptimization is Critical• Content is found through social media and search engines – so optimize it!• Web pages, News, Local, Images & Videos 1. Links pointing to your content 2. Titles & title tags (viewed in results) 3. Description meta tag (viewed in results) 4. Image alt text tags 5. H1 Tag (headline tag – only one!) 6. URL structure (short & include KW’s) 7. Page load times
  23. 23. Twitter: @ArnieK #ConvConSearch Optimization Elements
  24. 24. Twitter: @ArnieK #ConvCon9) VIDEOS – Not as Hard as You Think! Webinars Interviews Fun
  25. 25. Twitter: @ArnieK #ConvConCompelling Stats• Websites with video sell 45% more stuff [wirebuzz]• Customers who watch product videos are 85% more likely to buy [Internet Retailer]• The average attention span for online videos is around 60 seconds.
  26. 26. Twitter: @ArnieK #ConvConThink About It Video represents the unique opportunity to have one salesperson presenting to billions!
  27. 27. Twitter: @ArnieK #ConvConLong Tail is the Key!
  28. 28. Twitter: @ArnieK #ConvConSuccess Like This…
  29. 29. Twitter: @ArnieK #ConvCon88,070 views!
  30. 30. Twitter: @ArnieK #ConvConNow Go Build a $24M Business!
  31. 31. Twitter: @ArnieK #ConvCon Thank You!PAID FOR BY THE COALITION FOR BETTER WEB CONTENT APPROVED BY ARNIE KUENN
  32. 32. Twitter: @ArnieK #ConvConMore Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×