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9 Powerful, Low Cost Content Ideas to Grow Your Business in 6 Months or Less

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Today's internet marketing strategy should enhance and support your business' overall marketing objectives, including getting more leads and business from every website visitor. Creating compelling …

Today's internet marketing strategy should enhance and support your business' overall marketing objectives, including getting more leads and business from every website visitor. Creating compelling content that gets a visitor to act is critical to your online business. Leading businesses know that in addition to standard web pages describing their products and services, one of their best marketing tools is engaging content.

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  • 1. 9 Powerful, Low Cost Content IdeasARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
  • 2. Twitter: @ArnieK #ConvConAbout Your Presenter…• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Services• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing Available on Amazon
  • 3. Twitter: @ArnieK #ConvCon 8 Steps in theContent Marketing Chain!
  • 4. Twitter: @ArnieK #ConvConWhy Focus on Search? • 93% of all buyers online or in stores use search prior to making a purchase • 86% of searchers conduct non-branded queries. • 94% of buyers click on organic links versus 6% on paid links for branded queries. Sources: GroupM, Did-it, Enquiro, and Eyetools.
  • 5. Twitter: @ArnieK #ConvConUniversal Search Results 61% of all search results
  • 6. Twitter: @ArnieK #ConvCon People need content that makes them more informed before a purchase.Organizations that provide that info will win.
  • 7. Twitter: @ArnieK #ConvCon1) Pricing / Cost
  • 8. Twitter: @ArnieK #ConvCon2) ComparisonsShowcase your product or service then compare and contrast to others.
  • 9. Twitter: @ArnieK #ConvCon3) Free Guides or Whitepapers
  • 10. Twitter: @ArnieK #ConvCon4) Interviews – Makes You the Expert
  • 11. Twitter: @ArnieK #ConvCon5) Lists – People Still Love Them
  • 12. Twitter: @ArnieK #ConvCon6) Curation or Aggregation
  • 13. Twitter: @ArnieK #ConvCon7) Breaking News Trending Topics
  • 14. Twitter: @ArnieK #ConvCon8) Tell Stories!Story is more powerful than the brand, the best story wins.
  • 15. Twitter: @ArnieK #ConvConStart With Keyword Research • Keyword research should be the foundation • What keyword phrases do your customers use? (Analytics) • Use tools like….
  • 16. Twitter: @ArnieK #ConvConSoovle.com
  • 17. Twitter: @ArnieK #ConvConUbersuggest.org
  • 18. Twitter: @ArnieK #ConvCon1618 results
  • 19. Twitter: @ArnieK #ConvConGoogle’s Discussions in Search
  • 20. Twitter: @ArnieK #ConvConContent Ideas in a Spreadsheet
  • 21. Twitter: @ArnieK #ConvConBenefits of a Corporate Blog• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back – have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers* *Hubspot
  • 22. Twitter: @ArnieK #ConvConOptimization is Critical• Content is found through social media and search engines – so optimize it!• Web pages, News, Local, Images & Videos 1. Links pointing to your content 2. Titles & title tags (viewed in results) 3. Description meta tag (viewed in results) 4. Image alt text tags 5. H1 Tag (headline tag – only one!) 6. URL structure (short & include KW’s) 7. Page load times
  • 23. Twitter: @ArnieK #ConvConSearch Optimization Elements
  • 24. Twitter: @ArnieK #ConvCon9) VIDEOS – Not as Hard as You Think! Webinars Interviews Fun
  • 25. Twitter: @ArnieK #ConvConCompelling Stats• Websites with video sell 45% more stuff [wirebuzz]• Customers who watch product videos are 85% more likely to buy [Internet Retailer]• The average attention span for online videos is around 60 seconds.
  • 26. Twitter: @ArnieK #ConvConThink About It Video represents the unique opportunity to have one salesperson presenting to billions!
  • 27. Twitter: @ArnieK #ConvConLong Tail is the Key!
  • 28. Twitter: @ArnieK #ConvConSuccess Like This…
  • 29. Twitter: @ArnieK #ConvCon88,070 views!
  • 30. Twitter: @ArnieK #ConvConNow Go Build a $24M Business!
  • 31. Twitter: @ArnieK #ConvCon Thank You!PAID FOR BY THE COALITION FOR BETTER WEB CONTENT APPROVED BY ARNIE KUENN
  • 32. Twitter: @ArnieK #ConvConMore Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com