SES The Convergence of Search Social and Content Marketing 11-15-12

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Arnie Kuenn's presentation on Content Marketing at SES Chicago, November 11, 2012

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SES The Convergence of Search Social and Content Marketing 11-15-12

  1. 1. The Convergence of Search, Social & Content MarketingArnie Kuenn - @ArnieKPresidentVertical MeasuresChicago | November 12–16
  2. 2. Chicago | November 12–16, 2012 | #SESCHI @ArnieKAbout Your Presenter…• President of Vertical Measures – A Search, Social & Content Marketing Services Company• Instructor for the Content Marketing Institute & Online Marketing Institute
  3. 3. Chicago | November 12–16, 2012 | #SESCHI @ArnieK Tell You How to get it for FREE on Amazon – in a bit.
  4. 4. Chicago | November 12–16, 2012 | #SESCHI @ArnieK“content marketing”
  5. 5. Chicago | November 12–16, 2012 | #SESCHI @ArnieKBut is every SEO suddenly acontent marketing expert?
  6. 6. Chicago | November 12–16, 2012 | #SESCHI @ArnieKWhat Content Marketing is NOT
  7. 7. Chicago | November 12–16, 2012 | #SESCHI @ArnieKThink Like a Publisher!
  8. 8. Chicago | November 12–16, 2012 | #SESCHI @ArnieK
  9. 9. Chicago | November 12–16, 2012 | #SESCHI @ArnieK
  10. 10. Chicago | November 12–16, 2012 | #SESCHI @ArnieKStart With Research
  11. 11. Chicago | November 12–16, 2012 | #SESCHI @ArnieKList all Content Ideas in a Spreadsheet Adjust strategy if necessary.
  12. 12. Chicago | November 12–16, 2012 | #SESCHI @ArnieKPut Together An Editorial Calendar
  13. 13. Chicago | November 12–16, 2012 | #SESCHI @ArnieK
  14. 14. Chicago | November 12–16, 2012 | #SESCHI @ArnieKAddress Pricing / Cost
  15. 15. Chicago | November 12–16, 2012 | #SESCHI @ArnieKComparisons Showcase your product or service then compare and contrast to others.
  16. 16. Chicago | November 12–16, 2012 | #SESCHI @ArnieKLists – People Still Love Them
  17. 17. Chicago | November 12–16, 2012 | #SESCHI @ArnieKInterviews – Help Make You the Expert
  18. 18. Chicago | November 12–16, 2012 | #SESCHI @ArnieKVIDEOS – Not as Hard as You Think! Webinars Interviews Fun
  19. 19. Chicago | November 12–16, 2012 | #SESCHI @ArnieKFree Guides or Whitepapers 474 backlinks from 123 unique websites
  20. 20. Chicago | November 12–16, 2012 | #SESCHI @ArnieKThe Bottom Line…• If someone is pricing it – you should be addressing pricing• If someone is comparing it – you should be comparing it• If someone is asking it – you should be answering it• If someone is thinking it – you should be mentioning it• If someone has concerns – you should be tackling those concerns head-on
  21. 21. Chicago | November 12–16, 2012 | #SESCHI @ArnieKAll 8 Steps Matter
  22. 22. Chicago | November 12–16, 2012 | #SESCHI @ArnieK Want to be awesome atcontent marketing?
  23. 23. Chicago | November 12–16, 2012 | #SESCHI @ArnieKSimon Kelly
  24. 24. Chicago | November 12–16, 2012 | #SESCHI @ArnieKJoe Pulizzi
  25. 25. Chicago | November 12–16, 2012 | #SESCHI @ArnieK John Deere The Original Content Marketer? He created “The Furrow” magazine – he was trying to educatefarmers on all the different technology changes that were going on at the turn of the century. He couldn’t do that through an ad, so he created a magazine!
  26. 26. Chicago | November 12–16, 2012 | #SESCHI @ArnieK Content Marketing Requires A Whole Different Expertise• Go to the conferences • Read the books • Follow the blogs
  27. 27. Chicago | November 12–16, 2012 | #SESCHI @ArnieK Remember!Every brand has a story to tell,THOSE WHO TELL IT BEST WILL WIN.
  28. 28. Chicago | November 12–16, 2012 | #SESCHI @ArnieK Tweet:Content Marketing Book – @AccelerateBook is FREE onAmazon– Today only! #SESCHI Kindle Version November 15, 2012 Only
  29. 29. Chicago | November 12–16, 2012 | #SESCHI @ArnieK Thank You Very Much!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com

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