How Any Business Can Discover Hundreds of Powerful Content Ideas

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Any business, small or large, can generate tons of content ideas with minimal effort. Learn the techniques to spark ideas within your team as outlined by Arnie Kuenn, President of Vertical Measures, at the Internet Summit 2013.

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How Any Business Can Discover Hundreds of Powerful Content Ideas

  1. 1. HOW ANY BUSINESS CAN DISCOVER HUNDREDS OF POWERFUL CONTENT IDEAS Arnie Kuenn, President, Vertical Measures @ArnieK #ISum13 www.verticalmeasures.com
  2. 2. ABOUT YOUR PRESENTER… • President of Vertical Measures – A Search, Social & Content Marketing Agency • Instructor for the Content Marketing Institute & Online Marketing Institute • Write for Marketing Land and Chief Content Officer • Been an Internet marketer longer than Google has existed.
  3. 3. HOW IMPORTANT IS SEARCH? of all consumers use search prior to making a purchase of searchers conduct nonbranded queries of buyers click on organic links vs the sponsored ads Source: GroupM
  4. 4. WHAT ARE WE SEARCHING FOR?
  5. 5. START YOUR RESEARCH HERE! http://www.verticalmeasures.com/content/content-brainstorming-tools-for-2013/
  6. 6. MORE KEYWORD RESEARCH TOOLS Google Keyword Suggest Relate Searches
  7. 7. MORE KEYWORD RESEARCH TOOLS YouTube Related Searches
  8. 8. More than 410 questions about “visit the grand canyon” (exact match). More than 3,400 using broad match!
  9. 9. Long tail searches are the key to success!
  10. 10. LIST ALL CONTENT IDEAS IN A SPREADSHEET
  11. 11. PUT TOGETHER AN EDITORIAL CALENDAR
  12. 12. ADDRESS PRICING / COST
  13. 13. COMPARISONS Showcase your product or service then compare and contrast to others.
  14. 14. LISTS – PEOPLE STILL LOVE THEM
  15. 15. RESOURCE PAGES 38 links to this page 111 links to this page
  16. 16. VIDEOS! – THEY ARE NOT THAT HARD Interviews Behind the Scenes Fun Product Demos
  17. 17. FREE GUIDES & WHITE PAPERS - Lead generator - Link attractor - Long life span
  18. 18. IN SUMMARY… Buyers need information that helps them make an informed decision. Businesses that provide the content those people are searching for - will win.
  19. 19. THANK YOU VERY MUCH! More Traffic. More Leads. More Business. www.VerticalMeasures.com Tweet: Content Marketing Book – @AccelerateBook is FREE on Amazon – Today only! #ISum13

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