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The Content Engine     Presented by:      Arnie Kuenn        @ArnieK
@ArnieK #PubCon•   Tell You How to get    it for FREE on    Amazon – in a bit.
@ArnieK #PubCon“content marketing”
@ArnieK #PubCon But is every SEOsuddenly a content marketing expert?
What Content Marketing is NOT
Content Marketing is a Continuous,      Planned Out Process
@ArnieK #PubConThink Like a Publisher!
@ArnieK #PubConStart With Research
List all Content Ideas in a Spreadsheet              Adjust strategy if necessary.
Put Together An Editorial Calendar
@ArnieK #PubConCreate Great Content
@ArnieK #PubConAddress Pricing / Cost
@ArnieK #PubCon                ComparisonsShowcase your product or service then compare and contrast to others.
@ArnieK #PubConFree Guides or Whitepapers
@ArnieK #PubConInterviews – Help Make You the Expert
VIDEOS! – They Are Not That Hard                           Fun     Interviews  Behind the scenes   User Generated
@ArnieK #PubCon    Want to beawesome at content    marketing?
@ArnieK #PubConSimon Kelly
@ArnieK #PubConJoe Pulizzi
@ArnieK #PubCon                John Deere                      The Original Content Marketer?He created “The Furrow” magaz...
Content Marketing Requires A Whole            Different Expertise•   Go to the conferences                   • Read the bo...
@ArnieK #PubCon                    Tweet:Content Marketing Book – @AccelerateBook isFREE on Amazon– Today only! #Pubcon   ...
@ArnieK #PubCon  Thank You Very Much!More Traffic. More Leads. More Business.       Contact: 888-476-1881      www.Vertica...
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PubCon - The Content Engine

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Arnie Kuenn's PubCon 2012 presentation covering content marketing strategies and idea generation.

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Transcript of "PubCon - The Content Engine"

  1. 1. The Content Engine Presented by: Arnie Kuenn @ArnieK
  2. 2. @ArnieK #PubCon• Tell You How to get it for FREE on Amazon – in a bit.
  3. 3. @ArnieK #PubCon“content marketing”
  4. 4. @ArnieK #PubCon But is every SEOsuddenly a content marketing expert?
  5. 5. What Content Marketing is NOT
  6. 6. Content Marketing is a Continuous, Planned Out Process
  7. 7. @ArnieK #PubConThink Like a Publisher!
  8. 8. @ArnieK #PubConStart With Research
  9. 9. List all Content Ideas in a Spreadsheet Adjust strategy if necessary.
  10. 10. Put Together An Editorial Calendar
  11. 11. @ArnieK #PubConCreate Great Content
  12. 12. @ArnieK #PubConAddress Pricing / Cost
  13. 13. @ArnieK #PubCon ComparisonsShowcase your product or service then compare and contrast to others.
  14. 14. @ArnieK #PubConFree Guides or Whitepapers
  15. 15. @ArnieK #PubConInterviews – Help Make You the Expert
  16. 16. VIDEOS! – They Are Not That Hard Fun Interviews Behind the scenes User Generated
  17. 17. @ArnieK #PubCon Want to beawesome at content marketing?
  18. 18. @ArnieK #PubConSimon Kelly
  19. 19. @ArnieK #PubConJoe Pulizzi
  20. 20. @ArnieK #PubCon John Deere The Original Content Marketer?He created “The Furrow” magazine – he was trying to educate farmers onall the different technology changes that were going on at the turn of the century. He couldn’t do that through an ad, so he created a magazine!
  21. 21. Content Marketing Requires A Whole Different Expertise• Go to the conferences • Read the books • Follow the blogs
  22. 22. @ArnieK #PubCon Tweet:Content Marketing Book – @AccelerateBook isFREE on Amazon– Today only! #Pubcon Kindle Version October 18, 2012 Only
  23. 23. @ArnieK #PubCon Thank You Very Much!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com
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