PubCon - The Content Engine

Like this? Share it with your network

Share

PubCon - The Content Engine

  • 1,543 views
Uploaded on

Arnie Kuenn's PubCon 2012 presentation covering content marketing strategies and idea generation.

Arnie Kuenn's PubCon 2012 presentation covering content marketing strategies and idea generation.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,543
On Slideshare
1,450
From Embeds
93
Number of Embeds
7

Actions

Shares
Downloads
17
Comments
0
Likes
1

Embeds 93

http://www.etaktiker.ch 41
https://twitter.com 38
http://blog.onwardsearch.com 10
https://si0.twimg.com 1
http://tweetedtimes.com 1
http://www.verticalmeasures.com 1
http://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Content Engine Presented by: Arnie Kuenn @ArnieK
  • 2. @ArnieK #PubCon• Tell You How to get it for FREE on Amazon – in a bit.
  • 3. @ArnieK #PubCon“content marketing”
  • 4. @ArnieK #PubCon But is every SEOsuddenly a content marketing expert?
  • 5. What Content Marketing is NOT
  • 6. Content Marketing is a Continuous, Planned Out Process
  • 7. @ArnieK #PubConThink Like a Publisher!
  • 8. @ArnieK #PubConStart With Research
  • 9. List all Content Ideas in a Spreadsheet Adjust strategy if necessary.
  • 10. Put Together An Editorial Calendar
  • 11. @ArnieK #PubConCreate Great Content
  • 12. @ArnieK #PubConAddress Pricing / Cost
  • 13. @ArnieK #PubCon ComparisonsShowcase your product or service then compare and contrast to others.
  • 14. @ArnieK #PubConFree Guides or Whitepapers
  • 15. @ArnieK #PubConInterviews – Help Make You the Expert
  • 16. VIDEOS! – They Are Not That Hard Fun Interviews Behind the scenes User Generated
  • 17. @ArnieK #PubCon Want to beawesome at content marketing?
  • 18. @ArnieK #PubConSimon Kelly
  • 19. @ArnieK #PubConJoe Pulizzi
  • 20. @ArnieK #PubCon John Deere The Original Content Marketer?He created “The Furrow” magazine – he was trying to educate farmers onall the different technology changes that were going on at the turn of the century. He couldn’t do that through an ad, so he created a magazine!
  • 21. Content Marketing Requires A Whole Different Expertise• Go to the conferences • Read the books • Follow the blogs
  • 22. @ArnieK #PubCon Tweet:Content Marketing Book – @AccelerateBook isFREE on Amazon– Today only! #Pubcon Kindle Version October 18, 2012 Only
  • 23. @ArnieK #PubCon Thank You Very Much!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com