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PubCon - The Content Engine


Arnie Kuenn's PubCon 2012 presentation covering content marketing strategies and idea generation.

Arnie Kuenn's PubCon 2012 presentation covering content marketing strategies and idea generation.

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  • 1. The Content Engine Presented by: Arnie Kuenn @ArnieK
  • 2. @ArnieK #PubCon• Tell You How to get it for FREE on Amazon – in a bit.
  • 3. @ArnieK #PubCon“content marketing”
  • 4. @ArnieK #PubCon But is every SEOsuddenly a content marketing expert?
  • 5. What Content Marketing is NOT
  • 6. Content Marketing is a Continuous, Planned Out Process
  • 7. @ArnieK #PubConThink Like a Publisher!
  • 8. @ArnieK #PubConStart With Research
  • 9. List all Content Ideas in a Spreadsheet Adjust strategy if necessary.
  • 10. Put Together An Editorial Calendar
  • 11. @ArnieK #PubConCreate Great Content
  • 12. @ArnieK #PubConAddress Pricing / Cost
  • 13. @ArnieK #PubCon ComparisonsShowcase your product or service then compare and contrast to others.
  • 14. @ArnieK #PubConFree Guides or Whitepapers
  • 15. @ArnieK #PubConInterviews – Help Make You the Expert
  • 16. VIDEOS! – They Are Not That Hard Fun Interviews Behind the scenes User Generated
  • 17. @ArnieK #PubCon Want to beawesome at content marketing?
  • 18. @ArnieK #PubConSimon Kelly
  • 19. @ArnieK #PubConJoe Pulizzi
  • 20. @ArnieK #PubCon John Deere The Original Content Marketer?He created “The Furrow” magazine – he was trying to educate farmers onall the different technology changes that were going on at the turn of the century. He couldn’t do that through an ad, so he created a magazine!
  • 21. Content Marketing Requires A Whole Different Expertise• Go to the conferences • Read the books • Follow the blogs
  • 22. @ArnieK #PubCon Tweet:Content Marketing Book – @AccelerateBook isFREE on Amazon– Today only! #Pubcon Kindle Version October 18, 2012 Only
  • 23. @ArnieK #PubCon Thank You Very Much!More Traffic. More Leads. More Business. Contact: 888-476-1881