8 little exercises about usability - Verónica Traynor


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8 little exercises about usability - Verónica Traynor

  1. 1. 8 little-exercisesabout usabilityVerónica Traynor - @verotraynor
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  3. 3. Exercise 1With the goal to evaluate the usability of a newsearch engine, a marketing team made thefollowing post-survey question: "Tell us, on ascale from 1 to 5, how easy was this site foryou to use?"For you, is this method of asking if something iseasy to use, sufficient to solve usabilityproblems?
  4. 4. Exercise 1Help ;)... one thing is what happens to the user,another thing is what the user interprets thathappened to them, and another thing is whatthe user tells us.
  5. 5. Exercise 1Answer:● What users say isn´t enough to solve usability problems.● We have to observe user testing.
  6. 6. 2 of 8
  7. 7. Exercise 2In the following screen:● Which one is the main call to action? (Meaning, the main button in the sale flow)● Which one is the secondary call to action? (Meaning, the secondary button in the sale flow)● Is the visual design appropriate?
  8. 8. Update Book
  9. 9. The secondary call to action button ismore prominent than the main call toaction button. Update And the main call to action button, erroneously has less prominence than the secondary call to action button. Book
  10. 10. 3 of 8
  11. 11. Exercise 3In the following screen, in your opinion is thecopy-paste function for passenger data usable?... this application will be used by call centeremployees of a travel agency.
  12. 12. Exercise 3Answer:● If it will be used for a call center, the important thing isnt the learning curve, but instead how practical it is on a daily basis.● To verify how practical it is to use, we must do user testing ;)
  13. 13. 4 of 8
  14. 14. Exercise 4Is this way to construct this link correct?If not, how would you correct it?To unsubscribe click here.
  15. 15. Exercise 4The link should notforce to read theadjacent informationIt could be:I prefer to unsubscribe
  16. 16. 5 of 8
  17. 17. Exercise 5In the following screen, find out the 11 falseaffordances.(Meaning, the elements that seem like links, but aren´t).
  18. 18. 6 of 8
  19. 19. Exercise 6You are hired to investigate if the "playlistsfilters of YouTube" are easy to find.What kind of usability testing could we do todiscover that?
  20. 20. Exercise 6Answer:1. Understand the target and the Internet knowledge of users.2. Test the location of the button with heatmaps (usabilla, optimalworkshop, etc.).3. Perform user testing to understand the reason of the lack of understanding.4. Test the location of the button with heatmaps again.5. Compare the scattering and the amount of correct answers.
  21. 21. Exercise 6... there we will have:● The users answers in a heatmap● The average time used to answer. IMAGEN: http://www.tinkle.es/blog/tag/neuromarketing/
  22. 22. Exercise 6The task for the testing could be:"Please, look for an Adele playlist thinkingaloud while we observe you"
  23. 23. 7 of 8
  24. 24. Exercise 7Is the contrast between the links and thebackground sufficient? Link: #a5a5c2 Background: #FFFFFF
  25. 25. Exercise 7Help ;)... we don´t feel the contrast; we have tomeasure that.The web content accessibility guidelines offerus a form of measuring the contrast.
  26. 26. The contrast isn´tsufficient.
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  28. 28. Exercise 8Is this link understandable?Web file
  29. 29. Exercise 8... we don´t know that ;)All our opinions we have areconjectures.We must do user testing toverify our hypothesis.
  30. 30. Article to google and read(in spanish)"Miro. Leo. Luego Pienso" Daniel Mordecki;)Verónica Traynor - @verotraynor
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