Exercise 1With the goal to evaluate the usability of a newsearch engine, a marketing team made thefollowing post-survey question: "Tell us, on ascale from 1 to 5, how easy was this site foryou to use?"For you, is this method of asking if something iseasy to use, sufficient to solve usabilityproblems?
Exercise 1Help ;)... one thing is what happens to the user,another thing is what the user interprets thathappened to them, and another thing is whatthe user tells us.
Exercise 1Answer:● What users say isn´t enough to solve usability problems.● We have to observe user testing.
Exercise 2In the following screen:● Which one is the main call to action? (Meaning, the main button in the sale flow)● Which one is the secondary call to action? (Meaning, the secondary button in the sale flow)● Is the visual design appropriate?
The secondary call to action button ismore prominent than the main call toaction button. Update And the main call to action button, erroneously has less prominence than the secondary call to action button. Book
Exercise 3In the following screen, in your opinion is thecopy-paste function for passenger data usable?... this application will be used by call centeremployees of a travel agency.
Exercise 3Answer:● If it will be used for a call center, the important thing isnt the learning curve, but instead how practical it is on a daily basis.● To verify how practical it is to use, we must do user testing ;)
Exercise 6You are hired to investigate if the "playlistsfilters of YouTube" are easy to find.What kind of usability testing could we do todiscover that?
Exercise 6Answer:1. Understand the target and the Internet knowledge of users.2. Test the location of the button with heatmaps (usabilla, optimalworkshop, etc.).3. Perform user testing to understand the reason of the lack of understanding.4. Test the location of the button with heatmaps again.5. Compare the scattering and the amount of correct answers.
Exercise 6... there we will have:● The users answers in a heatmap● The average time used to answer. IMAGEN: http://www.tinkle.es/blog/tag/neuromarketing/
Exercise 6The task for the testing could be:"Please, look for an Adele playlist thinkingaloud while we observe you"