<ul><li>Industry Analysis </li></ul><ul><li>Industry Attractiveness </li></ul><ul><li>Competition </li></ul><ul><li>Luxott...
<ul><li>Threat of new entrants </li></ul><ul><ul><li>Distribution network </li></ul></ul><ul><ul><li>Access to capital </l...
Industry Analyses <ul><li>Buyer Bargaining Power  </li></ul><ul><ul><li>Mass retailers. (Wal-Mart) </li></ul></ul><ul><ul>...
Industry Attractiveness <ul><li>Not Ideally attractive. </li></ul><ul><ul><li>Low entry Barriers </li></ul></ul><ul><ul><l...
Brands
 
Arenas Economic Logic Differentiators Vehicles Where will be active? How will we get there? How will we win? What will be ...
<ul><li>Fashionable ophthalmic frames, </li></ul><ul><li>sunglasses and cases </li></ul><ul><li>Low cost </li></ul><ul><li...
 
Accounting Marketing R&D Sales Finance Operations The Incredibles
China Manufacturer Vietnam Manufacturer The Incredibles Independent Sales Reps In House  Account Executives Wal-Mart Targe...
<ul><li>Keep costs low by hiring independent sales reps </li></ul><ul><li>Develop license agreements with Hispanic brands ...
 
<ul><li>First company to sell in Wal-Mart a low cost product targeted at the Hispanic population  </li></ul><ul><li>The pr...
<ul><li>I/O will enter the market with three complete lines, and each collection will have twelve pieces. </li></ul><ul><l...
<ul><li>Low production costs, high margins </li></ul><ul><li>Challenge in being able to build successful brands </li></ul>...
 
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Optical Ind.

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Optical Ind.

  1. 2. <ul><li>Industry Analysis </li></ul><ul><li>Industry Attractiveness </li></ul><ul><li>Competition </li></ul><ul><li>Luxottica </li></ul><ul><li>Marchon </li></ul><ul><li>I/O Strategy </li></ul><ul><li>Conclusions </li></ul>
  2. 3. <ul><li>Threat of new entrants </li></ul><ul><ul><li>Distribution network </li></ul></ul><ul><ul><li>Access to capital </li></ul></ul><ul><li>Threat of substitute products </li></ul><ul><ul><li>Laser eye surgery </li></ul></ul><ul><ul><li>Contact lenses </li></ul></ul><ul><ul><li>Counterfeit frames </li></ul></ul><ul><li>Rivalry among competing firms </li></ul><ul><ul><li>Retail distribution </li></ul></ul><ul><ul><li>Fashion trends </li></ul></ul>Moderate High Low
  3. 4. Industry Analyses <ul><li>Buyer Bargaining Power </li></ul><ul><ul><li>Mass retailers. (Wal-Mart) </li></ul></ul><ul><ul><li>Independent retailers </li></ul></ul><ul><li>Supplier Bargaining Power </li></ul><ul><ul><li>Many Suppliers (500) </li></ul></ul><ul><ul><li>Manufacture other products </li></ul></ul>High Low
  4. 5. Industry Attractiveness <ul><li>Not Ideally attractive. </li></ul><ul><ul><li>Low entry Barriers </li></ul></ul><ul><ul><li>Low Supplier Power </li></ul></ul><ul><li>Opportunity to make superior returns </li></ul><ul><ul><li>Use the right strategy </li></ul></ul><ul><ul><li>Target the right market segment </li></ul></ul>
  5. 6. Brands
  6. 8. Arenas Economic Logic Differentiators Vehicles Where will be active? How will we get there? How will we win? What will be our speed and sequence of moves? Staging
  7. 9. <ul><li>Fashionable ophthalmic frames, </li></ul><ul><li>sunglasses and cases </li></ul><ul><li>Low cost </li></ul><ul><li>Targeted at the Hispanic population in USA </li></ul>
  8. 11. Accounting Marketing R&D Sales Finance Operations The Incredibles
  9. 12. China Manufacturer Vietnam Manufacturer The Incredibles Independent Sales Reps In House Account Executives Wal-Mart Target Pearl Vision Doctor’s Offices Labs Doctor’s Offices
  10. 13. <ul><li>Keep costs low by hiring independent sales reps </li></ul><ul><li>Develop license agreements with Hispanic brands (clothes, purses, make-up) </li></ul><ul><li>Due to current economic trends I/O is considering Vietnam for manufacturing </li></ul><ul><li>I/O will enter the market with Natalia Oreiro eyewear </li></ul>
  11. 15. <ul><li>First company to sell in Wal-Mart a low cost product targeted at the Hispanic population </li></ul><ul><li>The products will follow the Hispanic color and pattern trends </li></ul><ul><li>Spanish and English customer support and one year guarantee </li></ul><ul><li>Constantly adding new licensed Hispanic brands </li></ul>
  12. 16. <ul><li>I/O will enter the market with three complete lines, and each collection will have twelve pieces. </li></ul><ul><li>Design and release for future lines already scheduled </li></ul><ul><li>Build awareness and loyalty fast through extensive marketing efforts </li></ul>
  13. 17. <ul><li>Low production costs, high margins </li></ul><ul><li>Challenge in being able to build successful brands </li></ul><ul><li>The competition will react fast offering other Hispanic products </li></ul>

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