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Optical Ind.

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Published in: Business, Economy & Finance

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Transcript

  • 1.  
  • 2.
    • Industry Analysis
    • Industry Attractiveness
    • Competition
    • Luxottica
    • Marchon
    • I/O Strategy
    • Conclusions
  • 3.
    • Threat of new entrants
      • Distribution network
      • Access to capital
    • Threat of substitute products
      • Laser eye surgery
      • Contact lenses
      • Counterfeit frames
    • Rivalry among competing firms
      • Retail distribution
      • Fashion trends
    Moderate High Low
  • 4. Industry Analyses
    • Buyer Bargaining Power
      • Mass retailers. (Wal-Mart)
      • Independent retailers
    • Supplier Bargaining Power
      • Many Suppliers (500)
      • Manufacture other products
    High Low
  • 5. Industry Attractiveness
    • Not Ideally attractive.
      • Low entry Barriers
      • Low Supplier Power
    • Opportunity to make superior returns
      • Use the right strategy
      • Target the right market segment
  • 6. Brands
  • 7.  
  • 8. Arenas Economic Logic Differentiators Vehicles Where will be active? How will we get there? How will we win? What will be our speed and sequence of moves? Staging
  • 9.
    • Fashionable ophthalmic frames,
    • sunglasses and cases
    • Low cost
    • Targeted at the Hispanic population in USA
  • 10.  
  • 11. Accounting Marketing R&D Sales Finance Operations The Incredibles
  • 12. China Manufacturer Vietnam Manufacturer The Incredibles Independent Sales Reps In House Account Executives Wal-Mart Target Pearl Vision Doctor’s Offices Labs Doctor’s Offices
  • 13.
    • Keep costs low by hiring independent sales reps
    • Develop license agreements with Hispanic brands (clothes, purses, make-up)
    • Due to current economic trends I/O is considering Vietnam for manufacturing
    • I/O will enter the market with Natalia Oreiro eyewear
  • 14.  
  • 15.
    • First company to sell in Wal-Mart a low cost product targeted at the Hispanic population
    • The products will follow the Hispanic color and pattern trends
    • Spanish and English customer support and one year guarantee
    • Constantly adding new licensed Hispanic brands
  • 16.
    • I/O will enter the market with three complete lines, and each collection will have twelve pieces.
    • Design and release for future lines already scheduled
    • Build awareness and loyalty fast through extensive marketing efforts
  • 17.
    • Low production costs, high margins
    • Challenge in being able to build successful brands
    • The competition will react fast offering other Hispanic products
  • 18.