Making Your Business A Meme

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  • Making Your Business A Meme

    1. 1. Making Your Business A Meme The Dos and Don’ts
    2. 2. mēm <ul><li>What your mother will eventually forward to you over email. </li></ul>
    3. 3. Why is it important to spread your brand virally?
    4. 4. Size Doesn’t Matter: <ul><li>Example: Apple </li></ul><ul><ul><li>Expensive PR/Marketing ≠ Success </li></ul></ul>
    5. 5. Bad. Good.
    6. 6. So how do you know what will bomb ?
    7. 7. Don’t be a jerk:
    8. 8. Chevy Tahoe
    9. 9. Trying too hard: Flickr user ciaranj Is “Skittling” a verb now?
    10. 10. So what makes a good “business” meme? Not quite the same as making lolcats.
    11. 11. Easy: <ul><li>To participate in </li></ul><ul><li>To send and spread </li></ul><ul><li>To alter and build upon </li></ul>
    12. 12. Entertaining: <ul><li>Funny </li></ul><ul><li>Clever </li></ul><ul><li>Secretive </li></ul>
    13. 13. Valuable: <ul><li>Why are people sending this around? </li></ul><ul><ul><li>Free stuff? </li></ul></ul><ul><ul><li>Discounts? </li></ul></ul><ul><ul><li>Exclusivity? </li></ul></ul>Image search rules
    14. 14. Zappos.com
    15. 15. <ul><li>What made Zappos VIP work as a meme? </li></ul><ul><ul><li>Intrigue </li></ul></ul><ul><ul><li>Access to special deals </li></ul></ul><ul><ul><li>Sense of urgency! </li></ul></ul>
    16. 16. Kobe Bryant / Nike Aston Martin Hyperdunks
    17. 17. <ul><li>Why this worked: </li></ul><ul><ul><li>Got people talking </li></ul></ul><ul><ul><li>Real? Fake? Advertisement? </li></ul></ul><ul><ul><li>Controversy over copycats </li></ul></ul><ul><ul><li>Famous person </li></ul></ul>
    18. 18. <ul><li>BlendTec: Will It Blend? </li></ul><ul><ul><li>Accidentally viral </li></ul></ul><ul><ul><li>Informative & interesting </li></ul></ul>Other successes:
    19. 19. <ul><li>Why it’s so good: </li></ul><ul><ul><li>Funny </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Trendy </li></ul></ul>Burger King’s Subservient Chicken
    20. 20. <ul><li>veronicabelmont.com </li></ul><ul><li>twitter.com/veronica </li></ul>

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