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Making Your Business A Meme
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Making Your Business A Meme

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    • 1. Making Your Business A Meme The Dos and Don’ts
    • 2. mēm
      • What your mother will eventually forward to you over email.
    • 3. Why is it important to spread your brand virally?
    • 4. Size Doesn’t Matter:
      • Example: Apple
        • Expensive PR/Marketing ≠ Success
    • 5. Bad. Good.
    • 6. So how do you know what will bomb ?
    • 7. Don’t be a jerk:
    • 8. Chevy Tahoe
    • 9. Trying too hard: Flickr user ciaranj Is “Skittling” a verb now?
    • 10. So what makes a good “business” meme? Not quite the same as making lolcats.
    • 11. Easy:
      • To participate in
      • To send and spread
      • To alter and build upon
    • 12. Entertaining:
      • Funny
      • Clever
      • Secretive
    • 13. Valuable:
      • Why are people sending this around?
        • Free stuff?
        • Discounts?
        • Exclusivity?
      Image search rules
    • 14. Zappos.com
    • 15.
      • What made Zappos VIP work as a meme?
        • Intrigue
        • Access to special deals
        • Sense of urgency!
    • 16. Kobe Bryant / Nike Aston Martin Hyperdunks
    • 17.
      • Why this worked:
        • Got people talking
        • Real? Fake? Advertisement?
        • Controversy over copycats
        • Famous person
    • 18.
      • BlendTec: Will It Blend?
        • Accidentally viral
        • Informative & interesting
      Other successes:
    • 19.
      • Why it’s so good:
        • Funny
        • Interactive
        • Trendy
      Burger King’s Subservient Chicken
    • 20.
      • veronicabelmont.com
      • twitter.com/veronica

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