Impact of Mobile and Tablet Usage on Web Video ExperiencesPresentation Transcript
Mobile and Tablet Device UsageAnd How Their Growth ImpactVideo Experiences on the Web
Americans are spending more than33 hours per week watching video.
And it’s no longer just the TV they are watching.
79.5% of Americans consume video via the Internet.
Many watch video from their mobile phones and tablets.
From Q3 2008 to Q3 2011,The number of Americans watching videoon mobile phones grew by a staggering 205.7%.
Over 67 million units sold Some estimate that tablets will take over PC sales by end of 2012.
In the ﬁrst 3 months of 2012, Apple has sold: 35,100,000 iPhone units 11,800,000 iPad units
The growth of mobile and tablet usage is changing the landscape of web design and how video is viewed across different devices.
So what does it mean forvideo content producers?
Future of Video UX on WebVideos can be created smaller in size for web, resulting in less timethat is wasted in rendering large video ﬁles.Video content will gain signiﬁcant popularity as mobile and tabletusers will grow in the future.When HTML5 is ﬁnalized, videos can be viewed without additionalplug-ins and are indexed for search.Video content producers must be extra careful in creating a videocontent that can be fully experienced in any size of screen.
Hey Video Producers:Forget the Fancy. Think Practical.
Technology Tip #1Learn how to use iMovie, a powerful but easy-to-use video editing suite,designed for users of all levels with mobile content production in mind.
Technology Tip #2Utilize iMovie’s built-in title templates, as they are sized appropriate to bereadable across multiple screens.
Technology Tip #3Follow iMovie’s easy-to-follow instructions on exporting the videoto the most appropriate size.
Video UX - Bad Example Desktop Mobile
Video UX - Good Example Desktop Mobile
Next ActionsProduce video tutorials and demo reels that are speciﬁcally optimizedfor mobile device viewing experience.Convert some of the existing videos and enlarge titles to optimize theviewing experience on mobile phones.