14. PR Lessons Quick response is not only necessary but expected Speak directly and frequently to the public President Bachelet left with 84% approval rating Government was absent from social media scene Social media and digital media are resources to be used to aid in times of crisis Planning ahead is key to handling crisis Made the difference between Chile and Haiti
18. Government Communication: The Bad Didn’t alert citizens on the coastal regions of the tsunami that would follow the quake Potential investigation against former president Bachelet Didn’t ask for assistance right away Lack of communication with aid groups U.S. and aid groups remained on standby Didn’t ask for/accept aid until days after
19. Government Communication: The Bad Many citizens felt the govt. was too slow in response with aid Govt. response: waited to know specifically what aid was needed
20. Government Communication: Mixed Reviews Bachelet issued an order to have military maintain control in hardest hit regions Military aid efforts provoked dark memories of the dictatorship past Provided aid, door to door Set up emergency hospitals Bachelet defended the military
21. Digital Media Limited communication channels Social Media Twitter/Facebook helped find relatives and friends Twitter helped direct people to nearest aid Blogs created for news updates Slideshows created for local images Skype used for a CNN interview
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23. Digital Media Limited communication channels Social Media Twitter/Facebook helped find relatives and friends Twitter helped direct people to nearest aid Blogs created for news updates Slideshows created for local images Skype used for a CNN interview Newspapers stepped in: Check for damage Earthquake preparedness Person finder Where to go for assistance by region
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25. Digital Media Panorama street view- NY Times La Tercera, Interactive Google Map Showing Damage La Tercera, Checking your house for damages
Point out the fault lines and stretch of the country
Most stable economies and democracies in Latin AmericaThe metropolitan region is like any other city in the US.- have internet, great transportation system, Rest of the country is underdeveloped, which is why many consider it o still be 2nd world instead of 1st or 3rd
More than 1.5 million people displacedHundreds trappedDestruction of buildings, streets, freeways, hospitals, and entire cities Electricity was lost for hours to daysLand lines, cellular phones, and most other forms of communication were outPanic and lack of resources led to looting
Poll from El MercurioLocal newspaper poll found:72 % of residents of the greater Santiago area believe the government’s efforts to restore order came too late and were inefficient48% percent said they thought Ms. Bachelet had delayed taking action because she did not want to end her term by sending the military into the streets
Only a few decades ago, military government enforced order in the streets Brutal action were what forced bachelet to make a deal with the Imposed curfew enforced by the militaryTear gas and water cannons were used on citizens found looting
Stop lights were down but Facebook was not!Internet:Only form of communication besides radio that was availableNews crews couldn’t get into the area
Stop lights were down but Facebook was not!Internet:Only form of communication besides radio that was availableNews crews couldn’t get into the area
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