8.8 Earthquake in Chile <br />
Background<br /><ul><li>History of  earthquakes
Had the world’s most powerful earthquake- 9.5 in 1960
Strict building codes
Emergency planning </li></li></ul><li>Background<br /><ul><li>History of  earthquakes
Had one of the world’s most powerful earthquake- 9.5 in 1960
Strict building codes
Emergency planning
One of the most developed and stable countries in Latin America
Developed metropolitan region</li></li></ul><li>THE crisis<br /><ul><li>Feb 27, 2010, 3:34 AM
 8.8 magnitude earthquake hit off the coast of central Chile
6 of 15 regions affected</li></li></ul><li>The earthquake set off a tsunami<br />There was no warning from the Chilean Nav...
Outcomes<br />
PR Lessons<br />Quick response is not only necessary but expected<br />Speak directly and frequently to the public<br />Pr...
Government Communication: The Good<br />Prior emergency planning<br />Codes, education, manuals <br />President Bachelet h...
Called on power companies to repair services immediately
Deal with supermarkets for resources</li></li></ul><li>Government Communication: The Good<br />Spoke directly to the publi...
Government Communication: The Bad<br />Didn’t alert citizens on the coastal regions of the tsunami that would follow the q...
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Chile earthquake communication analysis

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  • Point out the fault lines and stretch of the country
  • Most stable economies and democracies in Latin AmericaThe metropolitan region is like any other city in the US.- have internet, great transportation system, Rest of the country is underdeveloped, which is why many consider it o still be 2nd world instead of 1st or 3rd
  • More than 1.5 million people displacedHundreds trappedDestruction of buildings, streets, freeways, hospitals, and entire cities Electricity was lost for hours to daysLand lines, cellular phones, and most other forms of communication were outPanic and lack of resources led to looting
  • Poll from El MercurioLocal newspaper poll found:72 % of residents of the greater Santiago area believe the government’s efforts to restore order came too late and were inefficient48% percent said they thought Ms. Bachelet had delayed taking action because she did not want to end her term by sending the military into the streets
  • Only a few decades ago, military government enforced order in the streets Brutal action were what forced bachelet to make a deal with the Imposed curfew enforced by the militaryTear gas and water cannons were used on citizens found looting
  • Stop lights were down but Facebook was not!Internet:Only form of communication besides radio that was availableNews crews couldn’t get into the area
  • Stop lights were down but Facebook was not!Internet:Only form of communication besides radio that was availableNews crews couldn’t get into the area
  • Chile earthquake communication analysis

    1. 1. 8.8 Earthquake in Chile <br />
    2. 2. Background<br /><ul><li>History of earthquakes
    3. 3. Had the world’s most powerful earthquake- 9.5 in 1960
    4. 4. Strict building codes
    5. 5. Emergency planning </li></li></ul><li>Background<br /><ul><li>History of earthquakes
    6. 6. Had one of the world’s most powerful earthquake- 9.5 in 1960
    7. 7. Strict building codes
    8. 8. Emergency planning
    9. 9. One of the most developed and stable countries in Latin America
    10. 10. Developed metropolitan region</li></li></ul><li>THE crisis<br /><ul><li>Feb 27, 2010, 3:34 AM
    11. 11. 8.8 magnitude earthquake hit off the coast of central Chile
    12. 12. 6 of 15 regions affected</li></li></ul><li>The earthquake set off a tsunami<br />There was no warning from the Chilean Navy <br />Aftershocks lasted for days and ranged from 2.0-6.6<br />THE crisis<br />
    13. 13. Outcomes<br />
    14. 14. PR Lessons<br />Quick response is not only necessary but expected<br />Speak directly and frequently to the public<br />President Bachelet left with 84% approval rating<br />Government was absent from social media scene<br />Social media and digital media are resources to be used to aid in times of crisis<br />Planning ahead is key to handling crisis<br />Made the difference between Chile and Haiti<br />
    15. 15. Government Communication: The Good<br />Prior emergency planning<br />Codes, education, manuals <br />President Bachelet held crisis meeting with her cabinet<br />10 days left to her term<br />Quick response (within 4 hours)<br /><ul><li>News conference- “one of the worst tragedies in the last 50 years”
    16. 16. Called on power companies to repair services immediately
    17. 17. Deal with supermarkets for resources</li></li></ul><li>Government Communication: The Good<br />Spoke directly to the public<br />Frequent and informative updates<br />Mostly used traditional media outlets<br />Went to the most popular radio show<br />Asked that citizens help each other<br />Declared a state of catastrophe<br />
    18. 18. Government Communication: The Bad<br />Didn’t alert citizens on the coastal regions of the tsunami that would follow the quake<br />Potential investigation against former president Bachelet<br />Didn’t ask for assistance right away<br />Lack of communication with aid groups<br />U.S. and aid groups remained on standby<br />Didn’t ask for/accept aid until days after<br />
    19. 19. Government Communication: The Bad<br />Many citizens felt the govt. was too slow in response with aid<br />Govt. response: waited to know specifically what aid was needed<br />
    20. 20. Government Communication: Mixed Reviews<br />Bachelet issued an order to have military maintain control in hardest hit regions<br />Military aid efforts provoked dark memories of the dictatorship past<br />Provided aid, door to door<br />Set up emergency hospitals<br />Bachelet defended the<br /> military<br />
    21. 21. Digital Media<br />Limited communication channels<br />Social Media<br />Twitter/Facebook helped find relatives and friends<br />Twitter helped direct people to nearest aid<br />Blogs created for news updates<br />Slideshows created for local images <br />Skype used for a CNN interview<br />
    22. 22.
    23. 23. Digital Media<br />Limited communication channels<br />Social Media<br />Twitter/Facebook helped find relatives and friends<br />Twitter helped direct people to nearest aid<br />Blogs created for news updates<br />Slideshows created for local images <br />Skype used for a CNN interview<br />Newspapers stepped in:<br />Check for damage<br />Earthquake preparedness<br />Person finder<br />Where to go for assistance by region<br />
    24. 24.
    25. 25. Digital Media<br />Panorama street view- NY Times<br />La Tercera, Interactive Google Map Showing Damage<br />La Tercera, Checking your house for damages<br />
    26. 26. Questions & Comments<br />

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