Your SlideShare is downloading. ×
0
Event marketing and tradeshows
Event marketing and tradeshows
Event marketing and tradeshows
Event marketing and tradeshows
Event marketing and tradeshows
Event marketing and tradeshows
Event marketing and tradeshows
Event marketing and tradeshows
Event marketing and tradeshows
Event marketing and tradeshows
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Event marketing and tradeshows

1,069

Published on

Trade show exhibits are one of the best vehicles to: …

Trade show exhibits are one of the best vehicles to:
Increase market share
Develop brand recognition
Create product awareness
Build a new client base
Introduce new services/products
Key to great exhibiting is great marketing

Published in: Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,069
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
42
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Have a plan: Know and understand exactly what you wish to achieve.
  • If visitors are not good leads, they’ll consume valuable resources. You want them to participate in a survey, listen to a presentation, provide you with qualified lead info. A giveaway can be used as a thank-you or reward for above actions. A good giveaway can: Reward visitors for participating in a demonstration, presentation or contest Thank visitors for qualifying information about specific needs Use promotional giveaways to build your business, close more deals, generate increased revenue
  • Cheap tradeshow giveaways can exhaust your budget without seeing positive results. Can break or become unusable. They look shoddy.
  • Select items that differentiate you, compliment your product offering, reflect your position in the market and meet the needs of your target market
  • Transcript

    • 1. Trade Show Marketing Promotions That Get Results
    • 2. Trade Show Marketing
      • Trade show exhibits are one of the best vehicles to:
        • Increase market share
        • Develop brand recognition
        • Create product awareness
        • Build a new client base
        • Introduce new services/products
      • Key to great exhibiting is great marketing
    • 3. Have a promotion plan
      • Three-pronged marketing approach
        • Pre-show, at-show and post-show
      • Pre-Show
        • Promote that you will be at the show
        • Target audience you want to attract
        • Direct mail pieces to lure audience to your booth
          • Entice to visit booth to register for prize drawing or receive a giveaway
    • 4. Have a promotion plan
      • At-Show
        • Give attendees a reason to visit your booth
        • Brand your company, market products, raise visibility, and drive booth traffic with a promotional giveaway
      • Post-Show
        • Following-up on leads is critical
        • For greatest ROI, send a small “thanks for your time” gift a few days after show, followed by a phone call or email
    • 5. Giveaways that deliver results
      • Promotional items can…
        • Draw visitors
        • Facilitate recall after the show
        • Provide easy-to-access contact info
      • Do more than attract visitors to your booth
      • Use giveaways to get qualified leads
        • Use as reward for completing survey, listening to a presentation, providing lead info
    • 6. Giveaways that deliver results
      • Means to an end
        • Giveaways should accomplish two goals
          • Attract people who actually need your products or services, and can influence buying decisions
          • Promote your solutions long after attendees return home
      • Useful equals long-term promotion
        • If items aren’t useful, they’ll be tossed
          • Novelty wears off, and items will be forgotten
        • Encourage attendees to keep your promos by making them useful
    • 7. Giveaways that deliver results
      • Give selectively
        • Don’t give to every person who asks
          • Good giveaways draw freebie-seekers
        • Offer to qualified potential leads, collect contact info in exchange
      • Danger of cheap giveaways
        • Cheap items can damage your efforts at creating a quality image and brand identity
        • Invest in higher-quality items and give selectively to qualified leads
    • 8. Product ideas
      • Select giveaway items that:
        • Differentiate you from the competition
        • Compliment your product or service offering
        • Reflect your position in the market
        • Meet the needs of your target audience
    • 9. Product ideas
      • Best items are ones potential clients will take home and use again and again
        • Logo imprinted USB flash drive
        • Reusable, branded water bottle
        • Alarm clock
        • Calculator
        • Business card holder
        • Recycled cotton tote bag
        • Desk calendars
        • Printed sticky notes or note pad
    • 10. Summary
      • Increase your business through trade show giveaways
        • Ideal marketing solution for attracting attention, drawing crowds and promoting your solutions
        • Should create a channel through which booth employees can engage visitors about problems they’re trying to solve
        • Should keep your company’s name in front of qualified leads until they’re ready to do business

    ×