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Secrets of internet marketing with social media
 

Secrets of internet marketing with social media

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    Secrets of internet marketing with social media Secrets of internet marketing with social media Presentation Transcript

    • The Secrets of Internet Marketing with Social Media By Courtenay Pitcher, B.A. The Original Lava Marketing Co .
    • What is social media?
      • Most of it is free
      • Share links
      • Share photos
      • Share articles
      • Share video
      • Share conversations
    • Top Types of Social Media
      • *Twitter – www.twitter.com
      • *LinkedIn – www.linkedin.com
      • *Facebook – www.facebook.com
      • *Blogs – Wordpress, Typepad, Blogger
      • YouTube
    • Other forms of social media
    • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
    • Advantage of social media
      • Most is free or low cost
      • Access to tons of information
      • Access to larger markets
      • Access to media
      • Access to decision-makers
      • Build credibility, raise your profile
      • Gain advocates, supporters, followers, $
    • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
    • Challenges of Social Media
      • Time consuming
      • Not sure where to start
      • Concerns about privacy
      • Technical – computer-oriented
      • “It’s just for young people” mentality
    •  
    • Social media uses?
      • When it comes to social media, I’m most fearful about:
      • __________________________________
      • Here is one way to possibly overcome my fear:
      • __________________________________
      • I think that social media can best serve me:
      • __________________________________
    • LinkedIn Stats
      • The largest online business network with over 1 million new members joining each month
      • 96% join from an invitation
      • LI Facilitates 30,000 referrals each month
      • LI gives you access to 50,300 professionals
      • Users accept 83% of referrals – they trust the system
      • LI neither exposes your contacts in searches nor creates auto links based on email
      • Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar
    • Post your resume > Edit Profile
    • Contacts > Add Connections
    • Groups > Create A Group
    • Profile > Recommendations
    • Groups > My Groups > Comment
    • Profile > Edit > Add Application (Blog)
    • Profile > Edit > Twitter
    • More > Training Resources > Training Centre
    • What are some of my goals for using LinkedIn?
      • __________________________________
      • __________________________________
      • __________________________________
      • __________________________________
    • What image do I want people to “get” about me from LinkedIn?
      • __________________________________
      • __________________________________
      • __________________________________
      • __________________________________
    • Who can I give testimonials (recommendations) to?
      • __________________________________
      • __________________________________
      • __________________________________
      • __________________________________
    • Who can I ask testimonials (recommendations) from?
      • __________________________________
      • __________________________________
      • __________________________________
      • __________________________________
    • Twitter Stats
      • 75 million user accounts
      • 15 million active users
      • The average number of tweets per hour was around 1.3 million
      • Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source =topic
    • How can Twitter help you?
      • Network with local business owners who are “tweeting” – retweet them (RT)
      • Promote links to your website/blog
      • Keep current with news
      • Manage emergencies/disasters
      • Customer service (monitor your brand)
      • Start 140 character conversations
      • Instant access to decision-makers – top level executives, even celebrities
    • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
    • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
    • Before Twitter
      • Witness  Reporter  News Agency  News Desk  Online publisher / Radio Broadcast / TV Broadcast or Press (Newspapers / Magazines)  Public
      With Twitter
      • The witness is on Twitter  Public
      • Or
      • Witness  Twitter (a.k.a. Public & Press)
    • How to join Twitter
      • Go to www.Twitter.com . Under Settings you can set up an Account with your Username .
    • Twitter Settings > Password
    • Profile > Change image
    • How to find followers
      • Find one competitor and begin following their followers.
    • How to find followers
      • Find your suppliers and begin following them.
    • How to find followers
      • Follow your local Community Futures and see who is following them.
    • How to find followers
      • Set up a search for key words in your industry and see if there are people to follow there.
    • How to search in Twitter
      • http:// search.twitter.com /advanced
    • How to find followers
      • Follow local newscasts in your area and see who is following them.
      • Watch for the Twitter button on newsletters or websites that you visit.
    • How to find followers
      • Search in Google.com for who you want to follow by name and add the word “Twitter” to your search ie: Courtenay Pitcher on Twitter
      • If you are a member of a local club, see if the club is on Twitter. If not, find one or two people from that club on Twitter and begin following them. See who they follow.
    • How to Tweet
    • How do I get someone to see your Tweet?
    • How to Change The Design of your Twitter Page Settings  Design
    • “ Change design colours” to change the text colour or background colour.
    • Twitter apps to use once set up
      • Hootsuite.com
      • Tweetdeck.com
    • Ways to market on Twitter?
      • __________________________________
      • __________________________________
      • __________________________________
      • __________________________________
    • How can Facebook help you?
      • Promote with a “Like” page
      • Post images or videos
      • Feed in blog or news (RSS) feed
      • Start discussions with your followers (fans)
      • Have fans contribute with pics, videos, “writing on your wall”
    • Facebook Stats Source: http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/
    • Source: http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/
    • How to set up a business page
      • http://www.facebook.com/pages/create.php
    • The Wall
    • Build your list
    • Discussion (customer feedback – market research)
    • What discussion would you like to start?
      • _________________________________
      • __________________________________
    • Promote Job postings, events
    • Social media summary
      • I will share helpful information about:
      • __________________________________
      • I will direct people to the following website(s):
      • __________________________________
      • An “ah-hah” info piece I’ve learned about social media today that surprised me:
      • __________________________________
    • Further resources
      • Follow me http://www.twitter.com/vernongirl
      • Sign up to receive my blog by email at http://www.vernongirl.com
      • Contact Me – info@vernongirl.com