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Secrets of internet marketing with social media

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  • 1. The Secrets of Internet Marketing with Social Media By Courtenay Pitcher, B.A. The Original Lava Marketing Co .
  • 2. What is social media?
    • Most of it is free
    • Share links
    • Share photos
    • Share articles
    • Share video
    • Share conversations
  • 3. Top Types of Social Media
    • *Twitter – www.twitter.com
    • *LinkedIn – www.linkedin.com
    • *Facebook – www.facebook.com
    • *Blogs – Wordpress, Typepad, Blogger
    • YouTube
  • 4. Other forms of social media
  • 5. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  • 6. Advantage of social media
    • Most is free or low cost
    • Access to tons of information
    • Access to larger markets
    • Access to media
    • Access to decision-makers
    • Build credibility, raise your profile
    • Gain advocates, supporters, followers, $
  • 7. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  • 8. Challenges of Social Media
    • Time consuming
    • Not sure where to start
    • Concerns about privacy
    • Technical – computer-oriented
    • “It’s just for young people” mentality
  • 9.  
  • 10. Social media uses?
    • When it comes to social media, I’m most fearful about:
    • __________________________________
    • Here is one way to possibly overcome my fear:
    • __________________________________
    • I think that social media can best serve me:
    • __________________________________
  • 11. LinkedIn Stats
    • The largest online business network with over 1 million new members joining each month
    • 96% join from an invitation
    • LI Facilitates 30,000 referrals each month
    • LI gives you access to 50,300 professionals
    • Users accept 83% of referrals – they trust the system
    • LI neither exposes your contacts in searches nor creates auto links based on email
    • Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar
  • 12. Post your resume > Edit Profile
  • 13. Contacts > Add Connections
  • 14. Groups > Create A Group
  • 15. Profile > Recommendations
  • 16. Groups > My Groups > Comment
  • 17. Profile > Edit > Add Application (Blog)
  • 18. Profile > Edit > Twitter
  • 19. More > Training Resources > Training Centre
  • 20. What are some of my goals for using LinkedIn?
    • __________________________________
    • __________________________________
    • __________________________________
    • __________________________________
  • 21. What image do I want people to “get” about me from LinkedIn?
    • __________________________________
    • __________________________________
    • __________________________________
    • __________________________________
  • 22. Who can I give testimonials (recommendations) to?
    • __________________________________
    • __________________________________
    • __________________________________
    • __________________________________
  • 23. Who can I ask testimonials (recommendations) from?
    • __________________________________
    • __________________________________
    • __________________________________
    • __________________________________
  • 24. Twitter Stats
    • 75 million user accounts
    • 15 million active users
    • The average number of tweets per hour was around 1.3 million
    • Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source =topic
  • 25. How can Twitter help you?
    • Network with local business owners who are “tweeting” – retweet them (RT)
    • Promote links to your website/blog
    • Keep current with news
    • Manage emergencies/disasters
    • Customer service (monitor your brand)
    • Start 140 character conversations
    • Instant access to decision-makers – top level executives, even celebrities
  • 26. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  • 27. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  • 28. Before Twitter
    • Witness  Reporter  News Agency  News Desk  Online publisher / Radio Broadcast / TV Broadcast or Press (Newspapers / Magazines)  Public
    With Twitter
    • The witness is on Twitter  Public
    • Or
    • Witness  Twitter (a.k.a. Public & Press)
  • 29. How to join Twitter
    • Go to www.Twitter.com . Under Settings you can set up an Account with your Username .
  • 30. Twitter Settings > Password
  • 31. Profile > Change image
  • 32. How to find followers
    • Find one competitor and begin following their followers.
  • 33. How to find followers
    • Find your suppliers and begin following them.
  • 34. How to find followers
    • Follow your local Community Futures and see who is following them.
  • 35. How to find followers
    • Set up a search for key words in your industry and see if there are people to follow there.
  • 36. How to search in Twitter
    • http:// search.twitter.com /advanced
  • 37. How to find followers
    • Follow local newscasts in your area and see who is following them.
    • Watch for the Twitter button on newsletters or websites that you visit.
  • 38. How to find followers
    • Search in Google.com for who you want to follow by name and add the word “Twitter” to your search ie: Courtenay Pitcher on Twitter
    • If you are a member of a local club, see if the club is on Twitter. If not, find one or two people from that club on Twitter and begin following them. See who they follow.
  • 39. How to Tweet
  • 40. How do I get someone to see your Tweet?
  • 41. How to Change The Design of your Twitter Page Settings  Design
  • 42. “ Change design colours” to change the text colour or background colour.
  • 43. Twitter apps to use once set up
    • Hootsuite.com
    • Tweetdeck.com
  • 44. Ways to market on Twitter?
    • __________________________________
    • __________________________________
    • __________________________________
    • __________________________________
  • 45. How can Facebook help you?
    • Promote with a “Like” page
    • Post images or videos
    • Feed in blog or news (RSS) feed
    • Start discussions with your followers (fans)
    • Have fans contribute with pics, videos, “writing on your wall”
  • 46. Facebook Stats Source: http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/
  • 47. Source: http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/
  • 48. How to set up a business page
    • http://www.facebook.com/pages/create.php
  • 49. The Wall
  • 50. Build your list
  • 51. Discussion (customer feedback – market research)
  • 52. What discussion would you like to start?
    • _________________________________
    • __________________________________
  • 53. Promote Job postings, events
  • 54. Social media summary
    • I will share helpful information about:
    • __________________________________
    • I will direct people to the following website(s):
    • __________________________________
    • An “ah-hah” info piece I’ve learned about social media today that surprised me:
    • __________________________________
  • 55. Further resources
    • Follow me http://www.twitter.com/vernongirl
    • Sign up to receive my blog by email at http://www.vernongirl.com
    • Contact Me – info@vernongirl.com

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