How Social Media  Can Help Your Career  By Courtenay Pitcher, B.A. Lava Marketing
What is social media? <ul><li>Most of it is free </li></ul><ul><li>Share links </li></ul><ul><li>Share photos </li></ul><u...
Top Types of Social Media <ul><li>*Twitter – www.twitter.com </li></ul><ul><li>*LinkedIn –  www.linkedin.com </li></ul><ul...
Other forms of social media <ul><li>Flickr.com </li></ul><ul><li>Delicious.com </li></ul><ul><li>Stumbleupon.com </li></ul...
Challenges of Social Media <ul><li>Time consuming </li></ul><ul><li>Not sure where to start </li></ul><ul><li>Concerns abo...
Advantage of social media <ul><li>Most is free or low cost </li></ul><ul><li>Access to tons of information </li></ul><ul><...
Facebook (FB) Stats <ul><li>350 million active users globally </li></ul><ul><li>50% of active users log in daily </li></ul...
How can Facebook help you? <ul><li>Fan Page for business </li></ul><ul><li>Post images or videos </li></ul><ul><li>Feed in...
 
 
LinkedIn Stats <ul><li>The largest online business network with 1 million new members joining each month </li></ul><ul><li...
How can LinkedIn help you? <ul><li>THE business-oriented social-networking site </li></ul><ul><li>Increase connections </l...
 
Twitter Stats <ul><li>75 million user accounts </li></ul><ul><li>15 million active users </li></ul><ul><li>The average num...
How can Twitter help you? <ul><li>Network with local business owners who are “tweeting” – retweet them (RT) </li></ul><ul>...
Hootsuite.com
Hootsuite.com
Blog stats <ul><li>Of those who have monetized their blogging to at least some extent:  • 54% are Part-Timers • 32% are Se...
 
<ul><li>Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/ </li></ul>
<ul><li>Source:  http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/   </li></ul>
Further resources <ul><li>Follow me  http://www.twitter.com/vernongirl </li></ul><ul><li>Sign up to receive my blog by ema...
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How Social Media Can Help Your Career

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A presentation about the top four social media sites (Facebook, LinkedIn, Twitter and Blogging), some statistics and how they can help you grow your career.

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How Social Media Can Help Your Career

  1. 1. How Social Media Can Help Your Career By Courtenay Pitcher, B.A. Lava Marketing
  2. 2. What is social media? <ul><li>Most of it is free </li></ul><ul><li>Share links </li></ul><ul><li>Share photos </li></ul><ul><li>Share articles </li></ul><ul><li>Share video </li></ul><ul><li>Share conversations </li></ul><ul><li>Share podcasts </li></ul>
  3. 3. Top Types of Social Media <ul><li>*Twitter – www.twitter.com </li></ul><ul><li>*LinkedIn – www.linkedin.com </li></ul><ul><li>*Facebook – www.facebook.com </li></ul><ul><li>*Blogs – Wordpress, Typepad, Blogger </li></ul><ul><li>YouTube </li></ul>
  4. 4. Other forms of social media <ul><li>Flickr.com </li></ul><ul><li>Delicious.com </li></ul><ul><li>Stumbleupon.com </li></ul><ul><li>Myspace.com </li></ul>
  5. 5. Challenges of Social Media <ul><li>Time consuming </li></ul><ul><li>Not sure where to start </li></ul><ul><li>Concerns about privacy </li></ul><ul><li>Technical – computer-oriented </li></ul><ul><li>“It’s just for young people” mentality </li></ul>
  6. 6. Advantage of social media <ul><li>Most is free or low cost </li></ul><ul><li>Access to tons of information </li></ul><ul><li>Access to larger markets </li></ul><ul><li>Access to media </li></ul><ul><li>Access to decision-makers </li></ul><ul><li>Build credibility, raise your profile </li></ul><ul><li>Gain advocates, supporters, followers, $ </li></ul>
  7. 7. Facebook (FB) Stats <ul><li>350 million active users globally </li></ul><ul><li>50% of active users log in daily </li></ul><ul><li>Average user has 130 FB friends </li></ul><ul><li>Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source =topic </li></ul>
  8. 8. How can Facebook help you? <ul><li>Fan Page for business </li></ul><ul><li>Post images or videos </li></ul><ul><li>Feed in blog or news (RSS) feed </li></ul><ul><li>Start discussions with your fans </li></ul><ul><li>Have your fans contribute with pics, videos by “writing on your wall” </li></ul>
  9. 11. LinkedIn Stats <ul><li>The largest online business network with 1 million new members joining each month </li></ul><ul><li>96% join from an invitation </li></ul><ul><li>LI Facilitates 30,000 referrals each month </li></ul><ul><li>LI gives you access to 50,300 professionals </li></ul><ul><li>Users accept 83% of referrals – they trust the system </li></ul><ul><li>LI neither exposes your contacts in searches nor creates auto links based on email </li></ul><ul><li>Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar </li></ul>
  10. 12. How can LinkedIn help you? <ul><li>THE business-oriented social-networking site </li></ul><ul><li>Increase connections </li></ul><ul><li>Post your resume </li></ul><ul><li>Join or Start a networking group (closed or open) </li></ul><ul><li>Give or receive recommendations </li></ul><ul><li>Head hunt employees </li></ul><ul><li>Connect with former employers/clients </li></ul><ul><li>Bring in your Twitter, Blog feeds </li></ul>
  11. 14. Twitter Stats <ul><li>75 million user accounts </li></ul><ul><li>15 million active users </li></ul><ul><li>The average number of tweets per hour was around 1.3 million </li></ul><ul><li>Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source =topic </li></ul>
  12. 15. How can Twitter help you? <ul><li>Network with local business owners who are “tweeting” – retweet them (RT) </li></ul><ul><li>Promote links to your website/blog </li></ul><ul><li>Keep current with news </li></ul><ul><li>Manage emergencies/disasters </li></ul><ul><li>Customer service (monitor your brand) </li></ul><ul><li>Start 140 character conversations </li></ul><ul><li>Instant access to decision-makers – top level executives, even celebrities </li></ul>
  13. 16. Hootsuite.com
  14. 17. Hootsuite.com
  15. 18. Blog stats <ul><li>Of those who have monetized their blogging to at least some extent: • 54% are Part-Timers • 32% are Self-Employeds • 14% are Corporates </li></ul><ul><li>Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/ </li></ul>
  16. 20. <ul><li>Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/ </li></ul>
  17. 21. <ul><li>Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/ </li></ul>
  18. 22. Further resources <ul><li>Follow me http://www.twitter.com/vernongirl </li></ul><ul><li>Sign up to receive my blog by email at http://www.vernongirl.com </li></ul><ul><li>For signing up…Receive a free copy of Secrets of Internet Marketing: Streamline, promote, communicate and sell more effectively on-line </li></ul><ul><li>Hire me for one on one training/coaching by phone </li></ul>
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