How Social Media Can Help Your Career
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How Social Media Can Help Your Career

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A presentation about the top four social media sites (Facebook, LinkedIn, Twitter and Blogging), some statistics and how they can help you grow your career.

A presentation about the top four social media sites (Facebook, LinkedIn, Twitter and Blogging), some statistics and how they can help you grow your career.

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  • Thanks Courtenay for the presentation today - it was excellent - filled in so many gaps for me on social media! Now I finally know how to use Twitter, facebook and LinkedIn to benefit me and my business! Stacey
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How Social Media Can Help Your Career How Social Media Can Help Your Career Presentation Transcript

  • How Social Media Can Help Your Career By Courtenay Pitcher, B.A. Lava Marketing
  • What is social media?
    • Most of it is free
    • Share links
    • Share photos
    • Share articles
    • Share video
    • Share conversations
    • Share podcasts
  • Top Types of Social Media
    • *Twitter – www.twitter.com
    • *LinkedIn – www.linkedin.com
    • *Facebook – www.facebook.com
    • *Blogs – Wordpress, Typepad, Blogger
    • YouTube
  • Other forms of social media
    • Flickr.com
    • Delicious.com
    • Stumbleupon.com
    • Myspace.com
  • Challenges of Social Media
    • Time consuming
    • Not sure where to start
    • Concerns about privacy
    • Technical – computer-oriented
    • “It’s just for young people” mentality
  • Advantage of social media
    • Most is free or low cost
    • Access to tons of information
    • Access to larger markets
    • Access to media
    • Access to decision-makers
    • Build credibility, raise your profile
    • Gain advocates, supporters, followers, $
  • Facebook (FB) Stats
    • 350 million active users globally
    • 50% of active users log in daily
    • Average user has 130 FB friends
    • Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source =topic
  • How can Facebook help you?
    • Fan Page for business
    • Post images or videos
    • Feed in blog or news (RSS) feed
    • Start discussions with your fans
    • Have your fans contribute with pics, videos by “writing on your wall”
  •  
  •  
  • LinkedIn Stats
    • The largest online business network with 1 million new members joining each month
    • 96% join from an invitation
    • LI Facilitates 30,000 referrals each month
    • LI gives you access to 50,300 professionals
    • Users accept 83% of referrals – they trust the system
    • LI neither exposes your contacts in searches nor creates auto links based on email
    • Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar
  • How can LinkedIn help you?
    • THE business-oriented social-networking site
    • Increase connections
    • Post your resume
    • Join or Start a networking group (closed or open)
    • Give or receive recommendations
    • Head hunt employees
    • Connect with former employers/clients
    • Bring in your Twitter, Blog feeds
  •  
  • Twitter Stats
    • 75 million user accounts
    • 15 million active users
    • The average number of tweets per hour was around 1.3 million
    • Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source =topic
  • How can Twitter help you?
    • Network with local business owners who are “tweeting” – retweet them (RT)
    • Promote links to your website/blog
    • Keep current with news
    • Manage emergencies/disasters
    • Customer service (monitor your brand)
    • Start 140 character conversations
    • Instant access to decision-makers – top level executives, even celebrities
  • Hootsuite.com
  • Hootsuite.com
  • Blog stats
    • Of those who have monetized their blogging to at least some extent: • 54% are Part-Timers • 32% are Self-Employeds • 14% are Corporates
    • Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/
  •  
    • Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/
    • Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/
  • Further resources
    • Follow me http://www.twitter.com/vernongirl
    • Sign up to receive my blog by email at http://www.vernongirl.com
    • For signing up…Receive a free copy of Secrets of Internet Marketing: Streamline, promote, communicate and sell more effectively on-line
    • Hire me for one on one training/coaching by phone