How Social Media Can Help Your Career

How Social Media Can Help Your Career By Courtenay Pitcher, B.A. Lava Marketing

What is social media?
Most of it is free
Share links
Share photos
Share articles
Share video
Share conversations
Share podcasts

Top Types of Social Media
*Twitter – www.twitter.com
*LinkedIn – www.linkedin.com
*Facebook – www.facebook.com
*Blogs – Wordpress, Typepad, Blogger
YouTube

Other forms of social media
Flickr.com
Delicious.com
Stumbleupon.com
Myspace.com

Challenges of Social Media
Time consuming
Not sure where to start
Concerns about privacy
Technical – computer-oriented
“It’s just for young people” mentality

Advantage of social media
Most is free or low cost
Access to tons of information
Access to larger markets
Access to media
Access to decision-makers
Build credibility, raise your profile
Gain advocates, supporters, followers, $

Facebook (FB) Stats
350 million active users globally
50% of active users log in daily
Average user has 130 FB friends
Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source =topic

How can Facebook help you?
Fan Page for business
Post images or videos
Feed in blog or news (RSS) feed
Start discussions with your fans
Have your fans contribute with pics, videos by “writing on your wall”

LinkedIn Stats
The largest online business network with 1 million new members joining each month
96% join from an invitation
LI Facilitates 30,000 referrals each month
LI gives you access to 50,300 professionals
Users accept 83% of referrals – they trust the system
LI neither exposes your contacts in searches nor creates auto links based on email
Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar

How can LinkedIn help you?
THE business-oriented social-networking site
Increase connections
Post your resume
Join or Start a networking group (closed or open)
Give or receive recommendations
Head hunt employees
Connect with former employers/clients
Bring in your Twitter, Blog feeds

Twitter Stats
75 million user accounts
15 million active users
The average number of tweets per hour was around 1.3 million
Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source =topic

How can Twitter help you?
Network with local business owners who are “tweeting” – retweet them (RT)
Promote links to your website/blog
Keep current with news
Manage emergencies/disasters
Customer service (monitor your brand)
Start 140 character conversations
Instant access to decision-makers – top level executives, even celebrities

Hootsuite.com

Blog stats
Of those who have monetized their blogging to at least some extent: • 54% are Part-Timers • 32% are Self-Employeds • 14% are Corporates
Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/

Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/

Further resources
Follow me http://www.twitter.com/vernongirl
Sign up to receive my blog by email at http://www.vernongirl.com
For signing up…Receive a free copy of Secrets of Internet Marketing: Streamline, promote, communicate and sell more effectively on-line
Hire me for one on one training/coaching by phone

http://www.vernongirl.com	161
http://courtenaypitcher.typepad.com	73
http://www.typepad.com	1

How Social Media Can Help Your Career

by Courtenay Pitcher

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 235

Statistics

How Social Media Can Help Your Career Presentation Transcript