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Grow Your
Business
With
Social Media
By Courtenay Pitcher, B.A.
Lava Marketing
What is social media?
• Most of it is free
• Share links
• Share photos
• Share articles
• Share video
• Share conversatio...
Top Types of Social Media
• *Twitter – www.twitter.com
• *LinkedIn – www.linkedin.com
• *Facebook – www.facebook.com
• *Bl...
Other forms of
social media
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
Advantage of social media
• Most is free or low cost
• Access to tons of information
• Access to larger markets
• Access t...
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
Challenges of Social Media
• Time consuming
• Not sure where to start
• Concerns about privacy
• Technical – computer-orie...
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
LinkedIn Stats
• The largest online business network with 1 million new members
joining each month
• 96% join from an invi...
How can LinkedIn help you?
• THE business-oriented social-networking site
• Increase connections
• Post your resume
• Join...
Twitter Stats
• 75 million user accounts
• 15 million active users
• The average number of tweets per hour
was around 1.3 ...
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
How can Twitter help you?
• Network with local business owners who are
“tweeting” – retweet them (RT)
• Promote links to y...
Hootsuite.com
• Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/
• Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/
Facebook (FB) Stats
• 350 million active users globally
• 50% of active users log in daily
• Average user has 130 FB frien...
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
WOW
Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
How can Facebook help you?
• “Like” page for business
• Post images or videos
• Feed in blog or news (RSS) feed
• Start di...
Create a Facebook Fan Page Link
Further resources
• Follow me
http://www.twitter.com/vernongirl
• Sign up to receive my blog by email at
http://www.vernon...
Grow your business with social media
Grow your business with social media
Grow your business with social media
Grow your business with social media
Grow your business with social media
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Grow your business with social media

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How to grow your business using social media. Plum full of statistics on Facebook, Twitter and LinkedIn.

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Transcript of "Grow your business with social media"

  1. 1. Grow Your Business With Social Media By Courtenay Pitcher, B.A. Lava Marketing
  2. 2. What is social media? • Most of it is free • Share links • Share photos • Share articles • Share video • Share conversations • Share podcasts
  3. 3. Top Types of Social Media • *Twitter – www.twitter.com • *LinkedIn – www.linkedin.com • *Facebook – www.facebook.com • *Blogs – Wordpress, Typepad, Blogger • YouTube
  4. 4. Other forms of social media
  5. 5. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  6. 6. Advantage of social media • Most is free or low cost • Access to tons of information • Access to larger markets • Access to media • Access to decision-makers • Build credibility, raise your profile • Gain advocates, supporters, followers, $
  7. 7. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  8. 8. Challenges of Social Media • Time consuming • Not sure where to start • Concerns about privacy • Technical – computer-oriented • “It’s just for young people” mentality
  9. 9. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  10. 10. LinkedIn Stats • The largest online business network with 1 million new members joining each month • 96% join from an invitation • LI Facilitates 30,000 referrals each month • LI gives you access to 50,300 professionals • Users accept 83% of referrals – they trust the system • LI neither exposes your contacts in searches nor creates auto links based on email • Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar
  11. 11. How can LinkedIn help you? • THE business-oriented social-networking site • Increase connections • Post your resume • Join or Start a networking group (closed or open) • Give or receive recommendations • Head hunt employees • Connect with former employers/clients • Bring in your Twitter, Blog feeds
  12. 12. Twitter Stats • 75 million user accounts • 15 million active users • The average number of tweets per hour was around 1.3 million • Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source=topic
  13. 13. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  14. 14. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  15. 15. How can Twitter help you? • Network with local business owners who are “tweeting” – retweet them (RT) • Promote links to your website/blog • Keep current with news • Manage emergencies/disasters • Customer service (monitor your brand) • Start 140 character conversations • Instant access to decision-makers – top level executives, even celebrities
  16. 16. Hootsuite.com
  17. 17. • Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/
  18. 18. • Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/
  19. 19. Facebook (FB) Stats • 350 million active users globally • 50% of active users log in daily • Average user has 130 FB friends • Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source=topic
  20. 20. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic WOW
  21. 21. Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  22. 22. How can Facebook help you? • “Like” page for business • Post images or videos • Feed in blog or news (RSS) feed • Start discussions with your followers (fans) • Have them contribute with pics, videos, “writing on your wall”
  23. 23. Create a Facebook Fan Page Link
  24. 24. Further resources • Follow me http://www.twitter.com/vernongirl • Sign up to receive my blog by email at http://www.vernongirl.com • Contact Me – info@vernongirl.com
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