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Grow your business with social media

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How to grow your business using social media. Plum full of statistics on Facebook, Twitter and LinkedIn.

How to grow your business using social media. Plum full of statistics on Facebook, Twitter and LinkedIn.

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Grow your business with social media Grow your business with social media Presentation Transcript

  • Grow Your Business With Social Media By Courtenay Pitcher, B.A. Lava Marketing
  • What is social media?
    • Most of it is free
    • Share links
    • Share photos
    • Share articles
    • Share video
    • Share conversations
    • Share podcasts
  • Top Types of Social Media
    • *Twitter – www.twitter.com
    • *LinkedIn – www.linkedin.com
    • *Facebook – www.facebook.com
    • *Blogs – Wordpress, Typepad, Blogger
    • YouTube
    View slide
  • Other forms of social media View slide
  • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  • Advantage of social media
    • Most is free or low cost
    • Access to tons of information
    • Access to larger markets
    • Access to media
    • Access to decision-makers
    • Build credibility, raise your profile
    • Gain advocates, supporters, followers, $
  • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  • Challenges of Social Media
    • Time consuming
    • Not sure where to start
    • Concerns about privacy
    • Technical – computer-oriented
    • “It’s just for young people” mentality
  •  
  • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  • LinkedIn Stats
    • The largest online business network with 1 million new members joining each month
    • 96% join from an invitation
    • LI Facilitates 30,000 referrals each month
    • LI gives you access to 50,300 professionals
    • Users accept 83% of referrals – they trust the system
    • LI neither exposes your contacts in searches nor creates auto links based on email
    • Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar
  • How can LinkedIn help you?
    • THE business-oriented social-networking site
    • Increase connections
    • Post your resume
    • Join or Start a networking group (closed or open)
    • Give or receive recommendations
    • Head hunt employees
    • Connect with former employers/clients
    • Bring in your Twitter, Blog feeds
  •  
  • Twitter Stats
    • 75 million user accounts
    • 15 million active users
    • The average number of tweets per hour was around 1.3 million
    • Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source =topic
  • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  • How can Twitter help you?
    • Network with local business owners who are “tweeting” – retweet them (RT)
    • Promote links to your website/blog
    • Keep current with news
    • Manage emergencies/disasters
    • Customer service (monitor your brand)
    • Start 140 character conversations
    • Instant access to decision-makers – top level executives, even celebrities
  • Hootsuite.com
    • Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/
    • Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/
  •  
  • Facebook (FB) Stats
    • 350 million active users globally
    • 50% of active users log in daily
    • Average user has 130 FB friends
    • Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium= email&utm_source =topic
  • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic WOW
  • Source: http://econsultancy.com/blog/6077-15-more-awesome-social-media-infographics?utm_medium=email&utm_source=topic
  • How can Facebook help you?
    • “ Like” page for business
    • Post images or videos
    • Feed in blog or news (RSS) feed
    • Start discussions with your followers (fans)
    • Have them contribute with pics, videos, “writing on your wall”
  •  
  • Create a Facebook Fan Page Link
  •  
  • Further resources
    • Follow me http://www.twitter.com/vernongirl
    • Sign up to receive my blog by email at http://www.vernongirl.com
    • Contact Me – info@vernongirl.com