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Online Marketing in the Philippines

Online Marketing in the Philippines

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  • 1. If you don’t like change you are going to like irrelevance even less. – Gen. Eric Shinseski {Online Marketing PH} Public Relations, Customer Engagement,Management, & the like will be turned upside down in the Digital Future.
  • 2. Hu u? www.geohmedia.com SINCE : 1987 OCCUPATION : NINJA @ GEOH MEDIA EDUCATION : CIT-UNIVERSITY, BSIE. PHILOSOPHY : EVERYDAY IS A CHANCE. THE LORD WILL FIGHT FOR YOU, YOU ONLY NEED TO BE STILL. - Exodus 14:14 THINKS : LIKE AN INDUSTRIAL ENGINEER BUT IS EDITED BY A BLOGGER BELIEF : LEAVE NOBODY BEHIND. WALANG IWANAN!MOTTO: BELIEVE IN THE IMPOSSIBLE AND KICK REASON IN THE FACE! DO YOU HAVE SOME BLOGGING AND/OR SOCIAL MEDIA PROJECT YOU NEED HELP WITH? I WOULD LOVE TO HEAR ABOUT IT!! WE ALSO HAVE IN-DEPH LEARNING SESSIONS ON BLOGGING, SOCIAL MEDIA & CYBER WELLNESS PLEASE SEND US AN EMAIL: INFO@GEOHMEDIA.COM
  • 3. The way people talk has changed
  • 4. The way people Learn has changed
  • 5. Youtube is not just for streaming music and entertainment; it can also be a source of information for visually stimulating HOW TO’s Video on just about anything!Wikipedia has almost establisheditself to be something most youngweb users cannot live without~THE BLACK OUT CAMPAIGNAGAINST SOPA / PIPA was anexample-- when wikipedia shutdown for 24 hours, people werescrambling to find information toit’s mobile site & elsewhere
  • 6. Technologies do NOT necessarily change teaching & learningperse, but it can help us to introduce new methodologies and learning environments
  • 7. The way people share has changed
  • 8. The way people WORK has changed
  • 9. Changed
  • 10. And …the way people Do Business has also changed
  • 11. Blogs for Business use
  • 12. What does this mean?
  • 13. {Some Statistics for thought}
  • 14. from http://www.gmanews.tv/story/209518/in-2010-filipinos-primary-social-media-still-offline
  • 15. Source: Digital Philippines 2011 ~ Yahoo!-Nielsen Net Index
  • 16. 10 Points to ponder• PH Ave., web user is less than 23 y.o.• 24% of Pinoys access internet thru mobile• Ave.Hrs.Pinoys spend in Internet [21.5Hrs.] vs. [13.3Hrs.] in Broadcast TV each week• 87% of pinoy web users stream and download online video content each month• 47% of Pinoy Netizens watch TV & movie content via the Internet• 95% of Pinoy users visit social media sites• 899,000 users of LinkedIn in PH• 51% in PH user have an active Youtube Account• 95% of Filipino Netizens use Photo-Sharing Sites• 68% of Filipinos listen to music online & 55% play games
  • 17. Ok, another 10 Points to ponder• PH Ave., web user is less than 23 y.o.• 11% of mobile internet users search for jobs• An ave.user is connected to 80 community pages, groups and events• 130 friends is the average # of friends in facebook for pinoys• 3.5Million of Pinoys are on Multiply.com• ?95% of Pinoy users visit social media sites• 899,000 users of LinkedIn in PH• 51% in PH user have an active Youtube Account• 95% of Filipino Netizens use Photo-Sharing Sites• 68% of Filipinos listen to music online & 55% play games
  • 18. • 65% of Filipino Netizens have interacted w/ a brand via Social Media in past 12 months• 73% of Filipinos have shared their thoughts on a brand via Social Media
  • 19. Sources & Credits• Presentation Secrets by Alexei Kapterev• 100 Inspirational ideas by Helge Tenno• How to create a concept by CHUNGKONG.NL• Itsmorefuninthephilippines.com• Digientrepreneur.com• My Starbucks idea• We are Social• Beeconomic.com.ph• Globe.com.ph• elance.com• Geohmedia.com• youtube.com• Wikipedia.org
  • 20. Vernon Joseph M. Go Spring Woods Subd. Blk.14 Lot 5 Phase 2, Minglanilla, Cebu, Philippines GEOHMEDIA.COM +639228187103 info@geohmedia.com investinghabits.com www.vernongo.com tweet.me @VernonGo or @geohmedia {Industrial Engineer} [Emerging Media Social Strategist]“What we do best, is share our enthusiasm.”