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  • Source: Yahoo, Internet World Stats, AGB Nielsen 2008, Asia Digital Marketing Association, Smart, Globe One of fastest growing broadband countries in asia

Transcript

  • 1. Introduction to BLOGS & BLOGGING Forward Awareness Celebration <University of San Jose - Recoletos> Magallanes Street, Cebu City, Philippines Where the Internet is about availability of information, blogging is about making information creation available to anyone.
  • 2. Filipino’s are Enthusiastic Digital Consumers 28M Filipinos are estimated to be connected. That’s close to 1 out of 3 people. 81% are below 30 years old Almost 11M online gamers 1# in Video Consumption 66% have started/created a blog 90% have read a blog 42% regular blog readers 93% Part of a social network – 16.2M active in Facebook Estimated 40% of handsets are 2.5G/3G enabled 1 Billion SMS sent per day Almost 78M Filipinos are on mobile Close to 5M Mobile Internet Users About 600,000 Blogs At least a Million Blog Readers
  • 3. What is a blog again?
    • A Blog is a website perse..derived from web-log
    • With a journal format
    • Arranged in reversed chronological order
    • Personal in tone
    • Updated
  • 4. Blog Versus..
    • Website – static pages of info.
    • Newsletter – sent to email
    • Forum – Conversation and interaction
    • Newspaper (+Tri-Media) – News, events, ads & like
    • Blogs combine all of the above elements
    It’s existence is not to compete but rather, TO COMPLETE
  • 5. Blog post
  • 6. Archiving
  • 7. Interaction/Feedback/Forum
  • 8. RSS Feed/Subscription
  • 9.
    • Blog – personal/digital journal
    • Blogging – writing/posting a blog entry
    • Blogger – the person who maintains the blog and engages one’s audience
    • Blogosphere – digital blogging community
    • Micro-Blog – a shorter-alternative broadcast medium in the form of blogging
    • Blog Niches – types of blogs which have specific focus (Video/Photo/Podcast-Blog)
    Some Terminologies
  • 10. Blog Platform
  • 11. A Participatory Culture or a “Culture of Sharing” – Sharing and participating online is spreading in the digital world ~ An emerging creative class
  • 12. Blogging benefits & opportunities? Blog talks to people openly , sincerely and authentically – and we get to talk back .
  • 13. Blogs are essentially for Personal Sharing
  • 14. Blogs for Specific or Niche News
  • 15. Blogs for Business use
  • 16. Blogs for Politics & Governance
  • 17. Blogs for Advocacy and Development
  • 18. Blogs for Advocacy and Development
  • 19. Blogs for Tourism, Culture and Heritage
  • 20. Information for Local Places, different parts of the Philippines 7,100+ Islands A Great Need / Demand for Locally Generated Online Content
  • 21. Kabang Falls in Budlaan, Talamban, Cebu =) Find secrets in the city, Share Hidden Gems right in the backyards in Cebu
  • 22. Blogs for Teaching and Learning Technologies do NOT change teaching & learning, but can help us to introduce new methodologies and learning environments
  • 23. [THE BLOG] How do we make this work?
  • 24. It’s all about the people and connecting. It’s a constant learning process though .. So Enjoy :-) Let your passion shape your B log . Happy blogging !
  • 25. Sources
    • Blogging from Home – Janette Toral
    • Yahoo, Internet World Stats, AGB Nielsen 2008, Asia Digital Marketing Association, Smart, Globe for Filipino as Digital Consumers
    • Cyberjournalist.net
    • Danny Arao on Blogging Ethics
    • TonyoCruz.com on Citizen Journalism and New Media
    • Blogging 101 – Mica Rodriguez ~ micamyx.com
    • SavePhilippineseas.com
    • FleireCastro.com – Bloggable Seminar
    • Libotero.com
    • www.vernongo.com
  • 26.