Source: Yahoo, Internet World Stats, AGB Nielsen 2008, Asia Digital Marketing Association, Smart, Globe One of fastest growing broadband countries in asia
Introduction to BLOGS & BLOGGING Forward Awareness Celebration <University of San Jose - Recoletos> Magallanes Street, Cebu City, Philippines Where the Internet is about availability of information, blogging is about making information creation available to anyone.
Filipino’s are Enthusiastic Digital Consumers 28M Filipinos are estimated to be connected. That’s close to 1 out of 3 people. 81% are below 30 years old Almost 11M online gamers 1# in Video Consumption 66% have started/created a blog 90% have read a blog 42% regular blog readers 93% Part of a social network – 16.2M active in Facebook Estimated 40% of handsets are 2.5G/3G enabled 1 Billion SMS sent per day Almost 78M Filipinos are on mobile Close to 5M Mobile Internet Users About 600,000 Blogs At least a Million Blog Readers