Blogging basics 101


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  • Source: Yahoo, Internet World Stats, AGB Nielsen 2008, Asia Digital Marketing Association, Smart, Globe One of fastest growing broadband countries in asia
  • Blogging basics 101

    1. 1. BLOGGING Basics 101 Introduction to Blogging & Setting it Up! <CebuinIT – UP TBI, Training Room> President Roxas & S. Cabahug St., Mabolo, Cebu City It’s not just for opinionated and bored people In cooperation with
    2. 4. Overview <ul><li>Introduction </li></ul><ul><li>GTKY – Getting To Know You.. Me & each other </li></ul><ul><li>What’s a Blog? </li></ul><ul><li>General Parts of a blog </li></ul><ul><li>Types & Terminologies </li></ul><ul><li>Sample Uses of Blogs </li></ul><ul><li>Blog Utilization samples </li></ul><ul><li>Blogging Platform Feel </li></ul><ul><li>Blog Set-Up </li></ul><ul><li>First Impressions Matter? </li></ul>
    3. 5. Filipino’s are Enthusiastic Digital Consumers 28M Filipinos are estimated to be connected. That’s close to 1 out of 3 people. 81% are below 30 years old Almost 11M online gamers 1# in Video Consumption 66% have started/created a blog 90% have read a blog 42% regular blog readers 93% Part of a social network – 16.2M active in Facebook Estimated 40% of handsets are 2.5G/3G enabled 1 Billion SMS sent per day Almost 78M Filipinos are on mobile Close to 5M Mobile Internet Users About 600,000 Blogs At least a Million Blog Readers
    4. 6. People long for personal experience & authenticity..
    5. 7. Source: Digital Philippines 2011 ~ Yahoo!-Nielsen Net Index
    6. 8. ?
    7. 9. What is a blog again? <ul><li>A Blog is a website perse..derived from web-log </li></ul><ul><li>With a journal format </li></ul><ul><li>Arranged in reversed chronological order </li></ul><ul><li>Personal in tone </li></ul><ul><li>Updated </li></ul>
    8. 10. Blog Versus.. <ul><li>Website – static pages of info. </li></ul><ul><li>Newsletter – sent to email </li></ul><ul><li>Forum – Conversation and interaction </li></ul><ul><li>Newspaper (+Tri-Media) – News, events, ads & like </li></ul><ul><li>Blogs combine all of the above elements </li></ul>It’s existence is not to compete but rather, TO COMPLETE
    9. 11. Blog post
    10. 12. Archiving
    11. 13. Interaction/Feedback/Forum
    12. 14. RSS Feed/Subscription
    13. 15. <ul><li>Blog – personal/digital journal </li></ul><ul><li>Blogging – writing/posting a blog entry </li></ul><ul><li>Blogger – the person who maintains the blog and engages one’s audience </li></ul><ul><li>Blogosphere – digital blogging community </li></ul><ul><li>Micro-Blog – a shorter-alternative broadcast medium in the form of blogging </li></ul><ul><li>Blog Niches – types of blogs which have specific focus (Video/Photo/Podcast-Blog) </li></ul>Some Terminologies
    14. 16. Blog Platform
    15. 17. A Participatory Culture or a “Culture of Sharing” – Sharing and participating online is spreading in the digital world ~ An emerging creative class
    16. 18. Blogs are essentially for Personal Sharing
    17. 19. Blogs for Specific or Niche News
    18. 20. Blogs for Business use
    19. 21. Blogs for Politics & Governance
    20. 22. Blogs for Advocacy and Development
    21. 23. Blogs for Advocacy and Development
    22. 24. Blogs for Tourism, Culture and Heritage
    23. 25. Information for Local Places, different parts of the Philippines 7,100+ Islands A Great Need / Demand for Locally Generated Online Content
    24. 26. Kabang Falls in Budlaan, Talamban, Cebu =) Find secrets in the city, Share Hidden Gems right in the backyards in Cebu
    25. 27. Blogs for Teaching and Learning Technologies do NOT change teaching & learning, but can help us to introduce new methodologies and learning environments
    26. 28. Blogging benefits & opportunities? Blog talks to people openly , sincerely and authentically – and we get to talk back .
    27. 35. 7: ICT-Information & Communications Technologies
    28. 36. 8: Jobs ~ Freelance Outsourcing or HR Sourcing
    29. 37. 9: Customer Relations & Acquisition
    30. 38. FUTURE SIGHT Think about your FUTURE Clients “ Those who are born today and belong to the Internet Generation will continue to adapt, use and look for more Social Media Applications; be it another social network, Blogs, and the like; it doesn’t matter whether you are late adopters, because late adoption is still ADOPTION nonetheless. Therefore, those who grew up using these technologies will definitely still use MORE in the near or distant future.. Will you choose to prepare now or procrastinate later? ” -Vernon Joseph Go =P
    31. 39. LET’S SET-UP!!!>> Getting started
    32. 40. [THE BLOG] How do we make this work?
    33. 44. Build CONTENT in mind.. <ul><li>Why Content? </li></ul><ul><li>CONTENT is KING? </li></ul><ul><li>Be Brilliant at the Basics – writing/seo </li></ul><ul><li>GETTING FOUND ONLINE </li></ul><ul><li>Be yourself but not your boring self.. </li></ul><ul><li>Use your values, Societal norms and bare in mind ethics when doing everything else </li></ul>
    34. 45. Design is secondary but still necessary..
    35. 46. It’s all about the people and connecting. It’s a constant learning process though.. So Enjoy :-) Let your passion shape your Blog. Happy blogging!
    36. 47. <ul><li>Next steps? </li></ul><ul><li>Learn about </li></ul><ul><li>blogging ethics, </li></ul><ul><li>content development, & </li></ul><ul><li>create policies for your protection </li></ul>
    37. 48. GEOHMEDIA.COM {Industrial Engineer} [Emerging Media Social Strategist] +639228187103 [email_address] @VernonGo or @geohmedia Spring Woods Subd. Blk.14 Lot 5 Phase 2 , Minglanilla, Cebu, Philippines Vernon Joseph M. Go “ What we do best, is share our enthusiasm.”