10 25 07 Partnership Poll 16x9

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  • 10 25 07 Partnership Poll 16x9

    1. 2. <ul><li>A Tool to Measure the Ingredients for Success </li></ul>Third Party Promotional Partner Survey
    2. 3. <ul><li>Maximize Unpaid Media Value </li></ul><ul><li>Increase Partner Retention </li></ul><ul><li>Utilize Key Learnings to Approach New Partners </li></ul>Survey Objectives
    3. 4. <ul><li>Measure </li></ul><ul><ul><li>Third Party Partners Satisfaction Levels </li></ul></ul><ul><ul><li>WDSHE’s Strengths and Weaknesses </li></ul></ul><ul><ul><li>Partners Repeat Intention Rate </li></ul></ul><ul><ul><li>Intention to Participate in Global Partners Conference </li></ul></ul><ul><li>Innovate </li></ul><ul><ul><li>First-Time Online Survey for Third Party Partners, Multilingual Across Territories </li></ul></ul><ul><li>Cultivate </li></ul><ul><ul><li>Empower Local Territories to Develop Strategies and Action Plans for Future Partnerships and Programs </li></ul></ul>Survey Goals
    4. 5. Methodology <ul><li>Web-based Survey Tool </li></ul><ul><ul><li>Mix of Multiple Choice and Open-Ended Questions </li></ul></ul><ul><li>Target Audience </li></ul><ul><ul><li>Selected Partners from Territories and Regions </li></ul></ul><ul><ul><li>Skewed Participation </li></ul></ul><ul><li>Preliminary Interviews </li></ul><ul><ul><li>Pan-Europe, France </li></ul></ul><ul><li>Progressive Roll-Out Launch </li></ul><ul><ul><li>Distributed to 88 Partners </li></ul></ul><ul><ul><li>Feedback from 26 Partners to Date </li></ul></ul>
    5. 6. A Local Survey Rolled Out One Territory at a Time In Discussion In Discussion In Discussion In Discussion In Discussion
    6. 7. Results to Date
    7. 8. <ul><li>Germany </li></ul><ul><li>Benelux </li></ul><ul><li>U.K./Pan European </li></ul><ul><li>France </li></ul><ul><li>Italy </li></ul><ul><li>Japan </li></ul><ul><li>Korea </li></ul>Partner Responses
    8. 9. 74% of our Partners are Satisfied with Their WDSHE Relationship Survey Question: What is Your Overall Satisfaction Level in Your Current or Most Recent Partnership Activities with Us? Very Satisfied 37% Neutral 21% Dissatisfied: 5% Very Dissatisfied: 0% Satisfied 37%
    9. 10. Most Important Factor Influencing Decision to Partner with WDSHE is the Disney Brand
    10. 11. 52% of Partners Cited the Disney Brand as Very Important Factor Influencing Decision to Partner Factors Influencing Partners to Partner with WDSHE % of Partners 100% 75% 50% 25% 0% Association with Disney Brand Increase Revenue Product Synergy Seen Competitors Run Successful Partnerships Increase Visibility at Retail Other
    11. 12. 84% Found a Significant Increase in Brand Perception from Partnering 100% 75% 50% 25% 0% WDSHE Partnership Impact on Business Increased Loyalty Increased Product Trial Increased Brand Perception Increased Awareness Increased Revenue Increased Retailer Perception % of Partners
    12. 13. Our Processes Represent Areas for Improvement <ul><li>How Would You Rate Your Experience in the Following Areas While Working with WDSHE? </li></ul>100% 75% 50% 25% 0% % of Partners Finalization of Contracts Creative Approval Process Guidance on Promotion Planning Time Pitch Tools Provided By WDSHE Access to Information Access to Content Access to Promotional Material Percentage of Partners Neutral or Dissatisfied in Key Areas
    13. 14. Partners Who Work Directly with WDSHE Have Higher Satisfaction Than Others Relationship Vs. Satisfaction Level Work Directly with WDSHE Work Through an Agency 40% 53% 7% 29% 43% 14% 14%
    14. 15. Some Partners Stated People as the Most Positive Aspect
    15. 16. Some Partners Stated People as the Most Positive Aspect
    16. 17. Some Partners Stated People as the Most Positive Aspect
    17. 18. Some Partners Stated People as the Most Positive Aspect
    18. 19. Some Partners Stated People as the Most Positive Aspect
    19. 20. WDSHE Performs Better than the Competition in Overall Working Experience 63% 37% 0% Survey Question: Overall, How Would You Rate Your Experience Working with Us Compared to Our Competitors? Better Worse Same
    20. 21. High Retention Rate with 83% of Partners Wanting to Repeat 63% 38% 0%
    21. 22. Key Take-Away’s <ul><li>Disney Brand is the Main Reason for Partnering </li></ul><ul><li>Partnerships Have a Significant Impact in Increased Brand Perception </li></ul><ul><li>Most Partners are Satisfied and Want to Continue Partnership </li></ul><ul><li>Our Processes Represent an Area for Improvement </li></ul><ul><li>Our Local People are a Great Asset for Partnerships </li></ul><ul><li>Learning's one Partner at a Time, One Territory at a Time </li></ul>
    22. 23. “ My Experience Has Shown Me That the People Who are Exceptionally Good in Business Aren’t so Because of What They Know But Because of Their Insatiable Need to Know More.” Michael Gerber Chairman of E-Myth Worldwide

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