Digital innovation v8


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Social Innovation across the digital platform with semantic web, conference presentation in Glasgow, Scotland
Leveraging knowledge through OpenSource technology on websites via a CMS

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  • improving online visibility: increase transparency and efficiency of communication create a virtuous-cycle of content enrichment and user engagement an efficient and better value, enterprise-wide solution
  • improving online visibility: increase transparency and efficiency of communication create a virtuous-cycle of content enrichment and user engagement an efficient and better value, enterprise-wide solution
  • improving online visibility: increase transparency and efficiency of communication create a virtuous-cycle of content enrichment and user engagement an efficient and better value, enterprise-wide solution
  • annotations allow related content to be accessed via numerous prompts these annotations can be automatically generated automating access to external references to augment content
  • Recently we have been talking to many organisations about the semantic web and developments in CMS applications. We have discussed - Creating the methodology and platform Building a community-of-interest Assigning meaning and describing context Transforming data into relevant knowledge Supporting informed choices
  • We are working on some projects where semantic enhancement is directly relevant.
  • improving online visibility: increase transparency and efficiency of communication create a virtuous-cycle of content enrichment and user engagement an efficient and better value, enterprise-wide solution
  • Digital innovation v8

    1. 1. Social Innovation with Technology• Ian Allaway, Digital Director• David Eccles, Strategy DirectorPlease ask us questions!
    2. 2. Social Innovation with technology• Verinote• Innovation with Technology• OpenSource• Linked Open Data• The Internet: Web 3.0 and Semantic Web• Engaging with an audience• Issues and Summary
    3. 3. Social Innovation with technologyVerinote works with commercial clients and not-for-profit organisations across many sectors – Financial – Software – Research and Education – Cultural and Social – Sustainable Energy – Professional Services
    4. 4. Social Innovation with technology• Brand Development• Communications Strategy and Design• Front and back-end web application development• Operate Production Servers for Clients• Research and Development with OpenSource• Development of Case Studies
    5. 5. Innovation with technology he Nest Learning Thermostat programs itself in a week and turns itself down when you’re away. est helps you understand how your home uses energy so you can save more energy.
    6. 6. Innovation with technologyNest:“Technologyshould be aboutmore than newest,loudest, prettiest.It should make adifference.”
    7. 7. Innovation with technologyLinking data withpeople, placesand ‘concepts’can have benefits.Accessinglinked-data can bedone via a rangeof appliances anddevices.
    8. 8. Innovation with technologyThis allows interactionswhich create benefitsthrough learning.You learn from the machine.The machine learns from you.
    9. 9. Innovation with technologyThe concept is simple. Efficiency.Nest: “Know more, save more.”
    10. 10. OpenSource TechnologyWe use OpenSourcetechnologies.
    11. 11. OpenSource is crowd sourcingYou can find differentsolutions…Content ManagementSystem (CMS)Database such asMySQLApache, a webserver.
    12. 12. OpenSource is crowd sourcingSince 1996 Apache has been the most popularHTTP (web) server in use.As of March 2012 Apache was estimated to servesome 60% of all active websites around the world.
    13. 13. OpenSource is crowd sourcingWith OpenSource you join a community!For –• Reliability• Stability• Flexibility of solution• Freedom of choice ie not locked-in to one vendor• Accountability and support
    14. 14. OpenSourcePolitical Economic• Commitment to OpenSource • Increases efficiency• OpenData agenda • Low recurrent costs• Digital innovation • Non-proprietary• Cohesive society • Business opportunities• Enterprising society • Improves decision makingSocial Technology • Accessible knowledge • Adaptable • Digital inclusion • Future proofing • Shared services • Inter-operability • Connects people • Cross-platform • Connects organisations • Widely available
    15. 15. Linked Open DataEveryone has ‘stuff’,and this is comprisedof ‘things’.These are objects.Does this stuff meananything?
    16. 16. Linked Open Data : objectsA photograph –•Title:•Date:•more data?
    17. 17. Linked Open Data: objectsPhotograph –•Title:•Date:•Technical data – –F-stop –Shutter speed –Image size etc.
    18. 18. Linked Open Data: objectsPhotograph –•Title:•Date:•Technical data – –F-stop –Shutter speed –Image size etc.•Tags•Rating
    19. 19. Linked Open Data: annotate objectAnnotate and createtags -•People: Gabriel•Born: 24th Dec. 2007•Place: EdinburghWe can link people,places, concepts andcreate ‘meaning’.
    20. 20. Linked Open Data: structure•relevance –•Name: Gabriel•Relationship: Grandson – (of) Sandy•Place: Edinburgh•Concept: Family
    21. 21. Linked Open Data:welcome to the worldWe can connectobjects with meaning.These can have linksembedded and theselinks enhance theinformation.And, describerelationships.
    22. 22. Linked Open DataThe links connect data sources viaUnique Resource Indicators (URIs).URIs provide unambiguous identificationof ‘things’.
    23. 23. Linked Open DataFor un-ambiguous identification of ‘things’ on theweb and their properties, the Semantic Web usesUniversal Resource Identifiers.In other words, as an ordinary web address.
    24. 24. enables humans to expose data andinformation.Add associated meaning.Make this objective for both humans andcomputers.And, connect to it.
    25. 25. Data keeps things simple.But, allows additional meaning to be preservedand used as –• Small data packets within web pages• Creating meaningful links• Allows content to be reused and repurposedacross the internet• Within different contexts• Through different devices
    26. 26. RDFa: adds context Resource Description Framework annotations: • give ‘meaning’ to HTML elements • adding persistent structure • making the page more understandable to search engines This works across Social Media platforms and via your website.
    27. 27. The Internet Since the mid-1990s the internet has had a dramatic impact on culture, commerce and society. Brings many benefits to organisations and individuals.
    28. 28. The InternetTools and services are constantly emerging whichimprove the social potential of the internet bylinking -• people• organisations• creating business opportunities• places• and, lowering the barriers to accessingknowledge, and sharing information
    29. 29. The Internet •1. An Increasing Number of Devices: To quote the report, ”The proliferation of tablets, mobile phones, connected appliances and other smart machines is driving up the demand for connectivity.Cisco Projects By 2015, there will be nearly 15 billion network connections via devices — including machine-to- machine — and more than two connections for each person on earth.”Insane Growth •2. More Internet users: “By 2015, there will be nearly 3 billion Internet users — more than 40 percent of the world’s projectedin Web-Users population.” •3. Faster broadband speed:and Data “The average fixed broadband speed is expected to increase four-fold, from 7 megabits per second in 2010 to 28 Mbps in 2015. The average broadband speed has already doubled within the past year from 3.5 Mbps to 7 Mbps.”Traffic •4. More video: “By 2015, 1 million video minutes — the equivalent of 674 days — will traverse the Internet every second.”
    30. 30. The Internet 35 mobile 30 commerce ($Bn) in US 25 20 15 Different 10 5 patterns 0 of use! 2010 2011 2012 2013 2014 2015 2016
    31. 31. WEB 1.0 to 3.0 and beyond… Web 1.0 – linked documents Web 2.0 – linking people, social with information sharing and user centred design. Web 3.0 – common data formats with inclusion of semantic content. A web of data built on RDF (resource description framework). Creating a common framework allowing data to be shared and reused across applications, enterprise and community boundaries.
    32. 32. WEB 1.0 to 3.0 and beyond… Web 1.0: 1990 to 2000 Web 2.0: 2000 to 2010 Web 3.0: 2010 2020 But some say that these terms are just jargon, such as Tim Berners-Lee, the inventor of the World Wide Web. He describes it as – “…a collaborative medium, a place where we can all meet and read and write.” What do you want or need it to be?
    33. 33. The Internet How big will the internet be? 3.4 billion people online by 2016, with nearly 19 billion network- connected devices. Faster broadband speeds that will support greater consumption of content; and much more video content driving demand.
    34. 34. The Internet How big will the internet be?140 Exabytes per month120 mobile100 segment 80 Exabyte: 60 1,000,000,000 gigabytes 40 20 0 2010 2011 2012 2013 2014 2015 2016
    35. 35. Is this evolution or revolution?The internet appears to have no fixed boundaries.It gets bigger and is used in many different ways.Different issues emerge, for example –• EU Cookie Laws!• Illegal File Sharing• Privacy• Copyright
    36. 36. Is this evolution or revolution?You need to berelevant.Change yourthinking.Look at what is roundthe corner….
    37. 37. OpenData“…the idea that certain data should be freely available to republish and use as you wish without restriction from copyright, patents or other mechanisms of control.”
    38. 38. OpenData User GroupODUG has two main aims –• advise Ministers and the Data Strategy Board• represent OpenData users to GovernmentInaugural meeting 10th July 2012.“ODUG will need to represent, and reach out to, awide range of organisations and individuals”
    39. 39. OpenData: this is not exhaustive!
    40. 40. Think Global, Act LocalWhat data do you have, what data do you wantand how can you use it?CONTENT is king (and kin i.e. it is always related).• People• Places• Articles• Multi-media
    41. 41. OpenData: WikipediaWikipedia: launched in2001, it has becomethe largest and mostpopular generalreference work on theinternet, and has some365 million readersworldwide.
    42. 42. OpenData: WikipediaAs of August 2012, there are editions of Wikipediain 285 languages.It can be accessed as a database and used in avariety of ways.You can use this!
    43. 43. Recently we have looked at……tools and services to transform how we view,select and interact with information, to change howwe experience and analyse knowledge.
    44. 44. …the Semantic WebWhich transforms how you can access andinteract with knowledge.And changes how you experience and analyseinformation.
    45. 45. Introducing the Semantic WebThe semantic web brings significant opportunitiesto rediscover your data and convert this intorelevant knowledge.Delivering your information in the right form, placeand time to the people you wish to communicatewith.Allowing individuals and organisations to interact,collaborate and learn.
    46. 46. Semantic Web for individuals • Opportunities to learn by sharing knowledge and collaborating with others. • Improved search processes with more accurate and relevant results. • Information can be viewed on different devices, in different environments and in different forms.
    47. 47. Semantic Web for organisations• Administration of thesesystems is more efficient.• Organisations gain greatervisibility across the internet.• Content can berepurposed and presentedon different platforms, viaany device, in differentformats.
    48. 48. Semantic WebOpenData can be supplied and consumed.This creates new opportunities, and allowsinnovation through technology.The barriers for accessing information arelowered.It is more inclusive
    49. 49. Engaging with an audience
    50. 50. Examples• Dementia Support Portal• Community Development Portal• Learning Tools• Professional Medical Practice• Scientific Research Resources• Cultural Archive
    51. 51. ExamplesScientific Research Resources“Each year we spend £60 million onresearch, and we believe we cancreate a bigger impact.”
    52. 52. Problem!
    53. 53. Hundredsof scientificreferencedocuments
    54. 54. Need toreferenceand crossreference
    55. 55. Keep webadministrationto a minimum
    56. 56. Digital PlatformDigital innovation isnow embedded withincultural activities.Widen participation andengagement withdiverse audiences.Reach into differentlocations andenvironments.Supporting digitalpublishing,participation, learningand collaboration.
    57. 57. What Presence! Cultural Archives “The camera is an archiving tool. The desire to make a photograph, to document an event, is inextricably indexed to the aspiration to produce an archive… “This is a live archive, not a dim and foosty place of old images and artefacts.” Foosty: of Scottish/Glaswegian derivation: rotten, gone bad
    58. 58. What presence! Opportunities • explore historical cultural images and music • engage different communities interactively in cultural heritage • development of narrative • build an educational resource • contextual information • create reference objects and categorisation Benefits • audience development • audience diversification • cultural projection • direct engagement • education
    59. 59. What Presence! / David Bowie Add an Object Create label from - – annotation – relevant date – relevant location – tags Add options to link to - • relevant copyright notice • e-commerce options • relevant learning resources • social media interaction • Device interaction • Supply as OpenData
    60. 60. What Presence! / David Bowie Augmentation • Playback via different devices in different environments eg from printed item, or in gallery • Add contextual information and presentation in different forms eg on a time-line or map. • Enhance with additional content. • Link to articles, locations, additional references, learning resources, copyright notice, and other media such as audio and video. • Share via social media, email and messaging. • Share with other organisations. •Re-use in articles, posts etc..
    61. 61. Issues Early engagement with stakeholders, understand data/content, define potential audiences, identify benefits and who is doing what? And, Keep it simple.
    62. 62. Summary:Social Innovation and technology • Semantic Web emergent technology with wide benefits – allows data to be readily accessed and repurposed – supports engagement between individuals and organisations – is available as an OpenSource technology • Linked OpenData created and consumed – enhancing cultural, political, economic and social exchange – increasing relevance and engagement with diverse audiences – creates new opportunities, improves decision making, removes ambiguity and supports collaboration Think global, act local: Linked Data Cloud is your ‘crowd’!