Search and Social Services

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BWired services presentation by David Warwick related to Search, Social Media and Online Marketing Strategy. March 2012 presentation. Contact davidw@bwired.com.au

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Search and Social Services

  1. 1. Search and Social Media David Warwick Social Media and Online Strategy Discussion March 2012 @drwarwickExperience. Capability. Technology bwired.com.au
  2. 2. DISCOVERY ENGAGEMENT INTERACTIONExperience. Capability. Technology bwired.com.au
  3. 3. Experience. Capability. Technology bwired.com.au
  4. 4. Assets Structure and History SEARCH SOCIALExperience. Capability. Technology bwired.com.au
  5. 5. Siemens Structure and HistoryExperience. Capability. Technology bwired.com.au
  6. 6. Pagerank Structure and HistoryExperience. Capability. Technology bwired.com.au
  7. 7. Search context Structure and HistoryExperience. Capability. Technology bwired.com.au
  8. 8. Experience. Capability. Technology bwired.com.au
  9. 9. TOOLS & LANGUAGE OWNERSHIPExperience. Capability. Technology bwired.com.au
  10. 10. Persona Structure and History Steven is a 38 year old, third generation farmer in Geraldton WA. He grows wheat, barley and canola as a break crop. He has been using a laptop since 2008 and upgraded to a Smart Phone in 2011. Managing over 3,000 hectares, studied agricultural science and then travelled before returning to the family farm. He takes agronomic advice but likes to back up major decisions with his own research and often makes suggestions to his agronomist and farm staff that is well informed and progressive. Steven is a pragmatic and opportunist user of online services. Steven only accesses the Internet as required for the farm or in connection with hobbies, travel and sports. He has however developed an online routine that includes some combination of morning (mostly email), evenings (general use and finance) and wet days (more broadly exploratory). In an instance where Steven is searching for information, he Gender = Male immediately defaults to Google as a practical and practical Age = 38 pathway to crop, product and most other ‘non-routine’ online Location = Rural content. Education = Bachelor Degree (40%) Internet = Broadband Time Online = 6hrs per weekExperience. Capability. Technology bwired.com.au
  11. 11. Lexicon Structure and HistoryExperience. Capability. Technology bwired.com.au
  12. 12. Listening Post Structure and HistoryExperience. Capability. Technology bwired.com.au
  13. 13. Protocol Structure and HistoryExperience. Capability. Technology bwired.com.au
  14. 14. Measure Structure and HistoryExperience. Capability. Technology bwired.com.au
  15. 15. Experience. Capability. Technology bwired.com.au
  16. 16. Facebook Structure and HistoryExperience. Capability. Technology bwired.com.au
  17. 17. Steps to Control Structure and History WORKSHOP Information discovery and object setting PERSONA(S) Target audience descriptions (key behaviours) LEXICON Corporate discoverylanguage resource LISTENING Online monitoring solution (such as Radian 6) SEARCH SET Volumetric SEO and SEM key phrase set TEMPLATE Content drafting and editing framework POLICY Short-form policy statement and/or review ROADMAP Recommended deployment strategy (channels)Experience. Capability. Technology bwired.com.au
  18. 18. Kick-Off? Questions / Objectives davidw@bwired.com.au | 0411 411 555Experience. Capability. Technology bwired.com.au
  19. 19. END David Warwick Director of Technology and Services davidw@bwired.com.au M: +61 0411 411 555 @drwarwickExperience. Capability. Technology bwired.com.au

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