Search and Social Services


Published on

BWired services presentation by David Warwick related to Search, Social Media and Online Marketing Strategy. March 2012 presentation. Contact

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Search and Social Services

  1. 1. Search and Social Media David Warwick Social Media and Online Strategy Discussion March 2012 @drwarwickExperience. Capability. Technology
  2. 2. DISCOVERY ENGAGEMENT INTERACTIONExperience. Capability. Technology
  3. 3. Experience. Capability. Technology
  4. 4. Assets Structure and History SEARCH SOCIALExperience. Capability. Technology
  5. 5. Siemens Structure and HistoryExperience. Capability. Technology
  6. 6. Pagerank Structure and HistoryExperience. Capability. Technology
  7. 7. Search context Structure and HistoryExperience. Capability. Technology
  8. 8. Experience. Capability. Technology
  9. 9. TOOLS & LANGUAGE OWNERSHIPExperience. Capability. Technology
  10. 10. Persona Structure and History Steven is a 38 year old, third generation farmer in Geraldton WA. He grows wheat, barley and canola as a break crop. He has been using a laptop since 2008 and upgraded to a Smart Phone in 2011. Managing over 3,000 hectares, studied agricultural science and then travelled before returning to the family farm. He takes agronomic advice but likes to back up major decisions with his own research and often makes suggestions to his agronomist and farm staff that is well informed and progressive. Steven is a pragmatic and opportunist user of online services. Steven only accesses the Internet as required for the farm or in connection with hobbies, travel and sports. He has however developed an online routine that includes some combination of morning (mostly email), evenings (general use and finance) and wet days (more broadly exploratory). In an instance where Steven is searching for information, he Gender = Male immediately defaults to Google as a practical and practical Age = 38 pathway to crop, product and most other ‘non-routine’ online Location = Rural content. Education = Bachelor Degree (40%) Internet = Broadband Time Online = 6hrs per weekExperience. Capability. Technology
  11. 11. Lexicon Structure and HistoryExperience. Capability. Technology
  12. 12. Listening Post Structure and HistoryExperience. Capability. Technology
  13. 13. Protocol Structure and HistoryExperience. Capability. Technology
  14. 14. Measure Structure and HistoryExperience. Capability. Technology
  15. 15. Experience. Capability. Technology
  16. 16. Facebook Structure and HistoryExperience. Capability. Technology
  17. 17. Steps to Control Structure and History WORKSHOP Information discovery and object setting PERSONA(S) Target audience descriptions (key behaviours) LEXICON Corporate discoverylanguage resource LISTENING Online monitoring solution (such as Radian 6) SEARCH SET Volumetric SEO and SEM key phrase set TEMPLATE Content drafting and editing framework POLICY Short-form policy statement and/or review ROADMAP Recommended deployment strategy (channels)Experience. Capability. Technology
  18. 18. Kick-Off? Questions / Objectives | 0411 411 555Experience. Capability. Technology
  19. 19. END David Warwick Director of Technology and Services M: +61 0411 411 555 @drwarwickExperience. Capability. Technology