Whatser @ The LBMA Event Dec 2012

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  • 1. • Whatser: Start, Learnings&Pivot – December 13th, 2012• LBMA Amsterdam - The SoLoMoEcosystem•EuropeanSpaceInnovation Centre © Whatser 2012
  • 2. THE START:We started Whatser in order to give users personal suggestions on where togo such as the best bars, restaurants and shops around. © Whatser 2012
  • 3. BOOKMARK YOUR FAVORITE SPOTS: 1. Add your favorite spots such as bars, restaurants, shops to your collection 2. Whether you are in Paris, Rome or your own city, always easily retrieve your favorite spots around © Whatser 2012
  • 4. CAPTURE YOUR EXPERIENCE AT A SPOT: 1. Add a short note to your favorite spot in order to give it more meaning 2. Add a photo to your favorite spot to capture the atmosphere or experience 3. Add the relevant “tags” so people can get a better idea on the kind of place and search for it © Whatser 2012
  • 5. EXPLORE YOUR FRIENDS FAVORITE SPOTS 1. Connect your Facebook and Twitter to easily find the collections from your friends 1. Explore your friends’ collections and be inspired to find new places to go to in your own city and other cities across the world © Whatser 2012
  • 6. RECEIVE PERSONAL SUGGESTIONS ON WHERE TO GO 1. By using the users’ current location Whatser provides powerful suggestions on where to go, wherever your are 1. Find out if the recommended spots match your demand by browsing in who’s collection it is, by reading the notes and by checking the pictures © Whatser 2012
  • 7. LEARNINGS:1. Are we a travel applicationorforlocals? • Travelling in Europemeans high cost in terms of roaming charges abroad and thus low usageor offline browsingcapabilitiesthatrequireadvancedsyncing • People are more often in theirown city thenabroad • Locals are in general more informedon all the (new) coolplaces in townthentourists © Whatser 2012
  • 8. CONCLUSION:We focus oureffortsonmaking the locals happy withWhatser. © Whatser 2012
  • 9. LEARNINGS:2. What do locals want? • Real time informationonwhat’s happening where3. Who has thisinformationfirst? • The owner/managers of the POI’s © Whatser 2012
  • 10. CONCLUSION:We need to build a dashboard for theowners of thePOIsohe/shecaninformtheircustomerswith the latestnews © Whatser 2012
  • 11. RECEIVE NEWS FROM YOUR FAVORITE SPOTS: 1. Receive news from your spots such as new arrivals, exclusive offers, presales, limited editions, deals, etc… 2. Find news from spots you have not yet collected by browsing the nearby spots list © Whatser 2012
  • 12. LEARNINGS:Hard to activatePOI’swithnewproposition, they have already 4+ (social)networksthattheyneed to update. Withjust 30k users we aretoosmallcompared to Facebook and others to be relevant for a POI. Image credits: http://rationaldiscoveryblog.com/ © Whatser 2012
  • 13. LEARNINGS:Localmerchantsdon’t have the time or the experience to manage and keepup with all the different online and offline media channels in order toreachtheircustomers. Image credits: http://rationaldiscoveryblog.com/ © Whatser 2012
  • 14. AVERAGE NUMBER OF DIFFERENT MEDIA USED (USA): Information gap 9 8 Consumers: when shopping for local products or services SMBs 7 6 5 4 3 2 1 0 2007 2008 2009 2010Note: Eachsurvey wave typicallyidentifies a largernumber of media to choosefrom, sothere issome “longer menu” effect captured in this data.Source: BIA/Kelsey User View and Local Commerce Monitor Surveys.Proprietary and Confidential. Copyright © 2011 BIA/Kelsey. All RightsReserved. © Whatser 2012
  • 15. THE CHALLENGE FOR THE OWNER OF THE POI: © Whatser 2012
  • 16. THE WHATSER PIVOT: © Whatser 2012
  • 17. WE BELIEVE:In a city that is real time, up to date and accessiblefor multiple services toenable the long tail to be present as well. Noteveryone is interested inshopping at the big retailchainsonly, we want to help showingcustomers thediversitythat a city has to offer and makesureit’sconnects in real time to theconsumersuniqueneeds. © Whatser 2012
  • 18. •By: Michiel @Verberg• Contact: michiel@whatser.com•FollowusonTwitter @Whatser © Whatser 2012