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PJ Verhoef - Intro Event The Mobile Wallet - LBMA 2012
 

PJ Verhoef - Intro Event The Mobile Wallet - LBMA 2012

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  • Bedankt Joanne! Heel leukomdittemogendoenvoorEduvision! Goedemorgen dames, heren, welkombij de “Essential Guide to Location Based Marketing”.Mijnnaam is Pieter Joost Verhoef, ik ben een consultant op het gebied van Location Based marketing, werkzaamvoor Clarion Consulting en medeoprichter van de Location Based Marketing AssociationMeer contactdetailsvind u achter de QR code, of u kuntmijvolgen op Twitter via @pjbrayzenMocht u nietzosnelzijn met uw smartphone, geennood! Het deck wordt u ookna de presentatiebeschikbaargesteldDe slides zijnvrijwelallemaal in het Engels, mijnuitlegnatuurlijk in het Nederlands
  • Evenom de definitie van Location Based Marketing teonderscheiden van Location Based Services: LBS gaat over allediensten op eenmobielapparaat(meestal smartphone) die gebruikmaken van de positie van datapparaat(kan GPS zijn, maar veleanderemogelijkheden). Location Based Marketing definieren we alsallevormen van marketing die gebruikmaken van de fysiekelocatie van eenindividu.Hierbijdenk je natuurlijkaan mobile marketing, maar ookaan Out of Home (billboards), Print (bijv. Lokalepers) en natuurlijkfysiekeinteractie
  • Link. Locations to platforms?. Products to online assets?. Inventory to mobile platforms?. Merchandizing, machines & assets to social media? Locate. Let users do? (check in, tweet, tag on smartphone with location tech)> pull. Let merchant do? (indoor positioningfor analysis, or app triggering) > push or pull. Let carrier, or their partner do? (subscriber opt in, geofence around your shop) > pull and push. Let ad network do? (display and search advertising with HTML5 Geo info) > push Listen, Analyse. Location-Focused social media analysis? (several platforms). Individual platform merchant dashboards? (Google, Facebook, Foursquare). Benchmarking, trends, user influence, brand reputation, heatmaps? . Location of search trends in Google, Tweetdeck?. Crowdsourced mobile workforce for Field research?Attract & Engage. In Shop?Display WindowPersonellShelf space, Music, Scent, In-store traffic flowPoint of Sale. Print?Local AdvertisingIn-store merchandizing & magazines.Out of Home?Local BillboardsDigital Signage. Online?Reviews, Publishing (e.g. Yelp)Search (20% of Google Search is Local)Social (Like, +). Mobile?Routing, navigationGroup buyingCheck-in deals & badgesCouponsTransact. Loyalty Reward?Points, kickbucks, badges, etc. etc.Exclusive privileges. Deal redemptionOffers, deals, specials, couponsCash (e.g. PayPal, AMEX Credit)Non cash (e.g. prizes, incentives, merchandizing). SalesDiscountRetain. Loyalty ProgramInternal or external / industryApply best contingent game dynamic. Link to DealsGroupon, Google Offers, LivingSocial etc. etc.Or proprietary group buying schemes. Link to POS. Social CRMIntegrate location into your social media markating & monitoring

PJ Verhoef - Intro Event The Mobile Wallet - LBMA 2012 PJ Verhoef - Intro Event The Mobile Wallet - LBMA 2012 Presentation Transcript