Perspectives on the
bridging the gap… between online & offline marketing Winning back mobile shoppers for local retail Integrating brand adv...
Functional             PROMOTIONS &             COUPONS            LOYALTY    MOBILE                                   SCA...
Functional             PROMOTIONS &             COUPONS            LOYALTY    MOBILE                                   SCA...
Functional             PROMOTIONS &             COUPONS            LOYALTY    MOBILE                                   SCA...
Functional             PROMOTIONS &             COUPONS            LOYALTY    MOBILE                                   SCA...
Functional             PROMOTIONS &             COUPONS            LOYALTY    MOBILE                                   SCA...
Marketing
Marketing       What?                        How?                     Example                        Points, Kickbucks, fo...
Sales           Online Marketing                      Informal    Fact finding                          In-store          ...
Sales           Online Marketing                      Informal    Fact finding                          In-store          ...
Sales        Courtesy Eelco van Wijk, PayPal
Technology                   Card Based             Proximity      NFC
Technology             And of course, allowing traditional credit card             payments, without a card present ..    ...
Technology             But the Secure             Element (SE)             standardisations             discussions have  ...
Technology                  WALLET             But then again, if you were a merchant - you could             also just sa...
Ecosystem             IVR Banking &                                 SMS Alerts                                     Multi-C...
Ecosystem WHAT            USE CASE                                                     CONTENDERS eCommerce       Pay in a...
Brayzen Perspectives on the Mobile Wallet
Brayzen Perspectives on the Mobile Wallet
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Brayzen Perspectives on the Mobile Wallet

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A look at mobile wallets from the perspective of function, marketing, sales, technology and ecosystem.

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Brayzen Perspectives on the Mobile Wallet

  1. 1. Perspectives on the
  2. 2. bridging the gap… between online & offline marketing Winning back mobile shoppers for local retail Integrating brand advertising around points of purchase Driving foot traffic to local promotion using apps, platforms … that reach the masses  Facebook Places  Google+ Local, Search, Products  Foursquare, TripAdvisor, Yelp, etc.. … or a specific goal for your industry providing service … merging your physical & digital channel  Linking offline assets (places, products, people) to online platforms  Locating customers with purchase potential and intent  Listening to social signals about brands and around shops  Attracting foot traffic using integrated social, local, mobile marketing  Transacting loyalty programs or mobile purchases  Retaining only those customers will become your best promoters
  3. 3. Functional PROMOTIONS & COUPONS LOYALTY MOBILE SCANNING COMMERCE €$£ IN-STORE PRICE PAYMENTS COMPARISON WISHLISTS SHOP LOCATIONS
  4. 4. Functional PROMOTIONS & COUPONS LOYALTY MOBILE SCANNING COMMERCE €$£ IN-STORE PRICE PAYMENTS COMPARISON WISHLISTS No SHOP LOCATIONS Yes
  5. 5. Functional PROMOTIONS & COUPONS LOYALTY MOBILE SCANNING COMMERCE €$£ IN-STORE PRICE PAYMENTS COMPARISON WISHLISTS No SHOP LOCATIONS Yes
  6. 6. Functional PROMOTIONS & COUPONS LOYALTY MOBILE SCANNING COMMERCE €$£ IN-STORE PRICE PAYMENTS COMPARISON WISHLISTS No SHOP LOCATIONS Yes
  7. 7. Functional PROMOTIONS & COUPONS LOYALTY MOBILE SCANNING COMMERCE €$£ IN-STORE PRICE PAYMENTS COMPARISON WISHLISTS Some SHOP LOCATIONS All
  8. 8. Marketing
  9. 9. Marketing What? How? Example Points, Kickbucks, foursquare Loyalty Reward badges, etc. Providing exclusive privileges Of Offers, Deals, Specials, Mobile Deal redemption Coupons, etc. Or Non Cash (e.g. merchandizing) Cash Credit (e.g. PayPal, AMEX) Sales Mobile Payment (e.g. Square, iZettle)
  10. 10. Sales Online Marketing Informal Fact finding In-store Choice Service & Advice Deal Hunting Purchase narrow scope Test Drive Confirmation Support Gathering Integrate Integrate Social, Integrate the PC Augment the Blue Offer Location Match Online Liberate LoyaltyPrint/OOH/TV ads Local & Mobile aisle to enrich Shirt engagement Based Deals / Payment Programs from with rich specs marketing purchase XP with social feeds Mobile gift cards Convenience the token Offline Marketing 12
  11. 11. Sales Online Marketing Informal Fact finding In-store Choice Service & Advice Deal Hunting Purchase narrow scope Test Drive Confirmation Support Gathering Integrate Integrate Social, Integrate the PC Augment the Blue Offer Location Match Online Liberate LoyaltyPrint/OOH/TV ads Local & Mobile aisle to enrich Shirt engagement Based Deals / Payment Programs from with rich specs marketing purchase XP with social feeds Mobile gift cards Convenience the token Offline Marketing 13
  12. 12. Sales Courtesy Eelco van Wijk, PayPal
  13. 13. Technology Card Based Proximity NFC
  14. 14. Technology And of course, allowing traditional credit card payments, without a card present .. Courtesy Dan Armstrong, Takashi Mobile
  15. 15. Technology But the Secure Element (SE) standardisations discussions have led to stalling the ubiquity of Single Wire Protocol- enabled phones and NFC acceptance devices world- wide since 2007.
  16. 16. Technology WALLET But then again, if you were a merchant - you could also just say you accept PayPal too .. But the per transaction charges of moving online payment to the supermarket are usually prohibitive. Courtesy Dan Armstrong, Takashi Mobile
  17. 17. Ecosystem IVR Banking & SMS Alerts Multi-Channel Payments Balance-Checking Full-Service Mobile Remote Payments & Mobile Contactless / Banking & Payments Electronic Wallets Proximity Payments “Mobile Money” Mobile Remittances Advertising-led Models = banks deploy = bank-led models = cooperative models = public transportation-led models = mobile operator-led models = mobile operators deploy = third-parties deploy Courtesy Dan Armstrong, Takashi Mobile
  18. 18. Ecosystem WHAT USE CASE CONTENDERS eCommerce Pay in a webshop Banks: iDEAL, Creditcards: Master, Challengers: PayPal, Payments Acceptgiro, Mr Cash, Visa, American AliPay, Amazon, Giropay Express, JCB, Diner’s Google Checkout, Sofortuberweisung Remote Pay in a mobile PayPal, Acceptgiro, iDEAL (pilots) Payments webshop (app/ mobile website) Digital Goods Pay for mp3, game, OS: Apple, Google Carrier billing: Zong, Wallets: PayPal movie, article, parking Boku instore POS Pay in shop that NFC: Google, Bank, HW agnostic: PayPal already has a POS Telcos, Handset system manufs, OV Chipcard POS on the go Replacing cash, Square, Intuit, iZettle, PayPal Here consumers or small business Courtesy Eelco van Wijk, PayPal

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