Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Intro - LBMA Event Dec 2012

4,099
views

Published on

LBMA Event on The SoLoMo Ecosystem in The Netherlands

LBMA Event on The SoLoMo Ecosystem in The Netherlands

Published in: Marketing

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,099
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Location Based Marketing should be seen as an integrated view on marketing to people on a physical location, with the full breadth of offline and online marketing media available to us.
  • Transcript

    • 1. The SoLoMo EcosystemLBMA Event Dec 2012 Noordwijk
    • 2. AgendaWelcome / intro: PJ Verhoef (LBMA EMEA)Speakers:• Martijn Weeber (SBIC): The Role of the Incubator• Valentijn Bras (Scoupy): From Incubation to Acceleration to Adoption• Michiel Verberg (Whatser): What we learned at WhatserPanel• Sam Critchley (Spaaza)• Andrew Charnley (FlirtSmart)• Michiel Verberg (RockStart Accelerator Mentor)• Rob van Buuren (LocalSensor)• Bart Fussel (aFrogleap)
    • 3. About Us The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places andmedia. Our goal is simple; To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible. Founded in 2010, now 500+ members Chapters in Toronto, New York, San Francisco, Amsterdam, London and Singapore
    • 4. Key Priorities• Education • Events & Networking • Guidelines• Case studies • Speaking opportunities • Best practices• Industry stats • Podcasts • Committee participation• Research • Sponsorship • Field Research • Case Studies
    • 5. LBMA WorldwideMembers are included / participate in weekly vodcasts, Twitter, LinkedIn and Facebook Groups, Receive Case Studies, Blog postings, Research, Events, Mailinglist (14,000)
    • 6. LBMA Europe• London 2012, Amsterdam (2011)• Own Events » Location Business Summit, The Retailers Dilemma, Social Media Week, The Mobile Wallet, The SoLoMo Ecosystem, Etc.• Speaking on Industry Events » European Outdoor Industry, Geospace, mStrategy, Social Media Marketing, Microsoft Partner Conference, HSMAI,• Media » Mailinglist (4,000), monthly European Vodcast, Dutch Blog (LocalHats.nl), Event partnerships
    • 7. Our Members Over 500 active LBMA member companies worldwide Checkin Platforms 2% 2% Mobile Coupons2% 10% Navigation 4%1% 9% 24% Retailers NA 7% Mobile Payments 12% EUR Agencies5% LATAM 8% Brands APAC Media Companies 73% MEA 3% Carriers 27% 7% 4% Research/Consulting Digital Signage Venture Capitals
    • 8. Founding Members NL (5)• ..feel a strong commitment to the objectives of the LBMA• ..connect their brand and people to LBM innovation• ..offer their knowledge, network and resources to drive membership• ..look for a long-term allegiance that transcends the hypes Represent the diversity, drive and determination of our members!
    • 9. Give & GetGive Get• Support event demand generation • Free 1 yr corporate membership• 1 member to the Advisory Board • Priority branding across all media• Regular speakers/panel members & events• Location + catering for min. one • Guaranteed access to LBMA events event • Free passes or discounts to conferences with LBMA media partnerships (limited, 1st come 1st serve)
    • 10. 01 LBS 02 LBM Wikipedia The LBMA
    • 11. WE LOOK FORWARDTO YOU JOINING USSOONPJ Verhoef – President EMEAPJ@THELBMA.COM@PJBrayzen or @TheLBMA on twitter www.thelbma.com