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Intro - LBMA Event Dec 2012
 

Intro - LBMA Event Dec 2012

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LBMA Event on The SoLoMo Ecosystem in The Netherlands

LBMA Event on The SoLoMo Ecosystem in The Netherlands

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  • Location Based Marketing should be seen as an integrated view on marketing to people on a physical location, with the full breadth of offline and online marketing media available to us.

Intro - LBMA Event Dec 2012 Intro - LBMA Event Dec 2012 Presentation Transcript

  • The SoLoMo EcosystemLBMA Event Dec 2012 Noordwijk
  • AgendaWelcome / intro: PJ Verhoef (LBMA EMEA)Speakers:• Martijn Weeber (SBIC): The Role of the Incubator• Valentijn Bras (Scoupy): From Incubation to Acceleration to Adoption• Michiel Verberg (Whatser): What we learned at WhatserPanel• Sam Critchley (Spaaza)• Andrew Charnley (FlirtSmart)• Michiel Verberg (RockStart Accelerator Mentor)• Rob van Buuren (LocalSensor)• Bart Fussel (aFrogleap)
  • About Us The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places andmedia. Our goal is simple; To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible. Founded in 2010, now 500+ members Chapters in Toronto, New York, San Francisco, Amsterdam, London and Singapore
  • Key Priorities• Education • Events & Networking • Guidelines• Case studies • Speaking opportunities • Best practices• Industry stats • Podcasts • Committee participation• Research • Sponsorship • Field Research • Case Studies
  • LBMA WorldwideMembers are included / participate in weekly vodcasts, Twitter, LinkedIn and Facebook Groups, Receive Case Studies, Blog postings, Research, Events, Mailinglist (14,000)
  • LBMA Europe• London 2012, Amsterdam (2011)• Own Events » Location Business Summit, The Retailers Dilemma, Social Media Week, The Mobile Wallet, The SoLoMo Ecosystem, Etc.• Speaking on Industry Events » European Outdoor Industry, Geospace, mStrategy, Social Media Marketing, Microsoft Partner Conference, HSMAI,• Media » Mailinglist (4,000), monthly European Vodcast, Dutch Blog (LocalHats.nl), Event partnerships
  • Our Members Over 500 active LBMA member companies worldwide Checkin Platforms 2% 2% Mobile Coupons2% 10% Navigation 4%1% 9% 24% Retailers NA 7% Mobile Payments 12% EUR Agencies5% LATAM 8% Brands APAC Media Companies 73% MEA 3% Carriers 27% 7% 4% Research/Consulting Digital Signage Venture Capitals
  • Founding Members NL (5)• ..feel a strong commitment to the objectives of the LBMA• ..connect their brand and people to LBM innovation• ..offer their knowledge, network and resources to drive membership• ..look for a long-term allegiance that transcends the hypes Represent the diversity, drive and determination of our members!
  • Give & GetGive Get• Support event demand generation • Free 1 yr corporate membership• 1 member to the Advisory Board • Priority branding across all media• Regular speakers/panel members & events• Location + catering for min. one • Guaranteed access to LBMA events event • Free passes or discounts to conferences with LBMA media partnerships (limited, 1st come 1st serve)
  • 01 LBS 02 LBM Wikipedia The LBMA
  • WE LOOK FORWARDTO YOU JOINING USSOONPJ Verhoef – President EMEAPJ@THELBMA.COM@PJBrayzen or @TheLBMA on twitter www.thelbma.com