Layar @ LBMA Event - Out of Home Innovation Oct 30, 2013

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Marjolein Stromeier presents inspiring examples of using augmented reality in out of home marketing.

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Layar @ LBMA Event - Out of Home Innovation Oct 30, 2013

  1. 1. location based marketing &
  2. 2. Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.
  3. 3. 35 million app downloads worldwide
  4. 4. • Vodafone video
  5. 5. overall resultaten gg
  6. 6. more likely to buy: 135% augmented reality has more value: 33%
  7. 7. grow your business increase your customer and brand engagement achieve higher conversion rates get competitive added value for advertising
  8. 8. www.layar.com @layar @mstromeier

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