Out of Home Innovation

Oct 2013 Amsterdam
Speakers
Mobile Social Engagement

Local Inspiration in OOH

Layar on Location

PJ Verhoef
(LBMA EMEA)

Location Based Mar...
Thank You Sponsor!
LBMA
The Location Based Marketing Association is an international group dedicated to fostering
research, education and col...
Founding Members NL
Represent the diversity, drive and innovation of our members!
Events 2014
•
•
•
•
•
•
•

Geofencing & Persistent Location
Privacy & Location Targeting
The Social Impact of Proximity
Ho...
WE LOOK FORWARD
TO YOU JOINING US
SOON

PJ Verhoef – President EMEA
PJ@THELBMA.COM

@PJBrayzen or @TheLBMA on twitter

www...
LBMA Event - Out of Home Innovation Oct 30, 2013
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LBMA Event - Out of Home Innovation Oct 30, 2013

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Introduction deck to an evening on integration 'traditional' with 'new' media. In this event, we've showcased/discussed innovation in the field of Out of Home advertisement.

Local from its origins, mobile and social in this present time, the billboard has been transformed from a static surface to an interactive and geo-targeted advertising hub. Whether it's free WiFi offered at a busstop or digital screens dynamically adapting to passing traffic, modern day OOH media are a blend of the familiar and the surprising. Or more importantly: a testing bed between what advertisers know to buy and what they would like to try!

Published in: Marketing, Technology
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LBMA Event - Out of Home Innovation Oct 30, 2013

  1. 1. Out of Home Innovation Oct 2013 Amsterdam
  2. 2. Speakers Mobile Social Engagement Local Inspiration in OOH Layar on Location PJ Verhoef (LBMA EMEA) Location Based Marketing Innovation
  3. 3. Thank You Sponsor!
  4. 4. LBMA The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is simple; To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible. Founded in 2010, now 800+ members Chapters in Toronto, Montreal, New York, Atlanta, Seattle, San Francisco, Amsterdam, London, Berlin, Munich and Singapore
  5. 5. Founding Members NL Represent the diversity, drive and innovation of our members!
  6. 6. Events 2014 • • • • • • • Geofencing & Persistent Location Privacy & Location Targeting The Social Impact of Proximity How to buy / sell location targeted media Location in Travel, Finance, … Branded location … your thought? pj@thelbma.com
  7. 7. WE LOOK FORWARD TO YOU JOINING US SOON PJ Verhoef – President EMEA PJ@THELBMA.COM @PJBrayzen or @TheLBMA on twitter www.thelbma.com

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