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Introduction deck to an evening on integration 'traditional' with 'new' media. In this event, we've showcased/discussed innovation in the field of Out of Home advertisement.
Local from its origins, mobile and social in this present time, the billboard has been transformed from a static surface to an interactive and geo-targeted advertising hub. Whether it's free WiFi offered at a busstop or digital screens dynamically adapting to passing traffic, modern day OOH media are a blend of the familiar and the surprising. Or more importantly: a testing bed between what advertisers know to buy and what they would like to try!