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LBMA Event - Out of Home Innovation Oct 30, 2013

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Introduction deck to an evening on integration 'traditional' with 'new' media. In this event, we've showcased/discussed innovation in the field of Out of Home advertisement. …

Introduction deck to an evening on integration 'traditional' with 'new' media. In this event, we've showcased/discussed innovation in the field of Out of Home advertisement.

Local from its origins, mobile and social in this present time, the billboard has been transformed from a static surface to an interactive and geo-targeted advertising hub. Whether it's free WiFi offered at a busstop or digital screens dynamically adapting to passing traffic, modern day OOH media are a blend of the familiar and the surprising. Or more importantly: a testing bed between what advertisers know to buy and what they would like to try!

Published in Marketing , Technology
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Transcript

  • 1. Out of Home Innovation Oct 2013 Amsterdam
  • 2. Speakers Mobile Social Engagement Local Inspiration in OOH Layar on Location PJ Verhoef (LBMA EMEA) Location Based Marketing Innovation
  • 3. Thank You Sponsor!
  • 4. LBMA The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is simple; To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible. Founded in 2010, now 800+ members Chapters in Toronto, Montreal, New York, Atlanta, Seattle, San Francisco, Amsterdam, London, Berlin, Munich and Singapore
  • 5. Founding Members NL Represent the diversity, drive and innovation of our members!
  • 6. Events 2014 • • • • • • • Geofencing & Persistent Location Privacy & Location Targeting The Social Impact of Proximity How to buy / sell location targeted media Location in Travel, Finance, … Branded location … your thought? pj@thelbma.com
  • 7. WE LOOK FORWARD TO YOU JOINING US SOON PJ Verhoef – President EMEA PJ@THELBMA.COM @PJBrayzen or @TheLBMA on twitter www.thelbma.com