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GeoRun LBMA Event - Mobile Activation Aug 29, 2013
 

GeoRun LBMA Event - Mobile Activation Aug 29, 2013

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Presented by Perry Oostdam, talking about location based game dynamics

Presented by Perry Oostdam, talking about location based game dynamics

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  • 250 million photos uploaded per day on Facebook

GeoRun LBMA Event - Mobile Activation Aug 29, 2013 GeoRun LBMA Event - Mobile Activation Aug 29, 2013 Presentation Transcript

  • GeoRun Mobile Activation Games
  • Let’s talk about: 1. What’s gamification all about? 2. Some interesting trends 3. A few buzz-making cases 4. What brings the future?
  • We develop real-world mobile engagement concepts. Use mobile games to activate consumers, increase traffic and boost sales. About GeoRun The founding dream team
  • 1. Gamification
  • So... what’s Gamification all about? ‘Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning (Herger & Mario, May 21, 2012).’ GeoRun | Mobile Activation Games ‘Corporate trends #1 in 2013 (M2 Research, 2012).’ ‘Leveraging some of the features used in real games, gamification can turn many other types of activities into games (Gartner Inc. Burke, B., 2012).’
  • GeoRun | Mobile Activation Games Gamification in numbers: it works! Source: Maritz.com (2012)
  • 2. Interesting trends
  • GeoRun | Mobile Activation Games Gamification techniques Location-based software Time spent in apps Online, social sharing An increase of:
  • $ 3.000.000.000,- The mobile advertising market hit $3 billion in 2012 (IGM, Mobile Marketing, 2012) More time spent in apps Smartphone users spent on average 81 minutes in apps compared to 74 in a browser GPS is key 50% finds a location by using a GPS service on their smartphone Some numbers to back it up GeoRun | Activation Games
  • (*) Data source: Wildfire Interactive & EdgeRank Checker. People love to share, but…. Photos have 7 times higher interaction rates than other content such as status, video or links. GeoRun | Mobile Activation Games *
  • 3. Effective cases
  • iButterfly: social mobile gaming with Augmented Reality http://bit.ly/bCuEhW
  • Case #1: iButterfly > 1 MILION DOWNLOADS GeoRun | Mobile Activation Games WINNER GLOBAL IT OSCARS >140M COUPON ACTIVATIONS ACTIVE IN >15 COUNTRIES SOLOMO MARKETING
  • 14 Case #2: Nike Catch the Flash http://bit.ly/rWPq2q
  • Case: Nike Catch the Flash Objective: one-time promotion of Nike stores 90 minutes > 1000 players 24 minutes on site GeoRun | Mobile Activation Games Worldwide media coverage >10 award nominations
  • Case: SpotHunter Poznan Objective: raise brand awareness and boost the amount of shop visitors OVER 11.000 KILOMETERS OF GAMEPLAY OVER 1200 PLAYERS GeoRun | Mobile Activation Games VIRAL MARKETING IN BLOGS, RADIO AND TV BUZZ IN SHOPS AND +20% VISITORS
  • Spothuner Game GeoRun | Mobile Activation Games http://bit.ly/Y3PdBl
  • Snap fun photos Share with friends Earn real rewards GeoRun | Mobile Activation Games SNAP, SHARE AND WIN
  • 20 Virtual items create branded pictures for sharing
  • 4. Near future
  • User-orientated trends Mobile shopping: it’s all about psychology Key trigger effects Real rewards, honest marketing GeoRun | Mobile Activation Games Trustworthy, transparent, intuitive Attention and retention rates, activation Interaction, clear advantage, gamification
  • 3D printing GeoRun | Mobile Activation Games NEW TECHNOLOGIES
  • augmented reality GeoRun | Mobile Activation Games NEW TECHNOLOGIES Google glass: http://www.youtube.com/watch?v=F_DsUl_vqvo Ingress: http://www.youtube.com/watch?v=92rYjlxqypM
  • Get in Touch www.snapar.com Jan van Gent 2, 2201 XT Noordwijk the Netherlands +31645020296 office@georun.com twitter.com/georuncom facebook.com/georuncom Social Media Videos GeoRun | Mobile Activation Games youtube.com/user/georun vimeo.com/georun www.georun.com
  • GeoRun B.V. SEE YOU SOON... www.georun.com Brought to you by : GeoRun |Mobile Activation Games