GeoRun
Mobile Activation Games
Let’s talk about:
1. What’s gamification all about?
2. Some interesting trends
3. A few buzz-making cases
4. What brings t...
We develop real-world mobile engagement
concepts. Use mobile games to activate
consumers, increase traffic and boost sales...
1. Gamification
So... what’s Gamification all about?
‘Gamification is used in applications and processes to
improve user engagement, ROI, ...
GeoRun | Mobile Activation Games
Gamification in numbers: it works!
Source: Maritz.com (2012)
2. Interesting
trends
GeoRun | Mobile Activation Games
Gamification
techniques
Location-based
software
Time spent in
apps
Online, social
sharing...
$ 3.000.000.000,-
The mobile advertising market hit $3 billion in
2012 (IGM, Mobile Marketing, 2012)
More time spent in ap...
(*) Data source: Wildfire Interactive & EdgeRank Checker.
People love to share, but….
Photos have 7 times higher
interacti...
3. Effective cases
iButterfly: social mobile gaming with Augmented Reality
http://bit.ly/bCuEhW
14
Case #2: Nike Catch the Flash
http://bit.ly/rWPq2q
Case: Nike Catch the Flash
Objective: one-time promotion of Nike stores
90 minutes > 1000
players
24 minutes on site
GeoRu...
Case: SpotHunter Poznan
Objective: raise brand awareness and boost the amount of shop visitors
OVER 11.000
KILOMETERS
OF G...
Snap fun photos Share with friends Earn real rewards
GeoRun | Mobile Activation Games
SNAP, SHARE AND WIN
20
Virtual items create branded pictures for sharing
User-orientated trends
Mobile shopping: it’s all about psychology
Key trigger effects
Real rewards, honest marketing
GeoRu...
3D
printing
GeoRun | Mobile Activation Games
NEW TECHNOLOGIES
augmented
reality
GeoRun | Mobile Activation Games
NEW TECHNOLOGIES
Google glass: http://www.youtube.com/watch?v=F_DsUl_vq...
Get in Touch
www.snapar.com
Jan van Gent 2, 2201 XT Noordwijk
the Netherlands +31645020296
office@georun.com
twitter.com/g...
GeoRun B.V.
SEE YOU SOON...
www.georun.com
Brought to you by :
GeoRun |Mobile Activation Games
GeoRun LBMA Event - Mobile Activation Aug 29, 2013
GeoRun LBMA Event - Mobile Activation Aug 29, 2013
GeoRun LBMA Event - Mobile Activation Aug 29, 2013
GeoRun LBMA Event - Mobile Activation Aug 29, 2013
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GeoRun LBMA Event - Mobile Activation Aug 29, 2013

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Presented by Perry Oostdam, talking about location based game dynamics

Published in: Marketing, Technology
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  • 250 million photos uploaded per day on Facebook
  • GeoRun LBMA Event - Mobile Activation Aug 29, 2013

    1. 1. GeoRun Mobile Activation Games
    2. 2. Let’s talk about: 1. What’s gamification all about? 2. Some interesting trends 3. A few buzz-making cases 4. What brings the future?
    3. 3. We develop real-world mobile engagement concepts. Use mobile games to activate consumers, increase traffic and boost sales. About GeoRun The founding dream team
    4. 4. 1. Gamification
    5. 5. So... what’s Gamification all about? ‘Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning (Herger & Mario, May 21, 2012).’ GeoRun | Mobile Activation Games ‘Corporate trends #1 in 2013 (M2 Research, 2012).’ ‘Leveraging some of the features used in real games, gamification can turn many other types of activities into games (Gartner Inc. Burke, B., 2012).’
    6. 6. GeoRun | Mobile Activation Games Gamification in numbers: it works! Source: Maritz.com (2012)
    7. 7. 2. Interesting trends
    8. 8. GeoRun | Mobile Activation Games Gamification techniques Location-based software Time spent in apps Online, social sharing An increase of:
    9. 9. $ 3.000.000.000,- The mobile advertising market hit $3 billion in 2012 (IGM, Mobile Marketing, 2012) More time spent in apps Smartphone users spent on average 81 minutes in apps compared to 74 in a browser GPS is key 50% finds a location by using a GPS service on their smartphone Some numbers to back it up GeoRun | Activation Games
    10. 10. (*) Data source: Wildfire Interactive & EdgeRank Checker. People love to share, but…. Photos have 7 times higher interaction rates than other content such as status, video or links. GeoRun | Mobile Activation Games *
    11. 11. 3. Effective cases
    12. 12. iButterfly: social mobile gaming with Augmented Reality http://bit.ly/bCuEhW
    13. 13. Case #1: iButterfly > 1 MILION DOWNLOADS GeoRun | Mobile Activation Games WINNER GLOBAL IT OSCARS >140M COUPON ACTIVATIONS ACTIVE IN >15 COUNTRIES SOLOMO MARKETING
    14. 14. 14 Case #2: Nike Catch the Flash http://bit.ly/rWPq2q
    15. 15. Case: Nike Catch the Flash Objective: one-time promotion of Nike stores 90 minutes > 1000 players 24 minutes on site GeoRun | Mobile Activation Games Worldwide media coverage >10 award nominations
    16. 16. Case: SpotHunter Poznan Objective: raise brand awareness and boost the amount of shop visitors OVER 11.000 KILOMETERS OF GAMEPLAY OVER 1200 PLAYERS GeoRun | Mobile Activation Games VIRAL MARKETING IN BLOGS, RADIO AND TV BUZZ IN SHOPS AND +20% VISITORS
    17. 17. Spothuner Game GeoRun | Mobile Activation Games http://bit.ly/Y3PdBl
    18. 18. Snap fun photos Share with friends Earn real rewards GeoRun | Mobile Activation Games SNAP, SHARE AND WIN
    19. 19. 20 Virtual items create branded pictures for sharing
    20. 20. 4. Near future
    21. 21. User-orientated trends Mobile shopping: it’s all about psychology Key trigger effects Real rewards, honest marketing GeoRun | Mobile Activation Games Trustworthy, transparent, intuitive Attention and retention rates, activation Interaction, clear advantage, gamification
    22. 22. 3D printing GeoRun | Mobile Activation Games NEW TECHNOLOGIES
    23. 23. augmented reality GeoRun | Mobile Activation Games NEW TECHNOLOGIES Google glass: http://www.youtube.com/watch?v=F_DsUl_vqvo Ingress: http://www.youtube.com/watch?v=92rYjlxqypM
    24. 24. Get in Touch www.snapar.com Jan van Gent 2, 2201 XT Noordwijk the Netherlands +31645020296 office@georun.com twitter.com/georuncom facebook.com/georuncom Social Media Videos GeoRun | Mobile Activation Games youtube.com/user/georun vimeo.com/georun www.georun.com
    25. 25. GeoRun B.V. SEE YOU SOON... www.georun.com Brought to you by : GeoRun |Mobile Activation Games

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