Your SlideShare is downloading. ×
London 2007 Listen
Our customer is in the data Lapsed customer, no visits in 3 months Visit after playing in-ad game Visited site via search ...
Listening in New Ways <ul><li>Traditional question </li></ul><ul><ul><li>Are enough people using this channel to make it w...
 
Listening in New Ways <ul><li>Traditional question </li></ul><ul><ul><li>Can we measure this new channel in the same way w...
Second-by-second VoD viewing data 15 75 60 45 30 We have trained viewers to drop-off commercial content at 30 seconds!
Listening in New Ways <ul><li>Traditional question </li></ul><ul><ul><li>How do we hit as many eyeballs as possible? </li>...
It’s all in the copy
Thank you [email_address]
Upcoming SlideShare
Loading in...5
×

Ogilvy Verge Neo 13 9 7

842

Published on

Published in: Technology, Travel
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
842
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Ogilvy Verge Neo 13 9 7"

  1. 1. London 2007 Listen
  2. 2. Our customer is in the data Lapsed customer, no visits in 3 months Visit after playing in-ad game Visited site via search Downloaded podcast, no other touch Seen 3 of our ads – hasn’t visited site Customer deserted shopping cart Recipient of email newsletter High value customer New customer within 6 weeks
  3. 3. Listening in New Ways <ul><li>Traditional question </li></ul><ul><ul><li>Are enough people using this channel to make it worthwhile? </li></ul></ul><ul><li>Listening question </li></ul><ul><ul><li>Does the new channel offer ways of interacting with even just a few of our target audience more deeply or in a new way? </li></ul></ul>
  4. 5. Listening in New Ways <ul><li>Traditional question </li></ul><ul><ul><li>Can we measure this new channel in the same way we measure our other advertising? </li></ul></ul><ul><li>Listening question </li></ul><ul><ul><li>Knowing that measurement abilities among emerging channels vary, can we learn something about our audience that we don’t typically see? </li></ul></ul>
  5. 6. Second-by-second VoD viewing data 15 75 60 45 30 We have trained viewers to drop-off commercial content at 30 seconds!
  6. 7. Listening in New Ways <ul><li>Traditional question </li></ul><ul><ul><li>How do we hit as many eyeballs as possible? </li></ul></ul><ul><li>Listening question </li></ul><ul><ul><li>What do people want to see? </li></ul></ul>
  7. 8. It’s all in the copy
  8. 9. Thank you [email_address]

×