But Not This One
Or This One
Laika the Space Dog
Various Other Dogs
His Master’s Voice
Listen
The Open Source Revolution
Encyclopedia 1.0
No, Cynics. It Ain’t Just Linux <ul><li>Advertising </li></ul><ul><li>Branding </li></ul><ul><li>Distribution </li></ul><u...
The Wisdom of Crowds
Squeezably Soft
The Picture of Content-ment <ul><li>“ The huge thing for our industry is that actually, what we have been great at for the...
Excuse Me, Sir? <ul><li>“ Slowly, the new media will cease to be thought of as new media; they will simply be additional c...
Which One Recognizes Doomsday?
Internet (Procter &) Gambling
TBWA/Chiat/Day/Whoever <ul><li>So who, exactly, is iPod’s advertising agency? </li></ul>
Aerosmith Wins the Grammy for Top Rock Group and These People Don’t
George Masters, civilian
Why Devote Your Energies to Somebody Else’s Brand?
$1.65 Billion Worth of  Mostly Amateur Crap
This Man is Destroying Hollywood
Loman on the Totem Pole
You Gotta Learn to Lego
If You Build a Better Mousetrap…
Netflix Knows Your Tastes
Taking Node for an Answer
Tag, You’re It!
Your Logo Here UHAUL - SUCKS . com . . . U-HAUL SUCKS
Which E-pinion Do You Believe? <ul><li>&quot;My Deep cleaning carpet cleaner is wonderful! Before moving out of a rented a...
The Man Who Smeared Dell <ul><li>&quot;There's a conversation going on about your brand in the open. You can either join i...
AOL LOL
Try Not to Act Like an Asshole
Listen(ing Tour)omics
One Sad, Dumb Mutt and a Bassett Hound
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Ogilvy Verge Bob Garfield 13 9 7

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  • This presentation is about what you can learn from a dog.
  • Ogilvy Verge Bob Garfield 13 9 7

    1. 2. But Not This One
    2. 3. Or This One
    3. 4. Laika the Space Dog
    4. 5. Various Other Dogs
    5. 6. His Master’s Voice
    6. 7. Listen
    7. 8. The Open Source Revolution
    8. 9. Encyclopedia 1.0
    9. 10. No, Cynics. It Ain’t Just Linux <ul><li>Advertising </li></ul><ul><li>Branding </li></ul><ul><li>Distribution </li></ul><ul><li>Product development </li></ul><ul><li>Consumer research </li></ul><ul><li>Manufacturing </li></ul>
    10. 11. The Wisdom of Crowds
    11. 12. Squeezably Soft
    12. 13. The Picture of Content-ment <ul><li>“ The huge thing for our industry is that actually, what we have been great at for the last fifty years and what we will be great at for the next fifty years is developing and delivering entertaining, engaging, short-format content.” </li></ul>David Jones CEO, Euro RSCG
    13. 14. Excuse Me, Sir? <ul><li>“ Slowly, the new media will cease to be thought of as new media; they will simply be additional channels of communication. And … they'll earn a well-deserved place in the media repertoire, perhaps through reverse takeovers — but will almost certainly displace none.” </li></ul>Sir Martin Sorrell CEO, WPP Group
    14. 15. Which One Recognizes Doomsday?
    15. 16. Internet (Procter &) Gambling
    16. 17. TBWA/Chiat/Day/Whoever <ul><li>So who, exactly, is iPod’s advertising agency? </li></ul>
    17. 18. Aerosmith Wins the Grammy for Top Rock Group and These People Don’t
    18. 19. George Masters, civilian
    19. 20. Why Devote Your Energies to Somebody Else’s Brand?
    20. 21. $1.65 Billion Worth of Mostly Amateur Crap
    21. 22. This Man is Destroying Hollywood
    22. 23. Loman on the Totem Pole
    23. 24. You Gotta Learn to Lego
    24. 25. If You Build a Better Mousetrap…
    25. 26. Netflix Knows Your Tastes
    26. 27. Taking Node for an Answer
    27. 28. Tag, You’re It!
    28. 29. Your Logo Here UHAUL - SUCKS . com . . . U-HAUL SUCKS
    29. 30. Which E-pinion Do You Believe? <ul><li>&quot;My Deep cleaning carpet cleaner is wonderful! Before moving out of a rented apartment I used it to clean all the carpets & it made them look brand new. ... If you're thinking of getting rid of an old looking carpet, save your money & purchase a Bissell Deep cleaning carpet cleaner instead. It will keep your carpets ALWAYS looking brand new!!&quot; </li></ul><ul><li>&quot;The machine is awful. CHEAP, CHEAP, CHEAP! Second Bissell steam cleaner and both were headaches! Design flaws up the waazoo. It leaked a whole $10 bottle of detergent through a rubber gasket. It got thrown across the room where it flipped and landed on its side!&quot; </li></ul>
    30. 31. The Man Who Smeared Dell <ul><li>&quot;There's a conversation going on about your brand in the open. You can either join it or not.“ </li></ul><ul><li>-- Jeff Jarvis, Buzzmachine.com </li></ul>
    31. 32. AOL LOL
    32. 33. Try Not to Act Like an Asshole
    33. 34. Listen(ing Tour)omics
    34. 35. One Sad, Dumb Mutt and a Bassett Hound

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